resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
Code Connection: Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
May, 2012, Vol. 12, Issue 05
Boost Your Income and Clientele with Chair Massage
By Dianna Young, LMT, MTI
How can you generate more income after you have filled all of your weekly appointments? What would happen to your lively hood if you suddenly became sick or disabled and were unable to perform massages? What will happen to your income when you retire? These are hard questions I used to ask myself until I discovered that a chair massage business for the workplace is the ticket to boosting your clientele and income.
Since April 2001, my husband Curtis and I have developed a thriving chair massage business that now serves 26 locations weekly and performs more than 700 chair massages per month. For the first five years, our business grew steadily but slowly. In 2007, after utilizing a business coach, we hired our first two employees. That year our business grew 110 percent. Since then, our business continues to grow despite the recession. Through trial and error, we have developed a system that works. Now our vision is to help other therapists create similar businesses to expand their income and the reach of massage therapy. If you aren't sure how to answer the questions above, here are some reasons why you should consider adding a chair massage business for the workplace to your repertoire.
A Growing Trend
Stress is the number one source of sickness and absenteeism in the workplace and the resulting lost productivity costs companies billions of dollars per year. When employers implement a chair massage program, they quickly realize that their employees call in sick less often and are more productive on the job. In addition, employee morale is boosted. On top of feeling invigorated at work, employees are healthier and better able to enjoy all aspects of their lives. Because massage therapy is starting to be considered less of a luxury and more a healthcare option, its future is bright.
Even in a recession, many people can afford $10-$15 for a quick chair massage at work. It's about the same as going out for a decent lunch. It's also more convenient than a traditional massage. By replacing a 10-15 minute coffee break at work, they don't have to squeeze it into their busy personal lives. It's the dynamics of going on-site with a professional and convenient service.
A Boost for the Industry
People who would normally be intimidated or turned off by going somewhere for a traditional body massage with their clothes off might try a chair massage. Once they experience the chair massage, their inhibitions drop and they are more likely to schedule a full body massage, which can provide additional income for your business and expand the client base for traditional massage.
Low Start-Up Costs
Another great benefit of chair massage is that the start-up costs and overhead are minimal. You simply need a chair, a vehicle large enough to transport it, knowledge about running a business and marketing materials to promote your business. As with any business, you will gradually want to invest in good business tools, as well as hire other professionals to assist you on your journey.
While you concentrate on building your business, you can hire other therapists to service your corporate clients. We have found there are an abundance of massage professionals who need to build their client base. They can work for you at reasonable rate if you allow them to offer traditional massages after hours. It's a win-win for both of you. Your employees gain clients and you increase your ability to generate income without having to actually do the massages. This gives you more freedom to market your services to more businesses. Also, with this business model, you can generate more income than doing one massage at a time and create an income source that can continue even if your ability to massage becomes impaired or your decide to retire.
The Secrets for Success
The ideal chair massage energizes the employee rather than putting them in a state of relaxation. By increasing blood flow to the employee's brain, you will send them back to work more alert and with the ability to be more productive. For some employees, additional time is needed to address special needs like headaches, tension, sinus pressure, TMJ and migraines. With a customized sequence, you can also help relieve physical stress caused from poor posture or improper techniques on business equipment such as computer keyboards. It is important to ask the employee what special needs they have at the beginning of the massage so you can supplement their massage appropriately.
Learn to balance professionalism with warmth. Once they get in the chair and relax, employees will sometimes want to discuss personal or business matters. While it's great to learn about their lives to establish rapport, gossip should be redirected and kept confidential. It's also important to encourage wellness in general. We always suggest that clients drink water after the massage to wash out toxins. It's also helpful to suggest exercises and stretches that clients can do at home to address problem areas.
Running the Business
Once you decide that a chair massage business in the workplace is your goal, you will need to see yourself as a business owner in addition to a massage therapist. Because this business serves the corporate world, it important to run the business professionally. You will want to blend into the environment to disturb the work flow as little as possible. You will also want to create a professional image that will appeal to the corporate world. This can be accomplished with professional marketing materials and the way you and your employees dress and conduct yourselves.
You can have all the right elements for a successful business in place but without spreading the word about your business, no one will know you exist. Fortunately, the massage business is conducive to doing trades for advertising. Many radio and television stations will gladly trade advertising time for chair massages. Another technique is to make sure your business is at high profile business events such as chamber of commerce networking functions. Beyond general marketing, you will want to target specific businesses. Offering a demonstration is a great way to get your foot in the door. We have found that working through the human resources department is the most effective method. Once you have made contact, you may need to educate the managers about the benefits of chair massage for their company. You will also want to explain the different methods of payment. Some businesses pay for the first day and then allow each employee to pay in the future. Other businesses pay for it every month or week because they have seen firsthand how it benefits their employees and company.
Last but not least, remember to share your vision with others. In addition to opening up a world of growth opportunity for you, a chair massage business can introduce massage therapy to a greater audience and expand its healing powers to create jobs and a healthier, happier world.
Dianna Young, LMT, MTI, is the owner of Amarillo On Site Massage, which was selected by the Amarillo Chamber of Commerce as the top small business of the year in 2008. Dianna has taught business and marketing classes at the Austin School of Massage and currently teaches continuing education classes on chair massage technique and marketing chair massage.
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