resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
January, 2012, Vol. 12, Issue 01
It's Not All About You
By Jenn Sommermann, LCMT
When meeting someone new, the most frequently asked question is "What do you do for a living?" It happens all the time, everywhere you go. Our occupation defines us on so many levels; it has become the all-time introductory question.In the sea of massage therapists, the answers don't vary much. "I am a massage therapist," or "I am a Reiki practitioner," or "I am a licensed body worker." The answers are basically all the same. And truth to tell, most people aren't inspired by those answers.
Often, when I am at a networking group or working with professionals who are introducing themselves, I hear a diatribe of details about them. Ranging from education, certifications, locations or sales numbers, many people feel these details are what can make or break a sale. Nothing is further from the truth. A potential client wants to learn what you can do for them. They want you to be interested in talking about them and their issues, not you and your practice. The acronym WIIFM stands for "What's In It For Me?" and should be the mantra of all introductions.
Imagine you have a toothache and go to the dentist. The dentist welcomes you, sits you in the chair, straps the bib on and starts to sell you of her certifications, licenses and latest procedures. Only after she finishes talking about herself does she address your tooth. Sounds crazy? Yet, that's what most massage therapists do when they meet a potential client.
Don't despair. You were probably trained to introduce yourself this way. You may have been encouraged in school to develop a sound bite or elevator speech for meeting new people. I have personally taught my undergraduate students to prepare a speech for meeting new people. This comes from being new in the field and needing to gain confidence and establish your credibility. Even if you came to massage therapy from another profession, you were green when you graduated and needed to practice introductions by listing your experience, modalities and schooling. However, now that you are a graduate and attempting to build a thriving practice, change it up. Your credibility will be established from the questions you ask, not from your verbal resume.
People love talking about themselves. Even more, people like talking about their problems. As massage therapists, I am sure you know way too much about complete stranger's frozen shoulders, arthritis and low back pain. Call it an occupational hazard; it comes with the territory. But if you meet someone who may be a potential client, try this. Introduce yourself, state what you do and start asking questions. Get them talking. Find out about them and from that, glean how and if massage therapy can help. If you can answer WIIFM, you are on the right track. Save explaining why you're the right massage therapist for the job until you've really identified their specific wants or needs. If they have questions about your background or expertise, they'll ask. Keep the focus on the person you are speaking with and you'll increase the likelihood that if you have the right skills, you'll be the massage therapist they choose.
For many massage therapists, it is hard to meet new people. It is even harder to try to sell yourself and your skills. But if you can forget that is what you are trying to do, have an honest conversation with someone and keep the focus on them, you've got a good chance at gaining a new client. Remember, it's not all about you.
Click here for more information about Jenn Sommermann, LCMT.
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