Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
July, 2012, Vol. 12, Issue 07
Sports Massage and Its Impact on the Olympics in the Early 1900s
By Judi Calvert, LMP
In 1906, H. Joseph Fay was considered the Australian authority on scientific massage for athletes. He created a massage system for athletes who competed in sprinting and long-distance running.Fay, an athlete himself, wrote a small 68-page book in 1906 called, Scientific Massage for Athletes. The English and Welsh authorities regarded Fay as one of the world's best athletes in the United Kingdom and as a trainer at accredited universities. So we have some history here that scientific massage was being taught by Fay at these universities.
When Fay arrived in Australia, he found that the athletes were unaware of the meaning of massage or "rubbing," as it was called, and the great benefits that it provided. He felt they needed scientific training to help them understand that they would have more success on the track when massage was added to their program. Fay wrote that, "Not so long ago, Australia was not regarded seriously as having representatives in the athletic arena worthy to compete with the world's best." He believed that it had to do with the British sporting people and their "ignorance concerning the different conditions prevailing in the Antipodes."
It seemed the rules were that the representative athlete had to belong to the Athletic League, which at the time was a well-organized professional league. Its members had to register and were allowed to only compete at meetings over which the League had jurisdiction. Athletics were thriving in England and so it was just a few years before the athletes from England finally came to Australia to compete. In the 1908 Olympiad, the Australians had champions and massage was a part of their training. But in England, massage was regarded as "worthless." There were volumes on athletic training published in England during this time and massage was stigmatized as a "waste of time."
Fay spent some time with the trainers in England and watched them perform their massage techniques. He saw first hand how they "tickled" the athletes and attempted to practice the five-finger exercises. Fay also saw this type of massage in Wales. He felt they had no type of system that they used on the athletes as they laid on the "rubbing boards" as they were called back then. The coaching in England had, for a long time, just been haphazard. According to E. G. Eames, who wrote a new edition of Fay's book and entirely rewrote and revised the book in 1906, it was the trainer's job to simply pick out a "natural-born athlete, and encourage him to further effort." The trainer would have the athlete "strain rather than train" and would give him some "useless exercises, tips, a cold bath and a rubbing, which probably did more harm than good". It was common for an athlete to encounter the condition of an enlarged heart from being worked "too hard and too unscientifically," Eames wrote.
By 1906, top U.S. athletes were getting massage and it was a very important branch of their athletic training. The athletes had much success in competing in the big international meets in the amateur world. Fay knew the athletes in the U.S. were "keen on having their rub after exercising." So, we have more history here that the Americans were using massage on their athletes and were serious about the efficacy and practical proof of it. The Swedes had also adopted the American methods of training and massage. Fay knew the coaches and knew they got their experience in athletics in the U.S.
Fay did his own research and found out that Germany and France had hired coaches to begin training their athletes in massage for the next Olympiad. France had begun to establish a college of athletics so they were getting serious, too.
In 1912, several of the British athletes began to incorporate massage into their training and were becoming champions. They saw first-hand an increase in their speed on the running tracks.
Definition of Massage
Also in 1912, Fay gave his definition of massage. "Massage is the systematic treatment of muscle not lightly but vigorously to bring about definite results. "Fay believed that to be a good "masseur," as they were called back in the day, and a great trainer, a man benefited from being a good a good athlete himself. He also had to be a good "rubber." The trainers had to be strong and hard workers. Fay believed the difference between an average trainer and a practical trainer was that "the latter works with the muscles and does not just pat the muscles."
Benefits of Massage
Fay learned the benefits of massage through his experience:
Movements in Massage
Fay taught three movements, or techniques, to his trainers: Friction, Kneading and Vibration. Friction meant rubbing and was done with the whole or part of the hand over the surface of the body, like a carpenter working on a plane over a piece of wood. It was done with a long, sweeping movement. The masseur could use a liniment or powder. Kneading was the most important movement, according to Fay. It was a kneading technique just like a baker would knead dough. Fay felt that the masseur should knead the muscles using not the end of the fingers, but with "the portion nearer the palms." "The fleshy part of the thumb and not the end should be used," he wrote. Fay wanted this type of movement done by the masseur to make him have to work deeper instead of just "fiddling" with the skin of the athlete.
Rolling was a variation of kneading and the muscles were to be rolled over the bones or the deeper muscles. The masseur could use his hands or the inside of his forearm to the elbow to perform this movement. It was like a "sawing action."
Wringing was another variation of the kneading action that the masseur performed. Vibration was the "third great division" into how Fay divided massage. The masseur would do very fine shaking movements which he "communicated to the body." He broke them down into subdivisions of lateral, superficial and deep, which Fay felt was most important because it would reach the deeper muscles of the athlete. And the last variation was called shaking, which was a tugging action that was performed.
So the next time you athletes are out there running, remember that "no pain, no gain" does not work without massage in your training program.
Click here for previous articles by Judi Calvert, LMP.
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