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Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
January, 2012, Vol. 12, Issue 01
Rubefacient Essential Oils for Pain Relief
By Shellie Enteen, RA, BA, LMBT
According to Mosby's Medical Dictionary, the word 'rubefacient' derives from two Latin words: ruber, red, facere, to make, and it is defined as:
This redness is caused by dilation of capillaries and increased blood circulation; a property that is useful for many client issues where pain or stiffness is present. An abstract published in Medline in 1982 reports the effects of a rubefacient commonly used by massage therapists and containing essential oils of cassia and clove called Tiger Balm. They tested application on rabbit skin to discover the effect of long term use and found that, "Tiger Balm Red (which contained 5% cassia oil plus 5% clove oil) caused irritation consisting of erythema, eschar formation and some oedema, to which a degree of tolerance developed. This irritation resulted in hyperkeratosis and sometimes inflammatory changes but no major damage to the skin. Tiger Balm White (no cassia oil and 2% clove oil) was better tolerated and produced less irritation and histological change than either Tiger Balm Red or a mixture of commercial waxes similar in composition to the wax base for Tiger Balm Red. None of the treatments produced any signs of systemic toxicity."
From this study, we learn two important things: rubefacients are well tolerated and don't cause permanent damage, and cassia oil is much more irritating than clove. Trained aromatherapists know this and also how important it is to dilute the rubefacient essential oils by putting them into carrier oil (such as almond, sesame, or my favorite, fractionated coconut) before use on the skin. And cassia (cinnamomum cassia) is listed in Sylla Sheppard Hanger's Aromatherapy Practitioner Manual, Vol. I as being a "DERMAL IRRITANT, avoid use on sensitive or damaged skin; use very highly diluted if at all."
There are many other essential oils that deliver the rubefacient property and which are more commonly used in massage application. They increase circulation in the skin and muscle tissue, creating relief from pain through an anti-inflammatory effect as well as helping to clear the tissue of byproducts of prior inflammation. They provide a comforting feeling of warmth as they accelerate metabolism in the area. Rubefacient essential oils are used to treat conditions such as rheumatoid and osteoarthritis, back pain, bunion, bursitis (application to area without massage or manipulation), muscle cramps, sciatica, strain and sprain. Frequently, they are paired with essential oils that increase detoxification, such as juniper berry (Juniperus communis), carrot seed (Daucus carota) and lemon* (Citrus limon). This is especially helpful for joint pain and arthritis. They can also be blended with more relaxing anti-inflammatory analgesics like lavender (Lavandula angustifolia, Lavandula spica) or German chamomile (Matricaria recutita) where stress and tension is known to be a major cause of muscle pain.
The commonly used rubefacient essential oils are:
You can read profiles on some of those essences in an article on the stimulating essential oils published in the November 2011 issue of Massage Today. Nutmeg is less commonly used and has a reputation for having psychotropic properties. Studies have shown that this is true for whole nutmeg, while the essential oil is weak in the myristicin and elimicin content that metabolize to produce hallucinogenic effects. It is unlikely that non-oral use of the essential oil of nutmeg (the only safe method for delivering this and most essential oils) would have any such affects at all.
An example of a blend for chronic arthritis might be (in 1 oz of carrier oil):
An example of a blend for neck and/or back pain due to tension (in 1 oz of carrier oil):
Blending tip: Essential oils of higher aroma intensity require fewer drops.
*Expressed lemon essential oil is phototoxic. Avoid exposure to sunlight for 18 hours after use, or use distilled lemon essential oil.
Shellie Enteen resides in Greer, S.C., and can be reached at . Shellie will be teaching a three day aromatherapy CEU workshop at the AMTA South Carolina Chapter Spring Mini-Convention in Charleston, SC, March 16-18th, 2012. More more information, visit www.amta-sc.org. For a brief biography, a printable version of this article and a link to previous articles, visit Shellie's columnist page at www.massagetoday.com/columnists/enteen.
Click here for more information about Shellie Enteen, RA, BA, LMBT.
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