Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
May, 2012, Vol. 12, Issue 05
Establishing Your Own Success Squad
By Jenn Sommermann, LCMT
In 1996, Hillary Rodham Clinton wrote It Takes a Village, discussing the impact individuals and groups outside the family have on a child's well-being. The country reveled in the concept and the catch phrase immediately became common vernacular.Long gone are the days of stay-at-home moms where undivided attention to homework and play helped to shape a child's future. The nuclear family spends less time together, leaving day-care providers, athletic coaches and teachers to pick up some of the responsibility of raising a child. Grandparents, neighbors and friends often round out the village circle. It is the way of the world. In fact, pressed to describe my own upbringing, I would list at least 20 individuals who had a hand in my nurturing and development. I am grateful to all of them for shaping me into the woman I am today. This "village" concept is so widely accepted that it has transcended familial boundaries and now applies to many areas, including the business model.
If you speak to any successful business person, I am sure each one can share a story of someone who helped them along the way. No one succeeds alone. Sure, there are solo entrepreneurs but there had to be a "helping hand" or "leg up" during the initial phase or when things got difficult. I recall my own early days in business. Armed with everything I learned in practice management classes in massage school, I found I was still clueless. I made a ton of mistakes and often ponder how much faster my success would have been if they hadn't been made. About a year into my private practice, I was fortunate enough to meet a very special person who shaped my future. Andy became my mentor and rather than make mistakes, I learned from his. I followed in his shoes and path for ten years and to him I credit a large part of my success.
In addition to someone like Andy, there is a lot of help at your disposal. A wise person said, "Being smart is not having all the answers, it is knowing where to find them." The trick is to know where to look and whom to ask. At this point, I will mention the term "dream stealer." I don't mean the kind of person who steals your idea and runs with it. I mean someone who paints themselves as a devil's advocate and often has your best interest at heart; someone who maybe suggested you wouldn't be happy as a massage therapist or is currently second guessing your employment choices. They are often our family, friends and loved ones and while I don't want you to shut them out, I would suggest that you refrain from putting them into your Success Squad.
The Success Squad is analogous to Hillary Rodham Clinton's village but in the business sense. The Squad can encompass a couple of people or can be as large as a football team. There are no rules about who is in the Squad. The Squad consists of all the resources you rely on to help make business decisions. It can be websites, people, groups, higher powers, books, recordings, paid personnel, family, friends and heck, even your dog, Spot. Everyone in your Squad must be your biggest fan. Everyone in your Squad must truly want you to succeed. Everyone in your Squad must celebrate you, enliven you, cheer for you and propel you toward your highest business goal. If not, please consider not including them in the Squad.
Up until the day he died, my dad was my "dream stealer." I could talk to him about almost anything ... sports, food, politics, gardening, relationships. But when it came to business matters, he was old school. He was the type of man who worked at the same company for 40 years, retired with the gold watch and couldn't understand why I was "wasting" my college degree. It took me years of trying before I finally realized I couldn't share my business goals and dreams with Daddy. My Mother, on the other hand, is my personal cheerleader and would jump off a building with pom-poms if I asked her. She will always be part of my Success Squad and I still consult her on many of my business decisions. Consider who currently supports you in your life and if they are not your cheerleader, leave them off this particular list.
So who can you add to your Success Squad and how do you go about finding them? Ideally, you are looking for resources that inspire you and celebrate you, but also have some business sense and common sense. They don't have to necessarily be in the massage industry but knowledge of the service and/or healthcare industry is a plus. Here is a quick list of resources to help you get started:
This list is just a small sample of the resources that are at your disposal. Start with your immediate circle and ask for references or mentors. Start with those you know and trust and then go to who they know. Keep expanding the circle until you find the resources that can help. Chances are there are recommendations waiting for you, if you open yourself up and ask for help.
Most folks with entrepreneurial spirit like the idea of flying solo. We wish business success could come from us alone. It is our nature, but it is also foolish. It is the wise business person who recognizes resources, asks for help and accepts it. There is no excuse for not being successful, especially when there is so much help at your disposal. So pick up the phone, text a friend, write an e-mail or open your window and shout to your neighbor; start creating your Success Squad this very minute.
Click here for previous articles by Jenn Sommermann, LCMT.
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