resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
CMT & Stroke Risk: Myth vs. Fact
By now, most of you have probably heard that the American Heart Association recently published a statement regarding the association between cervical dissection (CD) and cervical manipulative therapy (CMT).
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
May, 2012, Vol. 12, Issue 05
The Five Fundamentals for Building Your Business
By Cary Bayer
As a business coach for massage therapists, every day I see so many people in pain — suffering in relationships, in unconscious communication and in desperate financial situations. As LMTs, you see pain, too.You and I face similar challenges: namely, how do you get people to recognize they deserve relief from pain? The answer: knowledge and techniques to help break through to better health In your case; and better relationships, more money, and greater happiness in mine. I've seen similar patterns in the more than 260 massage therapists I've coached so I'll draw on them to offer you motivation now and practical tools for the future. To invoke the Chinese proverb, "I'll offer you fish for food for the day, and knowledge of how to fish to feed yourself for a lifetime."
To become successful and happy, you need more than massage techniques alone. Being alive means that you're on an intriguing journey to self-knowledge, peace and prosperity. So, what do you know about journeys? "A journey of a thousand miles must begin with a single step," said Lao-Tzu, the great Taoist master. Yogis offer wisdom, too. "You've got to be careful if you don't know where you're going ‘cause you might not get there." That yogi was named Berra. Continue reading to learn the five "S's" for creating a successful massage business. These are: self-knowledge, Strategy, serenity, sales effectiveness and success thinking.
The 1st S: Knowledge of Self
You need to know what you want from business and who you truly are. Socrates said, "the unexamined life is not worth living." He might have added, "The unexamined massage business is not worth practicing." Self-employed people are often so busy trying to make ends meet, that they overlook taking time to shape their businesses. So ask yourself some vital questions:
Find these answers right away to progress with a direction that you could move in with velocity.
The 2nd S: Strategy
Managers hustle to get things done to meet various deadlines. Leaders, on the other hand, create visions to evolve the business into and a strategy for the manager to accomplish them. Strategies are necessary for people or organizations intent on growth; they incorporate short-, mid- and long-term goals. When you've got a plan, you know where you're going and can guide your actions effectively.
The 3rd S: Serenity
People want to work with you because of your hands and your spirit. Many clients see you as a healer who helps them manage stress. Clients don't want stressed-out massage therapists. Therapists with good hands and good vibes succeed. So much success depends on our serenity. As the great French philosopher Blaise Pascal said, "all of man's troubles stem from his inability to sit quietly in a room alone." I could give you the experience of profound serenity, but I'd need to put on my hat as a teacher of Higher Self Healing Meditation, and it takes several hours to do that, and I can't do it by remote. In one minute, however, I can give you a small dose of serenity.
Close your eyes now, and take a deep breath. Release all your cares and breathe like this for a minute. Do you feel silence and peace? Can you see what this one-minute breather can do if you center this way before each massage? This is the value of serenity.
The 4th S: Sales
Many therapists dread selling their services. Mostly it's because they think they're selling themselves, and if nobody buys, they're not liked. A person can't be sold in America. You can rent your services by the hour on your table. Once you truly get the distinction between selling yourself and renting your services, anxiety and the sense of rejection can completely disappear. Do you remember when you were in kindergarten, and you played show and tell? You brought something to school that you loved and shared it with the other kids. Perhaps a favorite doll, baseball glove or teddy bear, and you inspired the others. Unfortunately, they had no way of getting it, because there was only one of them and it belonged to you. Show and tell is a bit of a selfish tease because your enthusiasm interests people in having something that they can't have.
Therapists can play a similar game today, in which they just as enthusiastically describe whatever it is that they love. Only this time, it's spelled slightly differently. It's called show and sell. It's similar to show and tell, except that you don't have a stuffed animal to show and pass around the room. But you do have massage techniques that you can talk about. In fact, in half a minute you can even demonstrate the benefit of such techniques. The good news about your work is that it doesn't take more than a few seconds for someone to feel the benefits of it.
So, if somebody asks what you do, show and tell them. Their neck and back are very interested in what you can do. You have no idea how people value your work. The famous actress Hedy Lamarr once said, "I don't fear death because I don't fear anything I don't understand. When I start to think about it, I order a massage and it goes away." Virtually every adult you see every day, wants what you offer. Everyone wants less pain. When someone is interested in having less pain, ask them, "Would you like to set up a session to relieve this pain?" This question sets show and tell apart from show and sell, because now the person can have the great thing that you're enthusiastic about. You're not five-years-old anymore and neither is this person — you're probably each closer to forty five than to five. They have been holding tensions in their body for longer than five years. It's innocent to ask if they would like to have less tension. It's what we call selling. It needn't be more complicated than that.
Learn these "S's" because an increasing number of people will be coming to you for massages. According to AMTA research, through 2012, massage therapists are likely to see a 20-35 percent rise in job opportunities. Some 47 million Americans got massages between August 2004 and July 2005, with 34 percent of adults receiving a massage in the previous five years. With only 17 percent of men in that previous year having been massaged, more than 8 of 10 men haven't experienced massage in 365 days. That's a huge opportunity for them and you. Two of three adults haven't been massaged. Virtually everyone wants what you offer. Ask clients to share their benefits with friends. Seventy three percent of people polled who get massage would recommend it to others. Talk to health professionals, too. Seventy percent of therapists receive two referrals monthly from healthcare pros. Talk to these medical doctors and chiropractors.
The 5th S: Success Thinking
Success is a function of our attitude. As positive thinking guru Norman Vincent Peale said, "change your thoughts and you change your world." You ate 20,000 meals at your parents' dining room table while you were growing up under their roof. And money was a major topic of conversation at that table. You learned many limited ideas there, as if they were Reality with a capital "R." They weren't. They were just your parents' opinions with a lower case "o." Here are some common ones:
There are three other big opinions. The first is so universal that I've seen it in students from all over the world:
So I ask, who's left? Known enemies? That's why, at different points in your career, you've unconsciously turned bosses, clients or customers into known enemies. But don't despair. I have a technique to transform limiting beliefs. First, I want to show you how to receive, because parental training about receiving money has confused the act of receiving itself. It's important, as therapists — masters all at giving — that you learn how to receive. You voluntarily massage politicians, marathoners and Olympians. Now it's time to master receiving.
If it's difficult receiving appreciation, it's difficult receiving money. Your net worth is tied to your self-worth. Enhance the latter and you can increase the former. To prosper, it's essential that you master receiving money. This technique starts by acknowledging someone for a minute. t can look something like the following:
And so on. After a minute, have them acknowledge you. This can look something along the lines of the following:
If they acknowledges your dress, please don't say, "This old thing." Or, "got it at Marshalls for 60% off." You do this every day. You'll be amazed at how powerful this technique is for overcoming this kind of deflecting of appreciation. Two minutes daily will increase your self-esteem and teach you how to receive appreciation. You may want peace of mind more than a piece of Berkshire Hathaway stock, but you can have both. You're more effective when not worrying about how to pay this month's mortgage. The Italians say, "the money you refuse will never do you any good." A Yiddish proverb goes, "with money in your pocket, you are handsome, you are wise, and you sing well, too."
Confidence and competence creates success. I can't teach you competence with massage techniques but I can teach you confidence. When confidence is overwhelming, others want to be around you, they want what you have, and they will pay you for it. Babies emanate positive energy. That's one reason you love their presence. Material success — in the Olympics, business or massage — depends on your inner success. I've seen many talented massage therapists quit doing body work because they couldn't support themselves. That's a real loss for the world and for themselves. I don't want that to happen to you.
To master the inner life, transform negative thinking in your conscious and subconscious minds. It's essential to believe in yourself and overcome fears of failure. Athletes succeed on playing fields because they master the mental field. This technique creates powerful transformation. Think the thought: "I can prosper and succeed as a massage therapist." Then record the first negative thought that disagrees with it. Let's say that it's, "Massage therapists don't make much money." We're not focusing on the negative here, we're releasing it. These thoughts live in the subconscious part of the mind and help attract that corresponding reality to you, as the Law of Attraction points out.
"A" invokes a reality that you desire to be your reality. "B" releases an obstacle that prevents the thought from becoming reality. The next step transforms the limited obstacle with a new affirmation geared specifically to present a larger reality to the smaller part of your mind that entertained the limited thought in the first place. Here's a good one, "I'm so magnetic to clients that my schedule is always full." It's difficult to prosper as a massage therapist when you don't think that you can, don't deserve to, aren't smart enough to or aren't talented or experienced enough to. Why should people flock to you if you don't think they should? When you're clear that you deserve to prosper, think that you can, and are smart, talented and skilled enough to, your chances rise significantly.
I call this ABC affirmation technique, the ABCs of Transformation because, in three steps, it introduces success, eliminates failure in your thinking, and re-introduces success to parts of the mind that entertained failure. We just did one repetition; do a few more for 10 minutes daily. It's an inner prosperity aerobics workout.
Click here for more information about Cary Bayer.
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