resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
June, 2012, Vol. 12, Issue 06
Remember to Do the Right Thing
By Angie Patrick
My Dad was always best at giving this advice. If ever I brought to him a question for which I looked to him for guidance, he would always ask me, "What would be the right thing to do?" This has served as my compass for as long as I can remember.As a grown adult, this deceptively simple means of righting my own course has served me well in more instances than I can count, both personally and professionally. On a personal basis, doing the right thing is not always easy, but it is certainly best. The same holds true in business, and to say that doing the right thing is always easy is a complete falsehood.
In fact, doing the right thing in business is often the HARDEST thing to do. And yet, I can never recall an instance where I had regret when doing that which is the right thing for the circumstance. Actually, it is really much easier to forgive individuals for shortcomings than it is to forgive a business for a mis-step. For an individual, we all do a pretty fair job of internalizing and providing an empathetic response, because an individual seems so much more personal. When it is a business that stumbles, we often want to crucify them on the phone, and fire up blogs/newsletters/social media with our story. I always found this dichotomy interesting. I guess I am old school and of the opinion that stuff happens. Anyone can falter or make a mistake, even companies. The true test of character comes into play when you observe how an entity tries to recover from an issue. This is when you really see what someone or something is made of.
Let's take the practical example of gift certificates. Either you hate them or you love them. Many people hate them because they require upkeep and records keeping. Many more love them because you are selling your services for the future but receive cash now! They can certainly create a fluid cash environment for you during slow times or times when you cannot see all the clients who want to see you! As beneficial as these things are though, there is a seedy underbelly. The negativity comes about when someone who has received a gift certificate allows it to lapse, and then brings it to you for servicing. What do you do?
I know people who hold strong and fast to the expiration dates, and this is the reason they do; they feel you have been given ample time to make an appointment, and should you have missed that opportunity, they would rather not service you than to have numerous gift certificates out there with opportunity for redemption at any time. A cut-off date is just that, a date in which something is cut off. And to this way of thinking I have to say, I can see the points. No one likes things unfinished or leaving things dangling, however; I should also share with you the flip side of this.
The customer who was just politely told her gift certificate was no longer valid, just called her girlfriend and let her know just how much she thought of this policy, who in turn texted her hairstylist who had an appointment booked and encouraged her to cancel because of the way you had treated her girlfriend.
Then later that day, the original customer fires off a nastygram on Facebook, Twitter, Linked In and anywhere else she can gain traction to inform as many people as she can gain within her sphere of influence and share with them the bad experience she had with your practice. In sum, there is really no telling how many people just got an earful about you and how dissatisfied someone somewhere was with your policy and service level. But you can bet it has been shared over many networks and over many channels, and gauging how this might impact your company brand is really difficult to tell. You may never know what that decision cost you in the long run.
Conversely, what horrific circumstance could possibly happen if you just simply allow the client to use the gift certificate? Besides diffusing a situation you can bet the customer is ready to dispute, you have totally met and exceeded someone's expectations. Further, you have taken what could have been a confrontational experience and turned it into something that no one was expecting, and that is a stance of generosity.
Now guess what happens? Rather than your client texting her girlfriend to complain, she is now texting to rave about you, and how you honored her gift certificate despite the expiration date, and how you made her feel like a million bucks and did it with a smile on your face! She is re-booking and will be in next week for another visit! She will also likely post on her social network about what a fantastic therapist you are and how your skills rival that of an angel! Now, thanks to her, there is positive chatter going on about you, your business and your skills. You have lost only one hour of your time, and you have made a new customer happy, got a re-booking, and have positive reviews flowing like champagne. How is this a bad thing?
You really cannot buy this kind of word of mouth promotion, and it really cost you nothing. You have been, after all, paid for an hour's massage, and that is exactly what you delivered. So in total, you have lost nothing but gained so much. So, what does this say about doing the right thing? For me, it is another example of how taking my Dad's advice and simply, "Doing the Right Thing" can save you heartache and drama down the line. Thanks Dad, for this great lifelong lesson. I will continue to use this as my rudder for all of the tough decisions life tosses my way both personally and professionally.
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.