resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Rest of the Patient Story
I've written previously about allowing a patient to tell you their story – about taking the time to listen and engage all the aspects of their case history, the injury in question, and the related issues.
News in Brief
Northwestern Student Honored for Addressing Concussions Head-On; Northwestern Announces New CFO; Life U. to Provide Unique Opportunity.
Transparency is Key at ASA First Annual Meeting
On March 4th and 5th the American Society of Acupuncturists (ASA) held a successful first annual meeting in Albuquerque, New Mexico.
Let's Streamline Your Front Desk
Your front office can be your greatest source of efficiency or a constant bottleneck. Increasing the productivity of this area without sacrificing the quality of patient interaction can be a little tricky.
An Interview with Amanda Shayle
JW: Can you share with us some of your history and how you became an acupuncturist? What did you do prior to becoming an acupuncturist? Where did you go to school?
Energy: For Life and For Death
Energy is a deep topic in Traditional Chinese Medicine. Qi is understood to underlie all of existence, animated or not, and the qi of the living is studied with special attention.
Health and Wellness Partnership
Yo San University of Traditional Chinese Medicine and The Wellness Center at the LAC + USC Historic General Hospital recently joined forces to extend care to the residents of Boyle Heights area of Los Angeles.
Asking Patients the Right Questions
When was the last time you asked a patient a question? Maybe 30 seconds ago? But, are you asking the right questions to elicit valuable and useful information? As a healthcare provider, you've likely spent hundreds of hours learning to ask the right questions to gather critical health information from your patients.
Misconceptions & Opportunities With Medicare
As I speak around the country on how to properly document Medicare patient encounters, I get questions regarding opting out of Medicare. There are many misconceptions about opting out of Medicare, including just what it means to opt out.
NCCAOM Launches New Membership Organization
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) recently launched a new national membership organization, the NCCAOM Academy of Diplomates.
Filling the Gap: The Role of Alternative Practitioners in a Broken Health Care System
I have been asked many times what got me into alternative medicine. My answer is simple: I want to truly help and make a difference in people's health.
How Many of Your Patients Have Sarcopenia?
Figure 1 demonstrates the typical appearance of sarcopenia in the paravertebral muscles. Have you considered evaluating your patients for this problem? Sarcopenia is the progressive loss of skeletal muscle mass and function that affects the older population.
Specialized Pro-Resolving Mediators: 21st Century Inflammation Fighters
Specialized pro-resolving mediators, or SPMs, are a portion of the omega-3 fatty-acid spectrum that have been shown to have a powerful effect on reducing inflammation.
Building Relationships and Referral Networks with Allopathic Practitioners
Dr. Doug, an orthopedist of 20 years, had heard stories from patients who tried acupuncture. While he was able to address many of their complaints effectively, some appeared to gain additional benefit when their care included TCM.
The Art of Listening
One of the most important clinical concepts for me was voiced by the legendary physician William Osler. "Listen to your patient, he/she is telling you the diagnosis." After treating literally thousands of patients, it can become almost second nature to quickly discover clues which reveal the underlying diagnosis.
Roots in the Community, Branches Far Beyond
The Jung Tao School of Classical Chinese Medicine (JTS) was founded in 1998 by Sean Christian Marshall in Sugar Grove, North Carolina, a small community near Boone in the state's westernmost mountains.
Day in the Life of an Advanced-Practice DC
Can you tell us a little about your background in the profession? Why did you want to become a DC? I studied at Boston University from 1968-1972 as a pre-med student majoring in biology.
Designing a Fitness Plan (Part 4): Blending Pain Relief With Healthy Aging
Pain relief is still the No. 1 reason patients come to my office. However, most of my patients have other goals as well, such as: "I want to lose 10 to 20 pounds"; "I feel old and want to slow down the aging process"; "My doctor says I am becoming a diabetic and need to exercise"; or "I'm tired and want more energy."
F4CP Launches New Social Media Campaign
The Foundation for Chiropractic Progress has launched a new service to help member doctors: a social media campaign called "Accelerator."
The Value of Melatonin in Breast Cancer Prevention and Adjunctive Treatment
Although melatonin (MLT) is best known for its sleep-aid properties and as a natural remedy to prevent jet lag, extensive experimental studies suggest it possesses anticancer activity through several biological mechanisms.
An Alarming Lack of Accountability
Accountability seems to be a lost quality today. The simple act of taking responsibility and doing the right thing just doesn't happen as often as it should. Maybe it is the litigious nature of our society.
Constructing Our Reality: The Primary Channels and Perception, Part 1
My favorite topic of discussion within Chinese medicine is the acupuncture channel systems. First of all, each of us have them. They are part of our bodies; not something external to us. To learn about the acupuncture channels is to learn about ourselves.
Identify & Adjust the Apex Posterior Sacrum
Low back pain involving an apex posterior sacrum (+θX-axis misalignment) typically presents with signs of lumbosacral joint impingement or facet syndrome.
Excited to Share the Science of Chiropractic: An Interview With Dr. Heidi Haavik
Dr. Heidi Haavik has become known in the circle of chiropractic researchers as not only a rising star, but also one willing to do research that can have a major impact in the scientific world and how chiropractic is perceived.
June, 2012, Vol. 12, Issue 06
Remember to Do the Right Thing
By Angie Patrick
My Dad was always best at giving this advice. If ever I brought to him a question for which I looked to him for guidance, he would always ask me, "What would be the right thing to do?" This has served as my compass for as long as I can remember.As a grown adult, this deceptively simple means of righting my own course has served me well in more instances than I can count, both personally and professionally. On a personal basis, doing the right thing is not always easy, but it is certainly best. The same holds true in business, and to say that doing the right thing is always easy is a complete falsehood.
In fact, doing the right thing in business is often the HARDEST thing to do. And yet, I can never recall an instance where I had regret when doing that which is the right thing for the circumstance. Actually, it is really much easier to forgive individuals for shortcomings than it is to forgive a business for a mis-step. For an individual, we all do a pretty fair job of internalizing and providing an empathetic response, because an individual seems so much more personal. When it is a business that stumbles, we often want to crucify them on the phone, and fire up blogs/newsletters/social media with our story. I always found this dichotomy interesting. I guess I am old school and of the opinion that stuff happens. Anyone can falter or make a mistake, even companies. The true test of character comes into play when you observe how an entity tries to recover from an issue. This is when you really see what someone or something is made of.
Let's take the practical example of gift certificates. Either you hate them or you love them. Many people hate them because they require upkeep and records keeping. Many more love them because you are selling your services for the future but receive cash now! They can certainly create a fluid cash environment for you during slow times or times when you cannot see all the clients who want to see you! As beneficial as these things are though, there is a seedy underbelly. The negativity comes about when someone who has received a gift certificate allows it to lapse, and then brings it to you for servicing. What do you do?
I know people who hold strong and fast to the expiration dates, and this is the reason they do; they feel you have been given ample time to make an appointment, and should you have missed that opportunity, they would rather not service you than to have numerous gift certificates out there with opportunity for redemption at any time. A cut-off date is just that, a date in which something is cut off. And to this way of thinking I have to say, I can see the points. No one likes things unfinished or leaving things dangling, however; I should also share with you the flip side of this.
The customer who was just politely told her gift certificate was no longer valid, just called her girlfriend and let her know just how much she thought of this policy, who in turn texted her hairstylist who had an appointment booked and encouraged her to cancel because of the way you had treated her girlfriend.
Then later that day, the original customer fires off a nastygram on Facebook, Twitter, Linked In and anywhere else she can gain traction to inform as many people as she can gain within her sphere of influence and share with them the bad experience she had with your practice. In sum, there is really no telling how many people just got an earful about you and how dissatisfied someone somewhere was with your policy and service level. But you can bet it has been shared over many networks and over many channels, and gauging how this might impact your company brand is really difficult to tell. You may never know what that decision cost you in the long run.
Conversely, what horrific circumstance could possibly happen if you just simply allow the client to use the gift certificate? Besides diffusing a situation you can bet the customer is ready to dispute, you have totally met and exceeded someone's expectations. Further, you have taken what could have been a confrontational experience and turned it into something that no one was expecting, and that is a stance of generosity.
Now guess what happens? Rather than your client texting her girlfriend to complain, she is now texting to rave about you, and how you honored her gift certificate despite the expiration date, and how you made her feel like a million bucks and did it with a smile on your face! She is re-booking and will be in next week for another visit! She will also likely post on her social network about what a fantastic therapist you are and how your skills rival that of an angel! Now, thanks to her, there is positive chatter going on about you, your business and your skills. You have lost only one hour of your time, and you have made a new customer happy, got a re-booking, and have positive reviews flowing like champagne. How is this a bad thing?
You really cannot buy this kind of word of mouth promotion, and it really cost you nothing. You have been, after all, paid for an hour's massage, and that is exactly what you delivered. So in total, you have lost nothing but gained so much. So, what does this say about doing the right thing? For me, it is another example of how taking my Dad's advice and simply, "Doing the Right Thing" can save you heartache and drama down the line. Thanks Dad, for this great lifelong lesson. I will continue to use this as my rudder for all of the tough decisions life tosses my way both personally and professionally.
Click here for more information about Angie Patrick.
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