resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
January, 2012, Vol. 12, Issue 01
It's Not All About You
By Jenn Sommermann, LCMT
When meeting someone new, the most frequently asked question is "What do you do for a living?" It happens all the time, everywhere you go. Our occupation defines us on so many levels; it has become the all-time introductory question.In the sea of massage therapists, the answers don't vary much. "I am a massage therapist," or "I am a Reiki practitioner," or "I am a licensed body worker." The answers are basically all the same. And truth to tell, most people aren't inspired by those answers.
Often, when I am at a networking group or working with professionals who are introducing themselves, I hear a diatribe of details about them. Ranging from education, certifications, locations or sales numbers, many people feel these details are what can make or break a sale. Nothing is further from the truth. A potential client wants to learn what you can do for them. They want you to be interested in talking about them and their issues, not you and your practice. The acronym WIIFM stands for "What's In It For Me?" and should be the mantra of all introductions.
Imagine you have a toothache and go to the dentist. The dentist welcomes you, sits you in the chair, straps the bib on and starts to sell you of her certifications, licenses and latest procedures. Only after she finishes talking about herself does she address your tooth. Sounds crazy? Yet, that's what most massage therapists do when they meet a potential client.
Don't despair. You were probably trained to introduce yourself this way. You may have been encouraged in school to develop a sound bite or elevator speech for meeting new people. I have personally taught my undergraduate students to prepare a speech for meeting new people. This comes from being new in the field and needing to gain confidence and establish your credibility. Even if you came to massage therapy from another profession, you were green when you graduated and needed to practice introductions by listing your experience, modalities and schooling. However, now that you are a graduate and attempting to build a thriving practice, change it up. Your credibility will be established from the questions you ask, not from your verbal resume.
People love talking about themselves. Even more, people like talking about their problems. As massage therapists, I am sure you know way too much about complete stranger's frozen shoulders, arthritis and low back pain. Call it an occupational hazard; it comes with the territory. But if you meet someone who may be a potential client, try this. Introduce yourself, state what you do and start asking questions. Get them talking. Find out about them and from that, glean how and if massage therapy can help. If you can answer WIIFM, you are on the right track. Save explaining why you're the right massage therapist for the job until you've really identified their specific wants or needs. If they have questions about your background or expertise, they'll ask. Keep the focus on the person you are speaking with and you'll increase the likelihood that if you have the right skills, you'll be the massage therapist they choose.
For many massage therapists, it is hard to meet new people. It is even harder to try to sell yourself and your skills. But if you can forget that is what you are trying to do, have an honest conversation with someone and keep the focus on them, you've got a good chance at gaining a new client. Remember, it's not all about you.
Click here for previous articles by Jenn Sommermann, LCMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.