Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
August, 2012, Vol. 12, Issue 08
Massage Profession Growing Up
By Christy Schumacher, NCTMB
Thanks to integrative medicine and the growing inclusion of massage therapists in conventional medical and health care treatment protocols, there is a growing segment of professionals who call themselves massage therapists, but provide services and expertise that go beyond either the delivery or teaching of massage therapy.We are business consultants, entrepreneurs, authors, marketers, academics and otherwise substantial contributors to varying industries that go beyond luxury and personal services to include medicine and health care, exercise and sports, among others. With these advancements, we are able to influence the politics, economics and delivery of health care in ways that advocate on behalf of patients and expand our options as professionals.
A little over a decade ago, I began studying massage therapy, nutrition, herbology and other means of "natural" healing. By 2003, I was practicing as a licensed massage therapist and obtained my National Certification in 2005. After developing a love of massage and integrative medicine (acupuncture, chiropractic, naturopathic medicine, etc) I decided to design my bachelor's degree around patient advocacy and the ethics of integrative health care. However, the love I had for practicing massage therapy was striking compared to my other endeavors. Even after graduating from a great university with a self-designed degree, I chose to continue on as a massage therapist at the spa where I worked for more than two years. However, in 2008 I found myself abruptly on disability with little chance of re-entering the massage profession. I began to wonder: if one cannot physically provide massage full-time (or even part-time, in my case), how can they call themselves a massage therapist?
After recovering from a number of orthopedic surgeries, almost two years on disability and facing a faltering economy, I decided to re-enter the integrative health care field through volunteer work. It was important to me to help an organization that understood how necessary it is to expand access to massage therapy and other integrative health services to under-served and low-income populations. My time in school revealed that the overwhelming majority of consumers of massage therapy (and other complementary and alternative health care services) are people that mirror several of the following demographics: white, middle to upper-class, college-educated and female. My contention is that massage therapy can provide an extraordinary contribution to the health care system of the 21st century for all communities regardless of status. And after going through an extensive orthopedic disability, with limited to no ability to access these services through my insurance, I became overwhelmingly committed to working to advance the massage profession for all patients.
At the end of 2010, I made contact with Alternative Healing Network, a 501(c)(3) non-profit in San Diego. The organization itself has three main endeavors: free weekly clinics in under-served neighborhoods, special events such as a Healing Arts Festival and an integrative health and wellness center called Adams Avenue Integrative Health. As soon as I began volunteering, I realized how special this organization was. This was the perfect opportunity to utilize my expertise in integrative medicine and contribute to the evolution of our health care system.
Alternative Healing Network is close to reaching sustainability through its storefront wellness center, the Adams Avenue Integrative Health. Profits subsidize services on a sliding scale, allowing access to almost all income levels, but more importantly, the storefront provides the means to provide free services each week in under-served neighborhoods. In 2011, an additional monthly clinic was started to provide services to survivors of domestic violence (and the employees who work at the shelter). This system of community service through internal sustainability is quite unique; most non-profits rely primarily upon grants and donations. It was an intriguing concept and one that I saw much potential in.
As the Chief Executive Officer, I have novel ideas about how to run Adams Avenue Integrative Health and make it truly sustainable while providing a template for the future of health care. One of the first changes I made was to announce that gratuity was included in our existing prices. Obviously not an easy sell to my staff, this has proven to be an incredible means for improving access to those who would otherwise not utilize massage for regular wellness care. My reasoning behind this: when do you tip your nurse, your doctor, your physical therapist or your phlebotomist? These are respected professionals who are considered legitimate health care providers. Why should we give our patients or clients another reason to not consider us similarly? Allowing consumers/clients/patients a means to access massage without the stress of not knowing how much to pay or tip, has been a powerful incentive to sustain their patronage.
One of the most interesting facets of my time at the center, is drawing upon my expertise in patient communication, compliance and ethics. I fully credit my education and work as a massage therapist in my by ability to speak to these issues. Every massage therapist knows that when someone gets on your table, they feel apt to reveal anything and everything to you. Often times, this bumps up (or even crashes) against our scope of practice as therapists. We have all been asked questions about things that are completely beyond our scope of practice and we must learn effective ways to answer these questions. Now that my job is to manage a team of varied clinicians, it is clear that this is not unique to massage therapists. In fact, all health care providers encounter this and benefit from knowing where their scope ends and their colleague's scope begins.
Leading a team of complimentary and primary health care providers is an incredibly fulfilling way to continue a career as a massage therapist. The technical education, the professional experience and the people I meet and work with have made it all worthwhile and unspeakably fulfilling. There are many ways to call yourself a professional massage therapist and pursue your ultimate dreams of helping those around you reach and maintain health and wellness.
Christy Schumacher is a medical ethicist and massage therapist who works with integrative health care practitioners to improve access to and utilization of professional massage therapy within conventional medicine. She has a strong background in public health, evidence-based medicine and outcomes-based models of care.
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