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Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
May, 2012, Vol. 12, Issue 05
The Five Fundamentals for Building Your Business
By Cary Bayer
As a business coach for massage therapists, every day I see so many people in pain — suffering in relationships, in unconscious communication and in desperate financial situations. As LMTs, you see pain, too.You and I face similar challenges: namely, how do you get people to recognize they deserve relief from pain? The answer: knowledge and techniques to help break through to better health In your case; and better relationships, more money, and greater happiness in mine. I've seen similar patterns in the more than 260 massage therapists I've coached so I'll draw on them to offer you motivation now and practical tools for the future. To invoke the Chinese proverb, "I'll offer you fish for food for the day, and knowledge of how to fish to feed yourself for a lifetime."
To become successful and happy, you need more than massage techniques alone. Being alive means that you're on an intriguing journey to self-knowledge, peace and prosperity. So, what do you know about journeys? "A journey of a thousand miles must begin with a single step," said Lao-Tzu, the great Taoist master. Yogis offer wisdom, too. "You've got to be careful if you don't know where you're going ‘cause you might not get there." That yogi was named Berra. Continue reading to learn the five "S's" for creating a successful massage business. These are: self-knowledge, Strategy, serenity, sales effectiveness and success thinking.
The 1st S: Knowledge of Self
You need to know what you want from business and who you truly are. Socrates said, "the unexamined life is not worth living." He might have added, "The unexamined massage business is not worth practicing." Self-employed people are often so busy trying to make ends meet, that they overlook taking time to shape their businesses. So ask yourself some vital questions:
Find these answers right away to progress with a direction that you could move in with velocity.
The 2nd S: Strategy
Managers hustle to get things done to meet various deadlines. Leaders, on the other hand, create visions to evolve the business into and a strategy for the manager to accomplish them. Strategies are necessary for people or organizations intent on growth; they incorporate short-, mid- and long-term goals. When you've got a plan, you know where you're going and can guide your actions effectively.
The 3rd S: Serenity
People want to work with you because of your hands and your spirit. Many clients see you as a healer who helps them manage stress. Clients don't want stressed-out massage therapists. Therapists with good hands and good vibes succeed. So much success depends on our serenity. As the great French philosopher Blaise Pascal said, "all of man's troubles stem from his inability to sit quietly in a room alone." I could give you the experience of profound serenity, but I'd need to put on my hat as a teacher of Higher Self Healing Meditation, and it takes several hours to do that, and I can't do it by remote. In one minute, however, I can give you a small dose of serenity.
Close your eyes now, and take a deep breath. Release all your cares and breathe like this for a minute. Do you feel silence and peace? Can you see what this one-minute breather can do if you center this way before each massage? This is the value of serenity.
The 4th S: Sales
Many therapists dread selling their services. Mostly it's because they think they're selling themselves, and if nobody buys, they're not liked. A person can't be sold in America. You can rent your services by the hour on your table. Once you truly get the distinction between selling yourself and renting your services, anxiety and the sense of rejection can completely disappear. Do you remember when you were in kindergarten, and you played show and tell? You brought something to school that you loved and shared it with the other kids. Perhaps a favorite doll, baseball glove or teddy bear, and you inspired the others. Unfortunately, they had no way of getting it, because there was only one of them and it belonged to you. Show and tell is a bit of a selfish tease because your enthusiasm interests people in having something that they can't have.
Therapists can play a similar game today, in which they just as enthusiastically describe whatever it is that they love. Only this time, it's spelled slightly differently. It's called show and sell. It's similar to show and tell, except that you don't have a stuffed animal to show and pass around the room. But you do have massage techniques that you can talk about. In fact, in half a minute you can even demonstrate the benefit of such techniques. The good news about your work is that it doesn't take more than a few seconds for someone to feel the benefits of it.
So, if somebody asks what you do, show and tell them. Their neck and back are very interested in what you can do. You have no idea how people value your work. The famous actress Hedy Lamarr once said, "I don't fear death because I don't fear anything I don't understand. When I start to think about it, I order a massage and it goes away." Virtually every adult you see every day, wants what you offer. Everyone wants less pain. When someone is interested in having less pain, ask them, "Would you like to set up a session to relieve this pain?" This question sets show and tell apart from show and sell, because now the person can have the great thing that you're enthusiastic about. You're not five-years-old anymore and neither is this person — you're probably each closer to forty five than to five. They have been holding tensions in their body for longer than five years. It's innocent to ask if they would like to have less tension. It's what we call selling. It needn't be more complicated than that.
Learn these "S's" because an increasing number of people will be coming to you for massages. According to AMTA research, through 2012, massage therapists are likely to see a 20-35 percent rise in job opportunities. Some 47 million Americans got massages between August 2004 and July 2005, with 34 percent of adults receiving a massage in the previous five years. With only 17 percent of men in that previous year having been massaged, more than 8 of 10 men haven't experienced massage in 365 days. That's a huge opportunity for them and you. Two of three adults haven't been massaged. Virtually everyone wants what you offer. Ask clients to share their benefits with friends. Seventy three percent of people polled who get massage would recommend it to others. Talk to health professionals, too. Seventy percent of therapists receive two referrals monthly from healthcare pros. Talk to these medical doctors and chiropractors.
The 5th S: Success Thinking
Success is a function of our attitude. As positive thinking guru Norman Vincent Peale said, "change your thoughts and you change your world." You ate 20,000 meals at your parents' dining room table while you were growing up under their roof. And money was a major topic of conversation at that table. You learned many limited ideas there, as if they were Reality with a capital "R." They weren't. They were just your parents' opinions with a lower case "o." Here are some common ones:
There are three other big opinions. The first is so universal that I've seen it in students from all over the world:
So I ask, who's left? Known enemies? That's why, at different points in your career, you've unconsciously turned bosses, clients or customers into known enemies. But don't despair. I have a technique to transform limiting beliefs. First, I want to show you how to receive, because parental training about receiving money has confused the act of receiving itself. It's important, as therapists — masters all at giving — that you learn how to receive. You voluntarily massage politicians, marathoners and Olympians. Now it's time to master receiving.
If it's difficult receiving appreciation, it's difficult receiving money. Your net worth is tied to your self-worth. Enhance the latter and you can increase the former. To prosper, it's essential that you master receiving money. This technique starts by acknowledging someone for a minute. t can look something like the following:
And so on. After a minute, have them acknowledge you. This can look something along the lines of the following:
If they acknowledges your dress, please don't say, "This old thing." Or, "got it at Marshalls for 60% off." You do this every day. You'll be amazed at how powerful this technique is for overcoming this kind of deflecting of appreciation. Two minutes daily will increase your self-esteem and teach you how to receive appreciation. You may want peace of mind more than a piece of Berkshire Hathaway stock, but you can have both. You're more effective when not worrying about how to pay this month's mortgage. The Italians say, "the money you refuse will never do you any good." A Yiddish proverb goes, "with money in your pocket, you are handsome, you are wise, and you sing well, too."
Confidence and competence creates success. I can't teach you competence with massage techniques but I can teach you confidence. When confidence is overwhelming, others want to be around you, they want what you have, and they will pay you for it. Babies emanate positive energy. That's one reason you love their presence. Material success — in the Olympics, business or massage — depends on your inner success. I've seen many talented massage therapists quit doing body work because they couldn't support themselves. That's a real loss for the world and for themselves. I don't want that to happen to you.
To master the inner life, transform negative thinking in your conscious and subconscious minds. It's essential to believe in yourself and overcome fears of failure. Athletes succeed on playing fields because they master the mental field. This technique creates powerful transformation. Think the thought: "I can prosper and succeed as a massage therapist." Then record the first negative thought that disagrees with it. Let's say that it's, "Massage therapists don't make much money." We're not focusing on the negative here, we're releasing it. These thoughts live in the subconscious part of the mind and help attract that corresponding reality to you, as the Law of Attraction points out.
"A" invokes a reality that you desire to be your reality. "B" releases an obstacle that prevents the thought from becoming reality. The next step transforms the limited obstacle with a new affirmation geared specifically to present a larger reality to the smaller part of your mind that entertained the limited thought in the first place. Here's a good one, "I'm so magnetic to clients that my schedule is always full." It's difficult to prosper as a massage therapist when you don't think that you can, don't deserve to, aren't smart enough to or aren't talented or experienced enough to. Why should people flock to you if you don't think they should? When you're clear that you deserve to prosper, think that you can, and are smart, talented and skilled enough to, your chances rise significantly.
I call this ABC affirmation technique, the ABCs of Transformation because, in three steps, it introduces success, eliminates failure in your thinking, and re-introduces success to parts of the mind that entertained failure. We just did one repetition; do a few more for 10 minutes daily. It's an inner prosperity aerobics workout.
Click here for more information about Cary Bayer.
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