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Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
July, 2012, Vol. 12, Issue 07
The Importance of Knowing What to Outsource
By Stephanie Beck
We are all in business to conduct a service or provide a product. Most would agree what drew you to the massage profession was ultimately to "help others." And if that was all you had to concentrate on every day, all day, you would be the happiest person on the planet, correct? So, is your current massage business generating the same feelings it did when you first started? Have you ever thought, "When did life get to be so complicated?" Perhaps you got into this profession to help people through massage and now find yourself performing tasks and doing things you never thought you would have to do instead of doing the ONE thing you love to do, MASSAGE.
Running a business seems more complex today; the internet provides more ways to touch peoples' lives that need our help. Finding those people requires more of our time, especially if you want to try to do everything yourself. Understanding your limitations and knowing what items are best to outsource can relieve a lot of the daily pressure so you can concentrate on what you were most passionate about when you started.
A big secret that everyone knows is that marketing drives the sales of the business. Believe it or not, one of the most effective marketing tools to use is to remove you from this equation. You are in business to conduct a service, perform a massage, or provide a treatment, and that is what you LOVE to do. What you should be concentrating on is outsourcing those tasks that are time stealers. What is a time stealer? A time stealer is a project or task that for all intensive purposes you are able to perform. But, the truth is you are not the most efficient at it and end up doubling or quadrupling your time. When mentioning marketing, most think about websites. Having a website just isn't enough anymore, you need to constantly be updating, creating, being "social," blogging, posting, subscribing, liking, creating fans, or making friends ... which can leave you feeling overwhelmed. To make life simple, see the five most common marketing areas considered vital to today's business owners success and the most common marketing time stealers:
As mentioned, this list can be your best friend or worst enemy when it comes to your time; so these are the easiest to outsource. First, web design, almost anyone can create a word press site or join a business group site that will allow you to "choose" colors, layout, upload photos, make a video, and presto you have a website. Sounds simple, however, what about the extra time to create content for each section, deciding how many pages, what is your objective, and how you want it to look. Did you know that web designing and marketing is not the same thing? You can have a web designer that is a graphic artist but knows absolutely nothing about keyword research or how to get your website ranked so your ideal customer can find you. The most beautiful website won't matter if the content isn't delivering the right message or capturing the potential customer's information. Therefore, when you are considering web design, make sure you include these four features:
Ask the web designer if they are familiar with any of these or if that is included with the service. Find out if the service also includes SEO research for keywords. Having a good web designer to create a custom website so it easily functions for your customers is important. Most people assume a designer is also an expert on keywords, creating content or marketing and are disappointed when expectations and assumptions do not produce desired results.
The second thing to consider is video editing. Video is a great way to communicate with your clients and potential clients. Almost everyone has a video camera so creating a video isn't rocket science. However, there is a real art when it comes to editing it and adding fun applications to make it appealing to viewers. Common knowledge is it takes approximately five minutes of shooting and one hour of editing to equal a two minute video. So, save the editing for a more experienced person and give a clear directive of your objective and how it will be used. Some editors are $50 to $100 an hour, others charge much more and make sure you end up with the final product and not just a link to it.
The third thing to consider is content creator, as mentioned before the content shelf life online is extremely short lived. You have an average of six seconds to grab attention before they are moving on to the next piece of information. The average time spent on any online piece is about two minutes. That is why content is so important! Communicating with the right message, to the right person, at the right time equals success. Today's market message has changed. Every potential customer has a "what's in it for me" mind set. This isn't meant to sound negative. The truth is everyone is over inundated with information. Having to sort through information available everywhere can be so time consuming.
Therefore, to be in the top five of any search term is the most desirable position. You are the expert of your business and you know what you do and how you do it, you also know why you are doing it. Being able to communicate that to your ideal customer within six seconds is something most cannot do effectively. Prior to searching for a content creator establish a clear communication strategy for your business including:
Think about your company, your mission and your goals, why are you using these tools and what you want to accomplish so you can achieve your desired outcome.
The fourth thing to consider is research marketing. Understanding how to use keywords and getting the most traffic is a combination of strategy and luck. Researching how your ideal customer is searching for products or services you offer is time consuming. Knowing what tools to use and how to know if people are actually entering those terms into search engines is complex. Especially when the search engines keep changing the way the search results are produced on our computer screens. When working with an SEO expert or keyword research expert, they should be able to explain how competitive the terms are. The goal is to find the best keywords or keyword phrases that best that your ideal customers are searching for on a monthly basis. Since the search engines love to change the rules, consulting a research marketing expert two to four times a year should help to keep you at the top of the Google game. Any new changes in keywords take approximately 60 to 90 days for the website to begin to rank for those new terms. This, of course, is dependent on how competitive your keywords are and how "fresh" you are keeping your content.
The final area to consider is social media marketing where fresh content is the most important! Share your communication strategy and guidelines with this person as well. You will want all of your social media coordinated with your off line marketing and funneling traffic on line to your website. All while entertaining and maintaining the attention of your customers and potential customers. This should be someone you trust to manage the comments, answer questions promptly and update content timely. When people are engaged and connected they will convert to new business.
No one ever claimed running a business was easy. Luckily you don't have to do it all yourself to be productive, efficient and successful. Recognizing where your limitations are and how to use your time is a decision every business owner must make for themselves. Appreciating and understanding the different roles within the marketing process can help you to decide which ones are best served by you or someone else.
Click here for more information about Stephanie Beck.
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