Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
March, 2012, Vol. 12, Issue 03
Laughter: It Just Might Be the Best Medicine for You
By Sharon Puszko, PhD, LMT
We have all heard this saying before, and I am sure we have all experienced the "pick-me-up" a good chuckle provides when we are feeling down. However, did this adage become common simply due to parents trying to calm their children when sick or angry? Or, is there a more primal, subconscious reason that we associate laughter with feeling better? It was not until recently, when I ran into an acquaintance of mine who has always had a rather serious disposition, that I started thinking more deeply about laughter.
I am sure we all know someone like him, the kind of person of whom we say to ourselves, "He/she needs to laugh more." Therefore, I started to wonder what research, if any, has been done on laughter, and what can we learn from it. After all, when was the last time you read or saw a press release about the latest findings from a NSF or NIH sponsored grant on the benefits of laughing? Probably never, since most people are more interested in research pertaining to cancer, tobacco or AIDS, then on laughter.
As it turns out, the science of laughter is still in its infancy, however what we have recently learned about it is fascinating. In fact, just ten years ago, I would not have had much to say other than the following: We know laughter is an evolutionary vocalization passed down from our primate relatives in order to aid in social communication, and it also seems to be contagious. While we have proven the former to be true by studying the behavior and vocalizations of our primate relatives, thanks to modern science we have also proven the latter to be true. In 2006, researchers at University College London conducted a study to determine why observing laughter usually causes someone to laugh in return.
Using MRI images of the brain, they were able to prove the existence of auditory "mirror" neurons; neurons that cause our body to produce a reaction to something we hear. Just as we have visual "mirror" neurons that activate when we see certain things (when we watch traumatic events, our brain responds as if we are experiencing that event ourselves), our auditory mirror neurons trigger our facial muscles to smile in response to hearing laughter. In fact, the more laughter we hear the more signals our neurons fire, causing us to smile and laugh in return. So whomever first coined the phrase, "Laugh, and the world laughs with you," turned out to be absolutely correct!
What about the theory that laughter is the best medicine? While I cannot assure you that laughter can cure all ills, I can say that it does indeed make you feel better. This past fall, a new study was published addressing this very issue. A group of European scientists studied the pain threshold of people before, during and after watching funny programs, such as a stand-up comedian show and episodes of "The Simpsons" and "Friends." The results revealed that people who laughed during these programs (not just listened to them, but actually laughed) had a much higher tolerance for pain after laughing than before, because laughter triggered the release of endorphins. Endorphins are chemicals which protect us from stress and make us feel good; as you well know, the biological reason massage feels so good is because it, too, releases endorphins. Therefore, while laughter may not be the best medicine, it really does make you feel better. Since it is also contagious and innate in primates, I can understand why laughter is considered one of the most primal methods of social bonding.
Now that we have proven that those serious people would indeed feel better if they laughed more, how can we, as massage therapists, incorporate more laughter into our days? I think the answer to that question will vary according to our own personal preferences. Some of us would rather reserve humor, jokes and irony for our personal lives only, and others will feel more comfortable incorporating laughter into both our professional and personal lives. Robert Provine authored a book on the science of laughter and in it suggests creating a "library" of humor. Start a collection of your favorite funny materials (books, comics, magazine, movies, TV shows, toys, etc), and make them easily accessible in your home or workplace. If you train yourself to reach for them when you start to feel angry or sad, you will notice those negative feelings diminish faster. This "library" is also a great conversation starter for parties and social gatherings, since everyone likes to laugh! Making some of these materials available to clients might help some of them relax more quickly before a session and feel more comfortable. If you choose to share this library with others, just make sure you have materials that represent a variety of humor, since we all find different things funny.
Fortunately, there is a plethora of information available on the internet and in magazines on how to incorporate laughter into your life; I have started listening to funny books and programs on CD while driving, and I can tell you that getting stuck in traffic no longer bothers me the way it used to! In closing, I’d like to remind the reader that just like massage, laughter does not require anything other than your own body in order to make yourself and someone else feel good, so try to do it as often as you can!
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
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