resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
May, 2012, Vol. 12, Issue 05
Establishing Your Own Success Squad
By Jenn Sommermann, LCMT
In 1996, Hillary Rodham Clinton wrote It Takes a Village, discussing the impact individuals and groups outside the family have on a child's well-being. The country reveled in the concept and the catch phrase immediately became common vernacular.Long gone are the days of stay-at-home moms where undivided attention to homework and play helped to shape a child's future. The nuclear family spends less time together, leaving day-care providers, athletic coaches and teachers to pick up some of the responsibility of raising a child. Grandparents, neighbors and friends often round out the village circle. It is the way of the world. In fact, pressed to describe my own upbringing, I would list at least 20 individuals who had a hand in my nurturing and development. I am grateful to all of them for shaping me into the woman I am today. This "village" concept is so widely accepted that it has transcended familial boundaries and now applies to many areas, including the business model.
If you speak to any successful business person, I am sure each one can share a story of someone who helped them along the way. No one succeeds alone. Sure, there are solo entrepreneurs but there had to be a "helping hand" or "leg up" during the initial phase or when things got difficult. I recall my own early days in business. Armed with everything I learned in practice management classes in massage school, I found I was still clueless. I made a ton of mistakes and often ponder how much faster my success would have been if they hadn't been made. About a year into my private practice, I was fortunate enough to meet a very special person who shaped my future. Andy became my mentor and rather than make mistakes, I learned from his. I followed in his shoes and path for ten years and to him I credit a large part of my success.
In addition to someone like Andy, there is a lot of help at your disposal. A wise person said, "Being smart is not having all the answers, it is knowing where to find them." The trick is to know where to look and whom to ask. At this point, I will mention the term "dream stealer." I don't mean the kind of person who steals your idea and runs with it. I mean someone who paints themselves as a devil's advocate and often has your best interest at heart; someone who maybe suggested you wouldn't be happy as a massage therapist or is currently second guessing your employment choices. They are often our family, friends and loved ones and while I don't want you to shut them out, I would suggest that you refrain from putting them into your Success Squad.
The Success Squad is analogous to Hillary Rodham Clinton's village but in the business sense. The Squad can encompass a couple of people or can be as large as a football team. There are no rules about who is in the Squad. The Squad consists of all the resources you rely on to help make business decisions. It can be websites, people, groups, higher powers, books, recordings, paid personnel, family, friends and heck, even your dog, Spot. Everyone in your Squad must be your biggest fan. Everyone in your Squad must truly want you to succeed. Everyone in your Squad must celebrate you, enliven you, cheer for you and propel you toward your highest business goal. If not, please consider not including them in the Squad.
Up until the day he died, my dad was my "dream stealer." I could talk to him about almost anything ... sports, food, politics, gardening, relationships. But when it came to business matters, he was old school. He was the type of man who worked at the same company for 40 years, retired with the gold watch and couldn't understand why I was "wasting" my college degree. It took me years of trying before I finally realized I couldn't share my business goals and dreams with Daddy. My Mother, on the other hand, is my personal cheerleader and would jump off a building with pom-poms if I asked her. She will always be part of my Success Squad and I still consult her on many of my business decisions. Consider who currently supports you in your life and if they are not your cheerleader, leave them off this particular list.
So who can you add to your Success Squad and how do you go about finding them? Ideally, you are looking for resources that inspire you and celebrate you, but also have some business sense and common sense. They don't have to necessarily be in the massage industry but knowledge of the service and/or healthcare industry is a plus. Here is a quick list of resources to help you get started:
This list is just a small sample of the resources that are at your disposal. Start with your immediate circle and ask for references or mentors. Start with those you know and trust and then go to who they know. Keep expanding the circle until you find the resources that can help. Chances are there are recommendations waiting for you, if you open yourself up and ask for help.
Most folks with entrepreneurial spirit like the idea of flying solo. We wish business success could come from us alone. It is our nature, but it is also foolish. It is the wise business person who recognizes resources, asks for help and accepts it. There is no excuse for not being successful, especially when there is so much help at your disposal. So pick up the phone, text a friend, write an e-mail or open your window and shout to your neighbor; start creating your Success Squad this very minute.
Click here for previous articles by Jenn Sommermann, LCMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.