Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
May, 2012, Vol. 12, Issue 05
Infant vs. Pediatric Massage: What's the Difference?
By Tina Allen, LMT, CPMMT, CPMT, CIMT
What is the difference between infant and pediatric massage? Is there truly difference? This all depends how you define the term infant and how you define pediatric. If you are working in a pediatric hospital or healthcare environment, some will say that the word pediatric is an "umbrella" term that covers all of the patients in that facility from birth to age of discharge from the hospital (often 18 years of age).Others use the thinking that there are pediatric populations in the healthcare setting, but that the infant category is limited to the age of 0 to 12 months, and thus often requires different stages of care. When it comes to massage therapy, there are some very clear distinctions between the two modalities of infant massage and pediatric massage.
What is Infant Massage?
Infant Massage is an ancient tradition of providing nurturing touch as a way of communicating and bonding with baby. Massage can help foster mutual trust and understanding between caregiver and child. Infant massage is composed of techniques which are utilized with babies from approximately three weeks of age and may be adapted onward. Yes, absolutely, parents and caregivers should use nurturing touch with their child as soon as they are born. Specialized massage techniques are used with babies born prematurely. However, generally speaking, for healthy children we would use the three week starting period.
Infant massage for healthy babies is typically administered by parents and caregivers who have been trained by certified infant massage teachers in private and group sessions. Infant massage teachers teach parents and caregivers to use gentle massage techniques, understand their baby's individual cues and methods of communication to enhance many life changing benefits. Clinical research has shown that massaging baby can aid in their healthy growth and development, may soothe common discomforts, promote restful sleep for the infant (and in turn the caregivers), and can increase healthy attachment and bonding.
Evidence has also shown babies who receive massage have increased weight gain, improved immune function and decreased stress hormones. When parents provide massage, their babies may experience optimal neurological function and improved digestion. The benefits achieved with the use of infant massage therapy are needed to encourage appropriate emotional, cognitive and physical development.
What is Pediatric Massage?
It is somewhat easier to think that a child who has been hospitalized or diagnosed with a debilitating medical condition may benefit from the use of massage therapy. However, healthy children have just as many indications for receiving pediatric massage therapy. Children need nurturing touch to grow and reach their full potential. With massage, we aid in their restful sleep, stress reduction and comfort growing pains. In studies performed by massage therapy researchers, reported benefits for typically developing children also include improved concentration, increased focus and decreased aggression. Some researchers even report that children who have received massage therapy for a regular period of time may show increased IQ.
Research has indicated that massage therapy can ease both physical symptoms, as well as emotional discomforts associated with pediatric medical conditions. Immediately after receiving massage, children with mild to moderate juvenile rheumatoid arthritis notice decreased anxiety and stress hormone (cortisol) levels. For young patients with Autism, their aversion to touch decreases with massage, while their ability to focus increases. Pediatric patients with cystic fibrosis report feeling less anxious and their ability to breathe and pulmonary functions improved.
How to incorporate Infant and Pediatric Massage into your practice
Both infant and pediatric massage therapies offer opportunities to grow your practice while at the same time helping instill nurturing touch, respect and care into our future. Becoming a Certified Infant Massage Teacher (CIMT) gives you the opportunity to provide families with information and hands-on lessons, so parents feel confident in providing massage for their own child. When we teach caregivers to use massage appropriately, we provide them with tools and techniques to further strengthen their connection with their child. At the same time, parents learn to use massage to comfort their child, aid in their sleeping process and even to address common childhood discomforts such as teething, congestion and constipation. When we give parents these tools, we encourage and support mutual respect, communication and understanding that lasts a lifetime.
With pediatric massage therapy, safety and knowledge is important. There is a common misconception that child clients are the same as adults, just smaller in size. This is not true. There are many developmental considerations to think about. Whether you may wish to add pediatric massage therapy to your existing private practice, spa or clinic, or expand into a healthcare setting, certification as a pediatric massage therapist is important. With pediatric massage you are using evidence-based techniques to best care for a child who may need healthy touch as a means of easing stress and anxiety associated with bullying at school, or to minimize pain due to their specific medical diagnosis. This professional modality uses unique methods of communication and connection to help children feel safe, respected and open to receiving nurturing touch.
Many massage therapists are looking for a way to specialize in their practice and often combine the two modalities to create the best experience for infants, children and their families. This is why the field of infant and pediatric massage is so exciting. Now, two modalities that hadn't been spoken of in the past are starting to receive mainstream medical credibility. This acceptance allows for a massage therapist to truly follow their passion.
Click here for more information about Tina Allen, LMT, CPMMT, CPMT, CIMT.
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