Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
April, 2012, Vol. 12, Issue 04
Thai Massage Reduces Pain
By Massage Therapy Foundation Contributor
Have your clients reported having pain between their shoulder blades? Have your clients ever asked about the effects associated with Thai massage? Do you provide Thai massage as a modality in your practice? If you answered yes to any of these questions, we at the Massage Therapy Foundation (MTF) are reporting on a new study that may be of interest to you.The study we're reporting provides evidence that Thai massage reduces pain, muscle tension, and anxiety in patients who had myofascial trigger points in the scapular region.
This study from Thailand investigates the effects of traditional Thai massage on scapulocostal syndrome (SCS), a musculoskeletal pain syndrome in the posterior shoulder area. Buttagat and colleagues compared the effectiveness of Thai massage to physical therapy treatments using ultrasound and heat packs in treating pain localized to the medial superior border of the scapula. Previous studies by the same research team showed that traditional Thai massage promotes relaxation and reduces stress in patients with back pain associated with trigger points.
In this pilot study, the authors recruited patients aged 18-50 years old who had "spontaneous scapular pain which had lasted longer than 12 weeks, and had at least one trigger point in the scapular region." An independent assessor, who was blind to which treatment the patient would receive and had no knowledge or effect on the outcome of the study, examined each patient for associated myofascial trigger points in the serratus posterior superior, rhomboid and levator scapula muscles on the affected side. Trigger points were defined as "the presence of tender points within palpable taut bands of muscle in areas that the patient identified as painful." A total of 20 patients were included in the study because they lacked any other known cause of their pain, nor had any contraindication for Thai massage — e.g. fracture or contagious skin disease.
The 20 participants were randomly assigned into two groups of 10 – a traditional Thai massage group (TTM) or the PT modalities group (PT). The TTM patients "received a 30-min session of TTM for nine sessions over a period of three weeks around the scapula region while lying on their side [in a position of] transverse adduction of their arm, plus protraction of the scapula." The same certified Thai massage therapist performed all nine treatments for each of the ten participants. The PT patients "received a 30-minute session of a hot pack and ultrasound therapy [for 10 min] for nine sessions over a period of three weeks in the same environment as the TTM group."
One common critique of any study investigating pain, especially those involving bodywork therapy, is that pain is inherently subjective. Buttagat and colleagues considered this objection and collected data using five different physiological and psychological outcome measures to assess the participants' experience of pain. Pain and tension were assessed using a horizontal visual analogue scale (VAS). The scale ranged from 0 to 10, with 0 indicating no pain or muscle tension, and 10 indicating the most pain or muscle tension ever experienced. The patients marked the line indicating their levels of pain intensity and muscle tension. Pressure pain threshold (PPT) was assessed using a pressure algometry technique involving participants giving a verbal signal when they began to feel pain or any discomfort (at which point the compression was stopped). State Anxiety Inventory (STAI), Thai version, was measured using a 20 item inventory of how the participant felt at the moment. Characteristic items included "I feel calm" and "I am regretful," and were answered in scale of severity (not at all, a little, somewhat, etc.). Patient satisfaction was determined through a questionnaire consisting of a 5-point scale (not satisfied at all, not satisfied, satisfied, very satisfied, and most satisfied).
All outcome measures were compared at three points – after the first treatment session (immediate effects on day one), one day after the last treatment session (short-term effects at three weeks), and two weeks after the last treatment session (long-term effects at five weeks). Patients were similar at baseline; the TTM group reported pain intensity of 5.2 and muscle tension of 5.5; slightly more compared to the PT group's pain of 4.4 and tension of 4.5.
The pain intensity, muscle tension, and state anxiety all showed significant improvements with treatment among patients in both groups at all time points. However, there was no change in PPT for the PT group. When comparing each outcome measure individually, the researchers found a significant improvement in the TTM group compared to the PT group, except for the STAI (immediate and long term effect). Just as important, patients were much more satisfied with the TTM therapy – all TTM patients indicated they were "most satisfied" or "very satisfied," compared to the majority of PT patients who reported that they were only "satisfied."
The PPT for the PT modalities group did not change at any point: there was no immediate response, nor was there response after nine sessions. For TTM, however, the pressure needed to elicit pain doubled after nine sessions. Compared to baseline, this was a highly significant change that was also significantly more than the PPT of the PT group at three weeks and at five weeks. Objectively, TTM reduced the pressure sensitivity of these chronically painful areas in only nine half-hour sessions.
While the study size was small, involving only ten people per group, it is highly likely that the effects shown here will be duplicated. Often, a large sample size is necessary to reveal small differences between groups. The differences between TTM and PT modalities were highly significant even with only the twenty participants. The major limitation of this design was that it is impossible to blind the therapists and the patients to the treatments, as is the case in the majority of massage studies. The authors concede that further study should include a "resting condition" or relaxation group where the patients would simply lie on their side for nine sessions of 30-minutes.
Buttagat and colleagues write, "We may therefore conclude that the treatment by TTM among patients with SCS was superior to the PT." However, the two PT modalities used here – heat pack and ultrasound for ten minutes – would likely not be the only treatments that these patients would receive in out-patient physical therapy practice.
If you use Thai massage, you can refer to resources such as this article to support Thai massage as an evidence-based practice. If you want to use Thai massage in your practice, the specific treatment protocols used in this study are included in the research article. However, these protocols are part of traditional Thai massage, which requires knowledge, skill and training for best results to result from this modality. Pursuing continuing education in Thai massage could be worthwhile in order to offer added pain relief benefits to your clients.
Source: Buttagat V, Eungpinichpong W, Chatchawan U, Arayawichanon P. Therapeutic effects of traditional Thai massage on pain, muscle tension and anxiety in patients with scapulocostal syndrome: a randomized single-blinded pilot study. J Bodyw Mov Ther. 2012;16:1:57-63.
For more information about the Massage Therapy Foundation, visit www.massagetherapyfoundation.org.
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