resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
May, 2012, Vol. 12, Issue 05
The Five Fundamentals for Building Your Business
By Cary Bayer
As a business coach for massage therapists, every day I see so many people in pain — suffering in relationships, in unconscious communication and in desperate financial situations. As LMTs, you see pain, too.You and I face similar challenges: namely, how do you get people to recognize they deserve relief from pain? The answer: knowledge and techniques to help break through to better health In your case; and better relationships, more money, and greater happiness in mine. I've seen similar patterns in the more than 260 massage therapists I've coached so I'll draw on them to offer you motivation now and practical tools for the future. To invoke the Chinese proverb, "I'll offer you fish for food for the day, and knowledge of how to fish to feed yourself for a lifetime."
To become successful and happy, you need more than massage techniques alone. Being alive means that you're on an intriguing journey to self-knowledge, peace and prosperity. So, what do you know about journeys? "A journey of a thousand miles must begin with a single step," said Lao-Tzu, the great Taoist master. Yogis offer wisdom, too. "You've got to be careful if you don't know where you're going ‘cause you might not get there." That yogi was named Berra. Continue reading to learn the five "S's" for creating a successful massage business. These are: self-knowledge, Strategy, serenity, sales effectiveness and success thinking.
The 1st S: Knowledge of Self
You need to know what you want from business and who you truly are. Socrates said, "the unexamined life is not worth living." He might have added, "The unexamined massage business is not worth practicing." Self-employed people are often so busy trying to make ends meet, that they overlook taking time to shape their businesses. So ask yourself some vital questions:
Find these answers right away to progress with a direction that you could move in with velocity.
The 2nd S: Strategy
Managers hustle to get things done to meet various deadlines. Leaders, on the other hand, create visions to evolve the business into and a strategy for the manager to accomplish them. Strategies are necessary for people or organizations intent on growth; they incorporate short-, mid- and long-term goals. When you've got a plan, you know where you're going and can guide your actions effectively.
The 3rd S: Serenity
People want to work with you because of your hands and your spirit. Many clients see you as a healer who helps them manage stress. Clients don't want stressed-out massage therapists. Therapists with good hands and good vibes succeed. So much success depends on our serenity. As the great French philosopher Blaise Pascal said, "all of man's troubles stem from his inability to sit quietly in a room alone." I could give you the experience of profound serenity, but I'd need to put on my hat as a teacher of Higher Self Healing Meditation, and it takes several hours to do that, and I can't do it by remote. In one minute, however, I can give you a small dose of serenity.
Close your eyes now, and take a deep breath. Release all your cares and breathe like this for a minute. Do you feel silence and peace? Can you see what this one-minute breather can do if you center this way before each massage? This is the value of serenity.
The 4th S: Sales
Many therapists dread selling their services. Mostly it's because they think they're selling themselves, and if nobody buys, they're not liked. A person can't be sold in America. You can rent your services by the hour on your table. Once you truly get the distinction between selling yourself and renting your services, anxiety and the sense of rejection can completely disappear. Do you remember when you were in kindergarten, and you played show and tell? You brought something to school that you loved and shared it with the other kids. Perhaps a favorite doll, baseball glove or teddy bear, and you inspired the others. Unfortunately, they had no way of getting it, because there was only one of them and it belonged to you. Show and tell is a bit of a selfish tease because your enthusiasm interests people in having something that they can't have.
Therapists can play a similar game today, in which they just as enthusiastically describe whatever it is that they love. Only this time, it's spelled slightly differently. It's called show and sell. It's similar to show and tell, except that you don't have a stuffed animal to show and pass around the room. But you do have massage techniques that you can talk about. In fact, in half a minute you can even demonstrate the benefit of such techniques. The good news about your work is that it doesn't take more than a few seconds for someone to feel the benefits of it.
So, if somebody asks what you do, show and tell them. Their neck and back are very interested in what you can do. You have no idea how people value your work. The famous actress Hedy Lamarr once said, "I don't fear death because I don't fear anything I don't understand. When I start to think about it, I order a massage and it goes away." Virtually every adult you see every day, wants what you offer. Everyone wants less pain. When someone is interested in having less pain, ask them, "Would you like to set up a session to relieve this pain?" This question sets show and tell apart from show and sell, because now the person can have the great thing that you're enthusiastic about. You're not five-years-old anymore and neither is this person — you're probably each closer to forty five than to five. They have been holding tensions in their body for longer than five years. It's innocent to ask if they would like to have less tension. It's what we call selling. It needn't be more complicated than that.
Learn these "S's" because an increasing number of people will be coming to you for massages. According to AMTA research, through 2012, massage therapists are likely to see a 20-35 percent rise in job opportunities. Some 47 million Americans got massages between August 2004 and July 2005, with 34 percent of adults receiving a massage in the previous five years. With only 17 percent of men in that previous year having been massaged, more than 8 of 10 men haven't experienced massage in 365 days. That's a huge opportunity for them and you. Two of three adults haven't been massaged. Virtually everyone wants what you offer. Ask clients to share their benefits with friends. Seventy three percent of people polled who get massage would recommend it to others. Talk to health professionals, too. Seventy percent of therapists receive two referrals monthly from healthcare pros. Talk to these medical doctors and chiropractors.
The 5th S: Success Thinking
Success is a function of our attitude. As positive thinking guru Norman Vincent Peale said, "change your thoughts and you change your world." You ate 20,000 meals at your parents' dining room table while you were growing up under their roof. And money was a major topic of conversation at that table. You learned many limited ideas there, as if they were Reality with a capital "R." They weren't. They were just your parents' opinions with a lower case "o." Here are some common ones:
There are three other big opinions. The first is so universal that I've seen it in students from all over the world:
So I ask, who's left? Known enemies? That's why, at different points in your career, you've unconsciously turned bosses, clients or customers into known enemies. But don't despair. I have a technique to transform limiting beliefs. First, I want to show you how to receive, because parental training about receiving money has confused the act of receiving itself. It's important, as therapists — masters all at giving — that you learn how to receive. You voluntarily massage politicians, marathoners and Olympians. Now it's time to master receiving.
If it's difficult receiving appreciation, it's difficult receiving money. Your net worth is tied to your self-worth. Enhance the latter and you can increase the former. To prosper, it's essential that you master receiving money. This technique starts by acknowledging someone for a minute. t can look something like the following:
And so on. After a minute, have them acknowledge you. This can look something along the lines of the following:
If they acknowledges your dress, please don't say, "This old thing." Or, "got it at Marshalls for 60% off." You do this every day. You'll be amazed at how powerful this technique is for overcoming this kind of deflecting of appreciation. Two minutes daily will increase your self-esteem and teach you how to receive appreciation. You may want peace of mind more than a piece of Berkshire Hathaway stock, but you can have both. You're more effective when not worrying about how to pay this month's mortgage. The Italians say, "the money you refuse will never do you any good." A Yiddish proverb goes, "with money in your pocket, you are handsome, you are wise, and you sing well, too."
Confidence and competence creates success. I can't teach you competence with massage techniques but I can teach you confidence. When confidence is overwhelming, others want to be around you, they want what you have, and they will pay you for it. Babies emanate positive energy. That's one reason you love their presence. Material success — in the Olympics, business or massage — depends on your inner success. I've seen many talented massage therapists quit doing body work because they couldn't support themselves. That's a real loss for the world and for themselves. I don't want that to happen to you.
To master the inner life, transform negative thinking in your conscious and subconscious minds. It's essential to believe in yourself and overcome fears of failure. Athletes succeed on playing fields because they master the mental field. This technique creates powerful transformation. Think the thought: "I can prosper and succeed as a massage therapist." Then record the first negative thought that disagrees with it. Let's say that it's, "Massage therapists don't make much money." We're not focusing on the negative here, we're releasing it. These thoughts live in the subconscious part of the mind and help attract that corresponding reality to you, as the Law of Attraction points out.
"A" invokes a reality that you desire to be your reality. "B" releases an obstacle that prevents the thought from becoming reality. The next step transforms the limited obstacle with a new affirmation geared specifically to present a larger reality to the smaller part of your mind that entertained the limited thought in the first place. Here's a good one, "I'm so magnetic to clients that my schedule is always full." It's difficult to prosper as a massage therapist when you don't think that you can, don't deserve to, aren't smart enough to or aren't talented or experienced enough to. Why should people flock to you if you don't think they should? When you're clear that you deserve to prosper, think that you can, and are smart, talented and skilled enough to, your chances rise significantly.
I call this ABC affirmation technique, the ABCs of Transformation because, in three steps, it introduces success, eliminates failure in your thinking, and re-introduces success to parts of the mind that entertained failure. We just did one repetition; do a few more for 10 minutes daily. It's an inner prosperity aerobics workout.
Click here for more information about Cary Bayer.
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