resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
An Introduction to Evidence-Based Clinical Practice - Again
One of your patients is in for treatment and catches you off guard by asking you a question about a news article she recently read. It seems that a new intervention for back pain was found to reduce the rate of serious side effects by 50 percent.
An Alternate Method For Choosing The Right Formula For Your Patients
A constant question for us in the clinic is when to make adjustments and when to stay the course. A patient comes in and says, "Things are the same as last week."
The Urinary Bladder Official
The Bladder Official is known as the Official Who Controls the Storage of Water. In Western medical terms, this organ collects the urine excreted by the kidneys.
Preserving the Natural Resources and Culture of Chinese Herbal Medicine
As the world experiences unprecedented population growth and ever-increasing ecological pressures, the topic of preserving Chinese medicine's natural resources has attracted steadily increasing attention from practitioners.
The Importance of Staying Focused
Our world is so full of over stimulation and constant information. We live in a fast paced, ever-changing society. If you seek you will receive.
Increased Breast Cancer Risk: Another Implication of High Cholesterol
In addition to being a known risk factor for heart and cardiovascular disease, recent studies have highlighted the link between high cholesterol and increased risk of breast cancer. Breast cancer is the second most common malignancy in women after skin cancer.
Climbing the Ladder of Opportunity (Part 1)
President Obama spoke of building "ladders of opportunity" in his State of the Union and Inauguration addresses.
Why Stretching Doesn't Work
Like most chiropractors, a good part of my day is spent working with sedentary office workers who spend eight to 12 hours a day glued to a desk chair in front of a computer.
Embracing the Light
Four years, ago I was diagnosed with a labral tear in my hip that was excruciating and "required surgery" according to an orthopedic surgeon. I tried everything and although the symptoms had mostly abated, I had to give up Yoga practice and everything that could exacerbate the tear.
The Many Faces of Cervical Compression
When evaluating the neck, there are any number of orthopedic tests to be considered.
Common Disorders of the Temporomandibular Joint
The evaluation and management of craniofacial pain is a complex endeavor, which often encompasses the presence of temporomandibular joint disorders.
News in Brief
Parker Announces Executive Director of Parker Professional; Athletic TIPS Program Getting Financial Support; ANJC Award Recipients Named.
Gallop Confidently Into The New Year
Happy New Year! As you may know, this is the year of the Wooden Horse. I received a wonderful gift for Christmas. It is a beautiful glass sculpture of a horse, by Luili Gong Fong, a Chinese artist.
Acupuncture Ambassadors: A Chat with Leader Anthony M. Giovanniello, MSAc,LAc
When you first meet Anthony Giovanniello, you realize he's a humble practitioner, yet is bursting with a type of dedication that you can't help but be overwhelmingly inspired by.
New Knee, New Pain (Part 2)
The patient presented to the chiropractic clinic with symptoms of genu varum and pain on the medial aspect of the tibiofemoral joint.
Peer Points: Spreading The Word
Pedram Shojai describes his venture into Traditional Chinese Medicine as a journey led by various "mystical experiences." Shojai decided to change the course of his career when he looked deeper into the basics of TCM.
Gaining an Independent Occupational Code with the U.S. Bureau of Labor Statistics
One of the most important national activities currently taking place in relation to the development of the field of AOM profession is the Department of Labor's Bureau of Labor Statistics' (BLS) revision of the 2010 Standard Occupational Classification (SOC) system.
Putting Public Health Into Action: Thinking Globally, Acting Locally
The Chiropractic Health Care section of the American Public Health Association (APHA) met at the 141st APHA Annual Meeting and Exposition in Boston late last year, and it was another triumph for chiropractic and its public health advocates.
Using Facial and Scalp Acupuncture To Treat Neuromuscular Facial Conditions
As a practitioner and instructor of facial rejuvenation acupuncture I have gotten many calls over the past 10 years from individuals seeking help for various conditions affecting the facial muscles, nerves, and overall function of the face.
Look, Listen and Learn to Code
Study of the Current Procedural Terminology (CPT) Evaluation and Management (E&M) coding system can leave a doctor of chiropractic a bit confused. The description of the five new-patient and five established-patient examination codes takes up several pages in most coding books. The degree of detail and charts used to describe the codes can be overwhelming.
Ask and You May Receive
A friend of my mother has had a problem with her ears for almost 20 years. Whenever the wind blows, it sends shooting pain through her jaw. She has seen any number of medical specialists over that time, but with no relief.
The Deficiency Myth
If you went to the same kind of medical school I did and took the same kind of licensing exam I took, you were trained to seek out and expect to find primary deficiencies here in the U.S.
Qigong to Empower Our Youth
Qigong is an ancient form of exercise and meditation used to promote longevity and health. This practice has traditionally been used by adults to balance the body through mindfulness, focused breathing and gentle movements.
Betraying Patients and the Profession
Imagine flying from New York to Paris on a jumbo 747. Your thoughts are on your vacation and experiencing the City of Lights. Midway over the Atlantic Ocean, you overhear the flight attendants talking in muffled voices.
June, 2012, Vol. 12, Issue 06
Remember to Do the Right Thing
By Angie Patrick
My Dad was always best at giving this advice. If ever I brought to him a question for which I looked to him for guidance, he would always ask me, "What would be the right thing to do?" This has served as my compass for as long as I can remember.As a grown adult, this deceptively simple means of righting my own course has served me well in more instances than I can count, both personally and professionally. On a personal basis, doing the right thing is not always easy, but it is certainly best. The same holds true in business, and to say that doing the right thing is always easy is a complete falsehood.
In fact, doing the right thing in business is often the HARDEST thing to do. And yet, I can never recall an instance where I had regret when doing that which is the right thing for the circumstance. Actually, it is really much easier to forgive individuals for shortcomings than it is to forgive a business for a mis-step. For an individual, we all do a pretty fair job of internalizing and providing an empathetic response, because an individual seems so much more personal. When it is a business that stumbles, we often want to crucify them on the phone, and fire up blogs/newsletters/social media with our story. I always found this dichotomy interesting. I guess I am old school and of the opinion that stuff happens. Anyone can falter or make a mistake, even companies. The true test of character comes into play when you observe how an entity tries to recover from an issue. This is when you really see what someone or something is made of.
Let's take the practical example of gift certificates. Either you hate them or you love them. Many people hate them because they require upkeep and records keeping. Many more love them because you are selling your services for the future but receive cash now! They can certainly create a fluid cash environment for you during slow times or times when you cannot see all the clients who want to see you! As beneficial as these things are though, there is a seedy underbelly. The negativity comes about when someone who has received a gift certificate allows it to lapse, and then brings it to you for servicing. What do you do?
I know people who hold strong and fast to the expiration dates, and this is the reason they do; they feel you have been given ample time to make an appointment, and should you have missed that opportunity, they would rather not service you than to have numerous gift certificates out there with opportunity for redemption at any time. A cut-off date is just that, a date in which something is cut off. And to this way of thinking I have to say, I can see the points. No one likes things unfinished or leaving things dangling, however; I should also share with you the flip side of this.
The customer who was just politely told her gift certificate was no longer valid, just called her girlfriend and let her know just how much she thought of this policy, who in turn texted her hairstylist who had an appointment booked and encouraged her to cancel because of the way you had treated her girlfriend.
Then later that day, the original customer fires off a nastygram on Facebook, Twitter, Linked In and anywhere else she can gain traction to inform as many people as she can gain within her sphere of influence and share with them the bad experience she had with your practice. In sum, there is really no telling how many people just got an earful about you and how dissatisfied someone somewhere was with your policy and service level. But you can bet it has been shared over many networks and over many channels, and gauging how this might impact your company brand is really difficult to tell. You may never know what that decision cost you in the long run.
Conversely, what horrific circumstance could possibly happen if you just simply allow the client to use the gift certificate? Besides diffusing a situation you can bet the customer is ready to dispute, you have totally met and exceeded someone's expectations. Further, you have taken what could have been a confrontational experience and turned it into something that no one was expecting, and that is a stance of generosity.
Now guess what happens? Rather than your client texting her girlfriend to complain, she is now texting to rave about you, and how you honored her gift certificate despite the expiration date, and how you made her feel like a million bucks and did it with a smile on your face! She is re-booking and will be in next week for another visit! She will also likely post on her social network about what a fantastic therapist you are and how your skills rival that of an angel! Now, thanks to her, there is positive chatter going on about you, your business and your skills. You have lost only one hour of your time, and you have made a new customer happy, got a re-booking, and have positive reviews flowing like champagne. How is this a bad thing?
You really cannot buy this kind of word of mouth promotion, and it really cost you nothing. You have been, after all, paid for an hour's massage, and that is exactly what you delivered. So in total, you have lost nothing but gained so much. So, what does this say about doing the right thing? For me, it is another example of how taking my Dad's advice and simply, "Doing the Right Thing" can save you heartache and drama down the line. Thanks Dad, for this great lifelong lesson. I will continue to use this as my rudder for all of the tough decisions life tosses my way both personally and professionally.
Click here for more information about Angie Patrick.
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