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Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
May, 2012, Vol. 12, Issue 05
Boost Your Income and Clientele with Chair Massage
By Dianna Young, LMT, MTI
How can you generate more income after you have filled all of your weekly appointments? What would happen to your lively hood if you suddenly became sick or disabled and were unable to perform massages? What will happen to your income when you retire? These are hard questions I used to ask myself until I discovered that a chair massage business for the workplace is the ticket to boosting your clientele and income.
Since April 2001, my husband Curtis and I have developed a thriving chair massage business that now serves 26 locations weekly and performs more than 700 chair massages per month. For the first five years, our business grew steadily but slowly. In 2007, after utilizing a business coach, we hired our first two employees. That year our business grew 110 percent. Since then, our business continues to grow despite the recession. Through trial and error, we have developed a system that works. Now our vision is to help other therapists create similar businesses to expand their income and the reach of massage therapy. If you aren't sure how to answer the questions above, here are some reasons why you should consider adding a chair massage business for the workplace to your repertoire.
A Growing Trend
Stress is the number one source of sickness and absenteeism in the workplace and the resulting lost productivity costs companies billions of dollars per year. When employers implement a chair massage program, they quickly realize that their employees call in sick less often and are more productive on the job. In addition, employee morale is boosted. On top of feeling invigorated at work, employees are healthier and better able to enjoy all aspects of their lives. Because massage therapy is starting to be considered less of a luxury and more a healthcare option, its future is bright.
Even in a recession, many people can afford $10-$15 for a quick chair massage at work. It's about the same as going out for a decent lunch. It's also more convenient than a traditional massage. By replacing a 10-15 minute coffee break at work, they don't have to squeeze it into their busy personal lives. It's the dynamics of going on-site with a professional and convenient service.
A Boost for the Industry
People who would normally be intimidated or turned off by going somewhere for a traditional body massage with their clothes off might try a chair massage. Once they experience the chair massage, their inhibitions drop and they are more likely to schedule a full body massage, which can provide additional income for your business and expand the client base for traditional massage.
Low Start-Up Costs
Another great benefit of chair massage is that the start-up costs and overhead are minimal. You simply need a chair, a vehicle large enough to transport it, knowledge about running a business and marketing materials to promote your business. As with any business, you will gradually want to invest in good business tools, as well as hire other professionals to assist you on your journey.
While you concentrate on building your business, you can hire other therapists to service your corporate clients. We have found there are an abundance of massage professionals who need to build their client base. They can work for you at reasonable rate if you allow them to offer traditional massages after hours. It's a win-win for both of you. Your employees gain clients and you increase your ability to generate income without having to actually do the massages. This gives you more freedom to market your services to more businesses. Also, with this business model, you can generate more income than doing one massage at a time and create an income source that can continue even if your ability to massage becomes impaired or your decide to retire.
The Secrets for Success
The ideal chair massage energizes the employee rather than putting them in a state of relaxation. By increasing blood flow to the employee's brain, you will send them back to work more alert and with the ability to be more productive. For some employees, additional time is needed to address special needs like headaches, tension, sinus pressure, TMJ and migraines. With a customized sequence, you can also help relieve physical stress caused from poor posture or improper techniques on business equipment such as computer keyboards. It is important to ask the employee what special needs they have at the beginning of the massage so you can supplement their massage appropriately.
Learn to balance professionalism with warmth. Once they get in the chair and relax, employees will sometimes want to discuss personal or business matters. While it's great to learn about their lives to establish rapport, gossip should be redirected and kept confidential. It's also important to encourage wellness in general. We always suggest that clients drink water after the massage to wash out toxins. It's also helpful to suggest exercises and stretches that clients can do at home to address problem areas.
Running the Business
Once you decide that a chair massage business in the workplace is your goal, you will need to see yourself as a business owner in addition to a massage therapist. Because this business serves the corporate world, it important to run the business professionally. You will want to blend into the environment to disturb the work flow as little as possible. You will also want to create a professional image that will appeal to the corporate world. This can be accomplished with professional marketing materials and the way you and your employees dress and conduct yourselves.
You can have all the right elements for a successful business in place but without spreading the word about your business, no one will know you exist. Fortunately, the massage business is conducive to doing trades for advertising. Many radio and television stations will gladly trade advertising time for chair massages. Another technique is to make sure your business is at high profile business events such as chamber of commerce networking functions. Beyond general marketing, you will want to target specific businesses. Offering a demonstration is a great way to get your foot in the door. We have found that working through the human resources department is the most effective method. Once you have made contact, you may need to educate the managers about the benefits of chair massage for their company. You will also want to explain the different methods of payment. Some businesses pay for the first day and then allow each employee to pay in the future. Other businesses pay for it every month or week because they have seen firsthand how it benefits their employees and company.
Last but not least, remember to share your vision with others. In addition to opening up a world of growth opportunity for you, a chair massage business can introduce massage therapy to a greater audience and expand its healing powers to create jobs and a healthier, happier world.
Dianna Young, LMT, MTI, is the owner of Amarillo On Site Massage, which was selected by the Amarillo Chamber of Commerce as the top small business of the year in 2008. Dianna has taught business and marketing classes at the Austin School of Massage and currently teaches continuing education classes on chair massage technique and marketing chair massage.
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