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Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
January, 2012, Vol. 12, Issue 01
It's Not All About You
By Jenn Sommermann, LCMT
When meeting someone new, the most frequently asked question is "What do you do for a living?" It happens all the time, everywhere you go. Our occupation defines us on so many levels; it has become the all-time introductory question.In the sea of massage therapists, the answers don't vary much. "I am a massage therapist," or "I am a Reiki practitioner," or "I am a licensed body worker." The answers are basically all the same. And truth to tell, most people aren't inspired by those answers.
Often, when I am at a networking group or working with professionals who are introducing themselves, I hear a diatribe of details about them. Ranging from education, certifications, locations or sales numbers, many people feel these details are what can make or break a sale. Nothing is further from the truth. A potential client wants to learn what you can do for them. They want you to be interested in talking about them and their issues, not you and your practice. The acronym WIIFM stands for "What's In It For Me?" and should be the mantra of all introductions.
Imagine you have a toothache and go to the dentist. The dentist welcomes you, sits you in the chair, straps the bib on and starts to sell you of her certifications, licenses and latest procedures. Only after she finishes talking about herself does she address your tooth. Sounds crazy? Yet, that's what most massage therapists do when they meet a potential client.
Don't despair. You were probably trained to introduce yourself this way. You may have been encouraged in school to develop a sound bite or elevator speech for meeting new people. I have personally taught my undergraduate students to prepare a speech for meeting new people. This comes from being new in the field and needing to gain confidence and establish your credibility. Even if you came to massage therapy from another profession, you were green when you graduated and needed to practice introductions by listing your experience, modalities and schooling. However, now that you are a graduate and attempting to build a thriving practice, change it up. Your credibility will be established from the questions you ask, not from your verbal resume.
People love talking about themselves. Even more, people like talking about their problems. As massage therapists, I am sure you know way too much about complete stranger's frozen shoulders, arthritis and low back pain. Call it an occupational hazard; it comes with the territory. But if you meet someone who may be a potential client, try this. Introduce yourself, state what you do and start asking questions. Get them talking. Find out about them and from that, glean how and if massage therapy can help. If you can answer WIIFM, you are on the right track. Save explaining why you're the right massage therapist for the job until you've really identified their specific wants or needs. If they have questions about your background or expertise, they'll ask. Keep the focus on the person you are speaking with and you'll increase the likelihood that if you have the right skills, you'll be the massage therapist they choose.
For many massage therapists, it is hard to meet new people. It is even harder to try to sell yourself and your skills. But if you can forget that is what you are trying to do, have an honest conversation with someone and keep the focus on them, you've got a good chance at gaining a new client. Remember, it's not all about you.
Click here for previous articles by Jenn Sommermann, LCMT.
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