resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
Six Things Every DC Should Know About the Zika Virus
The Zika outbreak continues to spread across the continental United States and U.S. territories. We offer this brief overview on this important public health problem for the practicing doctor of chiropractic.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
May, 2012, Vol. 12, Issue 05
Boost Your Income and Clientele with Chair Massage
By Dianna Young, LMT, MTI
How can you generate more income after you have filled all of your weekly appointments? What would happen to your lively hood if you suddenly became sick or disabled and were unable to perform massages? What will happen to your income when you retire? These are hard questions I used to ask myself until I discovered that a chair massage business for the workplace is the ticket to boosting your clientele and income.
Since April 2001, my husband Curtis and I have developed a thriving chair massage business that now serves 26 locations weekly and performs more than 700 chair massages per month. For the first five years, our business grew steadily but slowly. In 2007, after utilizing a business coach, we hired our first two employees. That year our business grew 110 percent. Since then, our business continues to grow despite the recession. Through trial and error, we have developed a system that works. Now our vision is to help other therapists create similar businesses to expand their income and the reach of massage therapy. If you aren't sure how to answer the questions above, here are some reasons why you should consider adding a chair massage business for the workplace to your repertoire.
A Growing Trend
Stress is the number one source of sickness and absenteeism in the workplace and the resulting lost productivity costs companies billions of dollars per year. When employers implement a chair massage program, they quickly realize that their employees call in sick less often and are more productive on the job. In addition, employee morale is boosted. On top of feeling invigorated at work, employees are healthier and better able to enjoy all aspects of their lives. Because massage therapy is starting to be considered less of a luxury and more a healthcare option, its future is bright.
Even in a recession, many people can afford $10-$15 for a quick chair massage at work. It's about the same as going out for a decent lunch. It's also more convenient than a traditional massage. By replacing a 10-15 minute coffee break at work, they don't have to squeeze it into their busy personal lives. It's the dynamics of going on-site with a professional and convenient service.
A Boost for the Industry
People who would normally be intimidated or turned off by going somewhere for a traditional body massage with their clothes off might try a chair massage. Once they experience the chair massage, their inhibitions drop and they are more likely to schedule a full body massage, which can provide additional income for your business and expand the client base for traditional massage.
Low Start-Up Costs
Another great benefit of chair massage is that the start-up costs and overhead are minimal. You simply need a chair, a vehicle large enough to transport it, knowledge about running a business and marketing materials to promote your business. As with any business, you will gradually want to invest in good business tools, as well as hire other professionals to assist you on your journey.
While you concentrate on building your business, you can hire other therapists to service your corporate clients. We have found there are an abundance of massage professionals who need to build their client base. They can work for you at reasonable rate if you allow them to offer traditional massages after hours. It's a win-win for both of you. Your employees gain clients and you increase your ability to generate income without having to actually do the massages. This gives you more freedom to market your services to more businesses. Also, with this business model, you can generate more income than doing one massage at a time and create an income source that can continue even if your ability to massage becomes impaired or your decide to retire.
The Secrets for Success
The ideal chair massage energizes the employee rather than putting them in a state of relaxation. By increasing blood flow to the employee's brain, you will send them back to work more alert and with the ability to be more productive. For some employees, additional time is needed to address special needs like headaches, tension, sinus pressure, TMJ and migraines. With a customized sequence, you can also help relieve physical stress caused from poor posture or improper techniques on business equipment such as computer keyboards. It is important to ask the employee what special needs they have at the beginning of the massage so you can supplement their massage appropriately.
Learn to balance professionalism with warmth. Once they get in the chair and relax, employees will sometimes want to discuss personal or business matters. While it's great to learn about their lives to establish rapport, gossip should be redirected and kept confidential. It's also important to encourage wellness in general. We always suggest that clients drink water after the massage to wash out toxins. It's also helpful to suggest exercises and stretches that clients can do at home to address problem areas.
Running the Business
Once you decide that a chair massage business in the workplace is your goal, you will need to see yourself as a business owner in addition to a massage therapist. Because this business serves the corporate world, it important to run the business professionally. You will want to blend into the environment to disturb the work flow as little as possible. You will also want to create a professional image that will appeal to the corporate world. This can be accomplished with professional marketing materials and the way you and your employees dress and conduct yourselves.
You can have all the right elements for a successful business in place but without spreading the word about your business, no one will know you exist. Fortunately, the massage business is conducive to doing trades for advertising. Many radio and television stations will gladly trade advertising time for chair massages. Another technique is to make sure your business is at high profile business events such as chamber of commerce networking functions. Beyond general marketing, you will want to target specific businesses. Offering a demonstration is a great way to get your foot in the door. We have found that working through the human resources department is the most effective method. Once you have made contact, you may need to educate the managers about the benefits of chair massage for their company. You will also want to explain the different methods of payment. Some businesses pay for the first day and then allow each employee to pay in the future. Other businesses pay for it every month or week because they have seen firsthand how it benefits their employees and company.
Last but not least, remember to share your vision with others. In addition to opening up a world of growth opportunity for you, a chair massage business can introduce massage therapy to a greater audience and expand its healing powers to create jobs and a healthier, happier world.
Dianna Young, LMT, MTI, is the owner of Amarillo On Site Massage, which was selected by the Amarillo Chamber of Commerce as the top small business of the year in 2008. Dianna has taught business and marketing classes at the Austin School of Massage and currently teaches continuing education classes on chair massage technique and marketing chair massage.
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