Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
February 15, 2012
Change in Obscure Tenn. Law Targets Profession
By Editorial Staff
BREAKING NEWS UPDATE: The Tennessee bill currently before the state legislature that previously sought to move the classification of massage therapy from the Department of Health Related Boards and place it under the Department of Commerce and Insurance, has now been amended to remove all references to the massage therapy profession. According to AMTA-TN Chapter President, Maj-Lis Nash, after being inundated with e-mails and phone calls, the Governor's office told her, "it was never the intention of the office of the Governor to imply that massage was not health related, and that the bill would be amended to completely remove the sections pertaining to massage therapy. Our massage board will remain under the Health Related Boards."
A statement released by the national office of the AMTA stated: "AMTA and the AMTA-TN Chapter would like to thank Governor Haslam for his willingness to work with massage therapy stakeholders to ensure an outcome that benefits everyone involved. We applaud the Governor for his commitment to massage therapy as a health-related profession and to protect both the public and our profession."
The state of Tennessee now has a bill before its state legislature that will have a significant impact on the massage therapy profession and its standing with consumers.
The current bills before the Tennessee General Assembly (HB2387/SB2249) would change the current law which classifies massage therapy under the Department of Health Related Boards and move massage therapy under the jurisdiction of the Department of Commerce and Insurance. The change is difficult to detect if looking to find this information on the General Assembly web site. Even the language in the bill refers readers back to other state codes to hunt for the change.
They key change appears in Sections 11 and 12 of the bill where it states, "Tennessee Code Annotated, Title 63, Chapter 18 is transferred in its entirety to Title 62, Chapter 45." The change is buried beneath other changes and even the summary makes the bill sound harmless. "As introduced, decreases the size of the board of directors for the Duck River Development Agency from 17 to 12; authorizes the commissioner of environment and conservation to appoint an executive to carry out the purposes of the Tennessee Heritage Conservation Trust Fund Act of 2005; revises other various provisions governing certain state agencies, committees, boards and commissions..."
Kris Bour, a massage therapist and instructor for Anthem Education Group in Nashville believes massage therapists, "need to be regulated by the board of health because we are a health care provider. This devalues us and everything we as a profession strive for. Moving us will make it impossible for us to ever bill for insurance and could have an impact on massage therapists working in hospitals. It may also make us a taxable service, putting massage that much further out of the public's reach and could have a higher attrition rate for therapists who just don't want to deal with getting nickeled and dimed to death anymore."
Laura Allen, who posted this and other important legislative information on the Massage Today Women in Business Blog, believes therapists must communicate their opposition to this bill with their legislators. "What this does is basically reclassify massage therapy from being a health profession to a ‘trade.' Insurance companies don't pay tradespeople; they pay health care professionals. I cannot urge you enough to pay attention to this, no matter where you are. When something detrimental like this happens, it just paves the way for other states to follow the leader."
At this time, no amendments have been added and the AMTA Tennessee Chapter has posted a sample letter that massage therapists can send to their elected representatives to ask that sections 11 and 12 be removed from this bill. At this time, it's unclear how massage therapy was included in this bill. To find your Tennessee legislator or read the bill summary and text, visit www.capitol.tn.gov/.
Editor's Note: There are additional legislative actions being taken in Iowa and Florida that will impact the massage therapy profession. Look for additional coverage of this legislation in the next issue of Massage Today.
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