resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Six Things Every DC Should Know About the Zika Virus
The Zika outbreak continues to spread across the continental United States and U.S. territories. We offer this brief overview on this important public health problem for the practicing doctor of chiropractic.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
July, 2012, Vol. 12, Issue 07
The Importance of Knowing What to Outsource
By Stephanie Beck
We are all in business to conduct a service or provide a product. Most would agree what drew you to the massage profession was ultimately to "help others." And if that was all you had to concentrate on every day, all day, you would be the happiest person on the planet, correct? So, is your current massage business generating the same feelings it did when you first started? Have you ever thought, "When did life get to be so complicated?" Perhaps you got into this profession to help people through massage and now find yourself performing tasks and doing things you never thought you would have to do instead of doing the ONE thing you love to do, MASSAGE.
Running a business seems more complex today; the internet provides more ways to touch peoples' lives that need our help. Finding those people requires more of our time, especially if you want to try to do everything yourself. Understanding your limitations and knowing what items are best to outsource can relieve a lot of the daily pressure so you can concentrate on what you were most passionate about when you started.
A big secret that everyone knows is that marketing drives the sales of the business. Believe it or not, one of the most effective marketing tools to use is to remove you from this equation. You are in business to conduct a service, perform a massage, or provide a treatment, and that is what you LOVE to do. What you should be concentrating on is outsourcing those tasks that are time stealers. What is a time stealer? A time stealer is a project or task that for all intensive purposes you are able to perform. But, the truth is you are not the most efficient at it and end up doubling or quadrupling your time. When mentioning marketing, most think about websites. Having a website just isn't enough anymore, you need to constantly be updating, creating, being "social," blogging, posting, subscribing, liking, creating fans, or making friends ... which can leave you feeling overwhelmed. To make life simple, see the five most common marketing areas considered vital to today's business owners success and the most common marketing time stealers:
As mentioned, this list can be your best friend or worst enemy when it comes to your time; so these are the easiest to outsource. First, web design, almost anyone can create a word press site or join a business group site that will allow you to "choose" colors, layout, upload photos, make a video, and presto you have a website. Sounds simple, however, what about the extra time to create content for each section, deciding how many pages, what is your objective, and how you want it to look. Did you know that web designing and marketing is not the same thing? You can have a web designer that is a graphic artist but knows absolutely nothing about keyword research or how to get your website ranked so your ideal customer can find you. The most beautiful website won't matter if the content isn't delivering the right message or capturing the potential customer's information. Therefore, when you are considering web design, make sure you include these four features:
Ask the web designer if they are familiar with any of these or if that is included with the service. Find out if the service also includes SEO research for keywords. Having a good web designer to create a custom website so it easily functions for your customers is important. Most people assume a designer is also an expert on keywords, creating content or marketing and are disappointed when expectations and assumptions do not produce desired results.
The second thing to consider is video editing. Video is a great way to communicate with your clients and potential clients. Almost everyone has a video camera so creating a video isn't rocket science. However, there is a real art when it comes to editing it and adding fun applications to make it appealing to viewers. Common knowledge is it takes approximately five minutes of shooting and one hour of editing to equal a two minute video. So, save the editing for a more experienced person and give a clear directive of your objective and how it will be used. Some editors are $50 to $100 an hour, others charge much more and make sure you end up with the final product and not just a link to it.
The third thing to consider is content creator, as mentioned before the content shelf life online is extremely short lived. You have an average of six seconds to grab attention before they are moving on to the next piece of information. The average time spent on any online piece is about two minutes. That is why content is so important! Communicating with the right message, to the right person, at the right time equals success. Today's market message has changed. Every potential customer has a "what's in it for me" mind set. This isn't meant to sound negative. The truth is everyone is over inundated with information. Having to sort through information available everywhere can be so time consuming.
Therefore, to be in the top five of any search term is the most desirable position. You are the expert of your business and you know what you do and how you do it, you also know why you are doing it. Being able to communicate that to your ideal customer within six seconds is something most cannot do effectively. Prior to searching for a content creator establish a clear communication strategy for your business including:
Think about your company, your mission and your goals, why are you using these tools and what you want to accomplish so you can achieve your desired outcome.
The fourth thing to consider is research marketing. Understanding how to use keywords and getting the most traffic is a combination of strategy and luck. Researching how your ideal customer is searching for products or services you offer is time consuming. Knowing what tools to use and how to know if people are actually entering those terms into search engines is complex. Especially when the search engines keep changing the way the search results are produced on our computer screens. When working with an SEO expert or keyword research expert, they should be able to explain how competitive the terms are. The goal is to find the best keywords or keyword phrases that best that your ideal customers are searching for on a monthly basis. Since the search engines love to change the rules, consulting a research marketing expert two to four times a year should help to keep you at the top of the Google game. Any new changes in keywords take approximately 60 to 90 days for the website to begin to rank for those new terms. This, of course, is dependent on how competitive your keywords are and how "fresh" you are keeping your content.
The final area to consider is social media marketing where fresh content is the most important! Share your communication strategy and guidelines with this person as well. You will want all of your social media coordinated with your off line marketing and funneling traffic on line to your website. All while entertaining and maintaining the attention of your customers and potential customers. This should be someone you trust to manage the comments, answer questions promptly and update content timely. When people are engaged and connected they will convert to new business.
No one ever claimed running a business was easy. Luckily you don't have to do it all yourself to be productive, efficient and successful. Recognizing where your limitations are and how to use your time is a decision every business owner must make for themselves. Appreciating and understanding the different roles within the marketing process can help you to decide which ones are best served by you or someone else.
Click here for more information about Stephanie Beck.
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