Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
April, 2012, Vol. 12, Issue 04
Legislative Changes in Several States
Bills In Tennessee, Iowa And Florida Have The Profession Taking Action.
By Kathryn Feather, Senior Associate Editor
A series of bills across the nation have put the spotlight on massage therapy and the profession is making its voice heard.Massage therapists in Tennessee, Iowa and Florida are getting involved in the legislative process. As of press time, here are the updates to the legislative battles happening in each of these states.
The Tennessee bills currently before the state legislature that previously sought to move the classification of massage therapy from the Department of Health Related Boards and place it under the Department of Commerce and Insurance, have now been amended to remove all references to the massage therapy profession. According to AMTA-TN Chapter President, Maj-Lis Nash, after being inundated with e-mails and phone calls, the Governor's office told her, "it was never the intention of the office of the Governor to imply that massage was not health related, and that the bill would be amended to completely remove the sections pertaining to massage therapy. Our massage board will remain under the Health Related Boards."
A statement released by the national office of the AMTA stated: "AMTA and the AMTA-TN Chapter would like to thank Governor Haslam for his willingness to work with massage therapy stakeholders to ensure an outcome that benefits everyone involved. We applaud the Governor for his commitment to massage therapy as a health-related profession and to protect both the public and our profession."
Iowa House File 2342 has generated quite a bit of discussion regarding education requirements and how those requirements effect portability. In its current form, the bill states that: "In order to be licensed under current law, a massage therapist must complete a massage education curriculum at a school approved by the board of massage therapy requiring at least 600 hours of supervised academic instruction. This bill eliminates the 600-hour requirement and substitutes specific educational requirements and requires approval of massage therapy schools by the board of massage therapy."
The bill is sponsored by Representative Matt Windschitl and at this point the language doesn't make it clear why the change in educational requirements and what this change seeks to accomplish. It doesn't spell out what those new specific requirements will be and without a benchmark, how does a school obtain "approval by the board?" Without a specific hour requirement, would it be possible for anyone who can learn to take a national certification exam to obtain a license without having many hours actually performing massage therapy? These and other questions have been swirling around social media and massage therapy blog sites. Massage Today will continue to follow this legislation and provide updates as it progresses.
Keith Eric Grant, a board member of the California Massage Therapy Council said he "doubts that the original intent of the bill was to eliminate the educational requirements. On the other hand, legislators often don't realize how sensitive such issues are within the massage community. There's been too many instances of massage bills being pushed that didn't have prior consensus. There is certainly naivete, at best, in considering pushing for legislation without getting all massage stakeholders aware and onboard."
The bill was submitted to the commerce committee for a reading where it currently sits. To read the bill in its current form and to track its progress, visit http://coolice.legis.state.ia.us/Cool-ICE/default.asp?Category=billinfo&Service=Billbook&frame=1&GA=84&hbill=HF2342. To find our who your state representative is and contact them to share your thoughts on this bill, visit https://www.legis.iowa.gov/Legislators/house.aspx.
Massage therapists and acupuncturists have been drawn into the battle over Florida's personal injury protection (PIP) insurance fraud problems. PIP fraud costs Florida drivers hundreds of millions of dollars annually and Gov. Rick Scott has made reforming this problem one of his top priorities. The Florida House passed the bill (HB119) on Friday, March 2, 2012, and it was under debate in the state Senate as this issue goes to press. Senate Bill 1860, in its current form, puts no time limit on treatment but eliminates massage therapy and acupuncture, now covered under PIP, after an accident.
Massage Today columnist and massage therapy insurance expert, Vivian Madison Mahoney believes "excluding massage therapy is not only discrimination, but will not solve the fraud, accident staging and money making schemes caused by organized criminals." Mahoney believes this bill further limits the health care options for Florida residents without really addressing the loop holes used by those engaging in fraudulent insurance practices. To view the bill as it was debated, visit www.flsenate.gov/Session/Bill/2012/1860/BillText/c2/HTML.
As this issue goes to press, SB1860 is scheduled for a vote on Friday, March 9, 2012. Visit www.massagetoday.com for the latest on this legislation and how it will impact Florida massage therapists.
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