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Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
May, 2012, Vol. 12, Issue 05
Establishing Your Own Success Squad
By Jenn Sommermann, LCMT
In 1996, Hillary Rodham Clinton wrote It Takes a Village, discussing the impact individuals and groups outside the family have on a child's well-being. The country reveled in the concept and the catch phrase immediately became common vernacular.Long gone are the days of stay-at-home moms where undivided attention to homework and play helped to shape a child's future. The nuclear family spends less time together, leaving day-care providers, athletic coaches and teachers to pick up some of the responsibility of raising a child. Grandparents, neighbors and friends often round out the village circle. It is the way of the world. In fact, pressed to describe my own upbringing, I would list at least 20 individuals who had a hand in my nurturing and development. I am grateful to all of them for shaping me into the woman I am today. This "village" concept is so widely accepted that it has transcended familial boundaries and now applies to many areas, including the business model.
If you speak to any successful business person, I am sure each one can share a story of someone who helped them along the way. No one succeeds alone. Sure, there are solo entrepreneurs but there had to be a "helping hand" or "leg up" during the initial phase or when things got difficult. I recall my own early days in business. Armed with everything I learned in practice management classes in massage school, I found I was still clueless. I made a ton of mistakes and often ponder how much faster my success would have been if they hadn't been made. About a year into my private practice, I was fortunate enough to meet a very special person who shaped my future. Andy became my mentor and rather than make mistakes, I learned from his. I followed in his shoes and path for ten years and to him I credit a large part of my success.
In addition to someone like Andy, there is a lot of help at your disposal. A wise person said, "Being smart is not having all the answers, it is knowing where to find them." The trick is to know where to look and whom to ask. At this point, I will mention the term "dream stealer." I don't mean the kind of person who steals your idea and runs with it. I mean someone who paints themselves as a devil's advocate and often has your best interest at heart; someone who maybe suggested you wouldn't be happy as a massage therapist or is currently second guessing your employment choices. They are often our family, friends and loved ones and while I don't want you to shut them out, I would suggest that you refrain from putting them into your Success Squad.
The Success Squad is analogous to Hillary Rodham Clinton's village but in the business sense. The Squad can encompass a couple of people or can be as large as a football team. There are no rules about who is in the Squad. The Squad consists of all the resources you rely on to help make business decisions. It can be websites, people, groups, higher powers, books, recordings, paid personnel, family, friends and heck, even your dog, Spot. Everyone in your Squad must be your biggest fan. Everyone in your Squad must truly want you to succeed. Everyone in your Squad must celebrate you, enliven you, cheer for you and propel you toward your highest business goal. If not, please consider not including them in the Squad.
Up until the day he died, my dad was my "dream stealer." I could talk to him about almost anything ... sports, food, politics, gardening, relationships. But when it came to business matters, he was old school. He was the type of man who worked at the same company for 40 years, retired with the gold watch and couldn't understand why I was "wasting" my college degree. It took me years of trying before I finally realized I couldn't share my business goals and dreams with Daddy. My Mother, on the other hand, is my personal cheerleader and would jump off a building with pom-poms if I asked her. She will always be part of my Success Squad and I still consult her on many of my business decisions. Consider who currently supports you in your life and if they are not your cheerleader, leave them off this particular list.
So who can you add to your Success Squad and how do you go about finding them? Ideally, you are looking for resources that inspire you and celebrate you, but also have some business sense and common sense. They don't have to necessarily be in the massage industry but knowledge of the service and/or healthcare industry is a plus. Here is a quick list of resources to help you get started:
This list is just a small sample of the resources that are at your disposal. Start with your immediate circle and ask for references or mentors. Start with those you know and trust and then go to who they know. Keep expanding the circle until you find the resources that can help. Chances are there are recommendations waiting for you, if you open yourself up and ask for help.
Most folks with entrepreneurial spirit like the idea of flying solo. We wish business success could come from us alone. It is our nature, but it is also foolish. It is the wise business person who recognizes resources, asks for help and accepts it. There is no excuse for not being successful, especially when there is so much help at your disposal. So pick up the phone, text a friend, write an e-mail or open your window and shout to your neighbor; start creating your Success Squad this very minute.
Click here for previous articles by Jenn Sommermann, LCMT.
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