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Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
May, 2012, Vol. 12, Issue 05
Boost Your Income and Clientele with Chair Massage
By Dianna Young, LMT, MTI
How can you generate more income after you have filled all of your weekly appointments? What would happen to your lively hood if you suddenly became sick or disabled and were unable to perform massages? What will happen to your income when you retire? These are hard questions I used to ask myself until I discovered that a chair massage business for the workplace is the ticket to boosting your clientele and income.
Since April 2001, my husband Curtis and I have developed a thriving chair massage business that now serves 26 locations weekly and performs more than 700 chair massages per month. For the first five years, our business grew steadily but slowly. In 2007, after utilizing a business coach, we hired our first two employees. That year our business grew 110 percent. Since then, our business continues to grow despite the recession. Through trial and error, we have developed a system that works. Now our vision is to help other therapists create similar businesses to expand their income and the reach of massage therapy. If you aren't sure how to answer the questions above, here are some reasons why you should consider adding a chair massage business for the workplace to your repertoire.
A Growing Trend
Stress is the number one source of sickness and absenteeism in the workplace and the resulting lost productivity costs companies billions of dollars per year. When employers implement a chair massage program, they quickly realize that their employees call in sick less often and are more productive on the job. In addition, employee morale is boosted. On top of feeling invigorated at work, employees are healthier and better able to enjoy all aspects of their lives. Because massage therapy is starting to be considered less of a luxury and more a healthcare option, its future is bright.
Even in a recession, many people can afford $10-$15 for a quick chair massage at work. It's about the same as going out for a decent lunch. It's also more convenient than a traditional massage. By replacing a 10-15 minute coffee break at work, they don't have to squeeze it into their busy personal lives. It's the dynamics of going on-site with a professional and convenient service.
A Boost for the Industry
People who would normally be intimidated or turned off by going somewhere for a traditional body massage with their clothes off might try a chair massage. Once they experience the chair massage, their inhibitions drop and they are more likely to schedule a full body massage, which can provide additional income for your business and expand the client base for traditional massage.
Low Start-Up Costs
Another great benefit of chair massage is that the start-up costs and overhead are minimal. You simply need a chair, a vehicle large enough to transport it, knowledge about running a business and marketing materials to promote your business. As with any business, you will gradually want to invest in good business tools, as well as hire other professionals to assist you on your journey.
While you concentrate on building your business, you can hire other therapists to service your corporate clients. We have found there are an abundance of massage professionals who need to build their client base. They can work for you at reasonable rate if you allow them to offer traditional massages after hours. It's a win-win for both of you. Your employees gain clients and you increase your ability to generate income without having to actually do the massages. This gives you more freedom to market your services to more businesses. Also, with this business model, you can generate more income than doing one massage at a time and create an income source that can continue even if your ability to massage becomes impaired or your decide to retire.
The Secrets for Success
The ideal chair massage energizes the employee rather than putting them in a state of relaxation. By increasing blood flow to the employee's brain, you will send them back to work more alert and with the ability to be more productive. For some employees, additional time is needed to address special needs like headaches, tension, sinus pressure, TMJ and migraines. With a customized sequence, you can also help relieve physical stress caused from poor posture or improper techniques on business equipment such as computer keyboards. It is important to ask the employee what special needs they have at the beginning of the massage so you can supplement their massage appropriately.
Learn to balance professionalism with warmth. Once they get in the chair and relax, employees will sometimes want to discuss personal or business matters. While it's great to learn about their lives to establish rapport, gossip should be redirected and kept confidential. It's also important to encourage wellness in general. We always suggest that clients drink water after the massage to wash out toxins. It's also helpful to suggest exercises and stretches that clients can do at home to address problem areas.
Running the Business
Once you decide that a chair massage business in the workplace is your goal, you will need to see yourself as a business owner in addition to a massage therapist. Because this business serves the corporate world, it important to run the business professionally. You will want to blend into the environment to disturb the work flow as little as possible. You will also want to create a professional image that will appeal to the corporate world. This can be accomplished with professional marketing materials and the way you and your employees dress and conduct yourselves.
You can have all the right elements for a successful business in place but without spreading the word about your business, no one will know you exist. Fortunately, the massage business is conducive to doing trades for advertising. Many radio and television stations will gladly trade advertising time for chair massages. Another technique is to make sure your business is at high profile business events such as chamber of commerce networking functions. Beyond general marketing, you will want to target specific businesses. Offering a demonstration is a great way to get your foot in the door. We have found that working through the human resources department is the most effective method. Once you have made contact, you may need to educate the managers about the benefits of chair massage for their company. You will also want to explain the different methods of payment. Some businesses pay for the first day and then allow each employee to pay in the future. Other businesses pay for it every month or week because they have seen firsthand how it benefits their employees and company.
Last but not least, remember to share your vision with others. In addition to opening up a world of growth opportunity for you, a chair massage business can introduce massage therapy to a greater audience and expand its healing powers to create jobs and a healthier, happier world.
Dianna Young, LMT, MTI, is the owner of Amarillo On Site Massage, which was selected by the Amarillo Chamber of Commerce as the top small business of the year in 2008. Dianna has taught business and marketing classes at the Austin School of Massage and currently teaches continuing education classes on chair massage technique and marketing chair massage.
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