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How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
June, 2012, Vol. 12, Issue 06
Remember to Do the Right Thing
By Angie Patrick
My Dad was always best at giving this advice. If ever I brought to him a question for which I looked to him for guidance, he would always ask me, "What would be the right thing to do?" This has served as my compass for as long as I can remember.As a grown adult, this deceptively simple means of righting my own course has served me well in more instances than I can count, both personally and professionally. On a personal basis, doing the right thing is not always easy, but it is certainly best. The same holds true in business, and to say that doing the right thing is always easy is a complete falsehood.
In fact, doing the right thing in business is often the HARDEST thing to do. And yet, I can never recall an instance where I had regret when doing that which is the right thing for the circumstance. Actually, it is really much easier to forgive individuals for shortcomings than it is to forgive a business for a mis-step. For an individual, we all do a pretty fair job of internalizing and providing an empathetic response, because an individual seems so much more personal. When it is a business that stumbles, we often want to crucify them on the phone, and fire up blogs/newsletters/social media with our story. I always found this dichotomy interesting. I guess I am old school and of the opinion that stuff happens. Anyone can falter or make a mistake, even companies. The true test of character comes into play when you observe how an entity tries to recover from an issue. This is when you really see what someone or something is made of.
Let's take the practical example of gift certificates. Either you hate them or you love them. Many people hate them because they require upkeep and records keeping. Many more love them because you are selling your services for the future but receive cash now! They can certainly create a fluid cash environment for you during slow times or times when you cannot see all the clients who want to see you! As beneficial as these things are though, there is a seedy underbelly. The negativity comes about when someone who has received a gift certificate allows it to lapse, and then brings it to you for servicing. What do you do?
I know people who hold strong and fast to the expiration dates, and this is the reason they do; they feel you have been given ample time to make an appointment, and should you have missed that opportunity, they would rather not service you than to have numerous gift certificates out there with opportunity for redemption at any time. A cut-off date is just that, a date in which something is cut off. And to this way of thinking I have to say, I can see the points. No one likes things unfinished or leaving things dangling, however; I should also share with you the flip side of this.
The customer who was just politely told her gift certificate was no longer valid, just called her girlfriend and let her know just how much she thought of this policy, who in turn texted her hairstylist who had an appointment booked and encouraged her to cancel because of the way you had treated her girlfriend.
Then later that day, the original customer fires off a nastygram on Facebook, Twitter, Linked In and anywhere else she can gain traction to inform as many people as she can gain within her sphere of influence and share with them the bad experience she had with your practice. In sum, there is really no telling how many people just got an earful about you and how dissatisfied someone somewhere was with your policy and service level. But you can bet it has been shared over many networks and over many channels, and gauging how this might impact your company brand is really difficult to tell. You may never know what that decision cost you in the long run.
Conversely, what horrific circumstance could possibly happen if you just simply allow the client to use the gift certificate? Besides diffusing a situation you can bet the customer is ready to dispute, you have totally met and exceeded someone's expectations. Further, you have taken what could have been a confrontational experience and turned it into something that no one was expecting, and that is a stance of generosity.
Now guess what happens? Rather than your client texting her girlfriend to complain, she is now texting to rave about you, and how you honored her gift certificate despite the expiration date, and how you made her feel like a million bucks and did it with a smile on your face! She is re-booking and will be in next week for another visit! She will also likely post on her social network about what a fantastic therapist you are and how your skills rival that of an angel! Now, thanks to her, there is positive chatter going on about you, your business and your skills. You have lost only one hour of your time, and you have made a new customer happy, got a re-booking, and have positive reviews flowing like champagne. How is this a bad thing?
You really cannot buy this kind of word of mouth promotion, and it really cost you nothing. You have been, after all, paid for an hour's massage, and that is exactly what you delivered. So in total, you have lost nothing but gained so much. So, what does this say about doing the right thing? For me, it is another example of how taking my Dad's advice and simply, "Doing the Right Thing" can save you heartache and drama down the line. Thanks Dad, for this great lifelong lesson. I will continue to use this as my rudder for all of the tough decisions life tosses my way both personally and professionally.
Click here for more information about Angie Patrick.
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