Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
April, 2012, Vol. 12, Issue 04
The Importance of Remembering Gentleness
By Tracy Walton, LMT, MS
I focus my hands-on work with people with cancer or cancer histories. My massage therapy practice is small but earnest, edged out a bit by other professional activities, but nevertheless a vital part of my professional and personal life.I spend part of Tuesdays in my massage therapy office. Tuesdays are sacred. Some have suggested I give up my practice. But no, I say, these clients need the work. Couldn't they go to someone I've trained? Of course, yes. They do, sometimes. But I recognize, too, that I need to do the work. I need to offer up my hands to them. It is a calling as much as it is a vocation.
My clients come battle-scarred. They have endured countless needle sticks, scalpels and markings. Beams of radiation have crossed their tissues, from front to back. They have swallowed strong medication, counted days until the end of treatment and endured unimaginable side effects. They have survived endless tests, re-tests and long waits. They teach me about grace during uncertainty, and trust amidst the mystery. These clients lead me by example. In offering them skilled touch, I am reminded of the body's vulnerability and strength, all at once.
Twenty-two years ago, I completed my massage training with Ben Benjamin and his staff at the Muscular Therapy Institute. I remember one particularly important moment, close to graduation, when I was learning one-on-one from Ben. He brought me back to the first strokes I'd ever learned. I practiced them, over and over. He said to me, "It's more important to learn to work gently, than deeply." His words still ring true, today. They ring true because working gently is working deeply. Our kind hands touch people on the surface, in the muscles, but they also touch deeply.
This truth overtakes me each time I supervise an oncology massage clinic. Watching a roomful of massage therapists work, I see deep engagement in every exchange. Therapists train for four days, earnestly preparing for this clinic of client volunteers with cancer and cancer histories. It's a massive amount of work, plenty of paperwork and information, and not a little bit stressful. But once everyone is interviewed and settled in and the hands-on work begins, a great peace settles over the clinic classroom. I look around and take it in. I can tell that, for each therapist, for that hour, the person on the table is their whole world. Nothing matters more than this person.
That kind of focus is a rare thing, and our clients notice it. One client left me a voicemail message from the parking lot, right after bidding us goodbye. As is sometimes the case, she had been interviewed and massaged by two therapists working in tandem. She spoke of a heart filled with gratitude. Of her two therapists, she said, "they touched a chord in me that nobody was able to touch." That kind of experience of massage cannot be forced, it can only be welcomed when it occurs. It can be invited in by a therapist's gentle work, which, according to the client whose chord was touched, is deep work. It is called forth by our full attention, and our hands of kindness.
At times, such kindness elicits a flood of feeling. I recall one client who would weep every time a member of her health care team was kind to her. It was not that she wasn't used to it — she had many moments with compassionate health care professionals. But each caring gesture or kind word reminded her of how badly she needed it, and how alone she felt. Another client had a hard time scheduling massage because it involved stopping long enough to feel something, when it was easier to just keep going, getting through the months of cancer treatment. She told me she couldn't stand the kindness of skilled massage, she just wanted to press on and get through. We honor and respect these needs, as well as all others.
It's a bit circular, but I suppose even our resistance to kindness deserves kindness. People with cancer are not the only ones to appreciate gentle depth of work. I've worked with robust clients and strong muscles, I've followed muscle tension around after athletic injuries, and I've noticed how all of us seem to appreciate hands of kindness. Many times, I have circled back to Ben's words, and always, they have sent me forward again, into territory that is achingly real, ripe with connection, and deeply satisfying.
Click here for more information about Tracy Walton, LMT, MS.
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