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Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
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Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
January, 2012, Vol. 12, Issue 01
It's Not All About You
By Jenn Sommermann, LCMT
When meeting someone new, the most frequently asked question is "What do you do for a living?" It happens all the time, everywhere you go. Our occupation defines us on so many levels; it has become the all-time introductory question.In the sea of massage therapists, the answers don't vary much. "I am a massage therapist," or "I am a Reiki practitioner," or "I am a licensed body worker." The answers are basically all the same. And truth to tell, most people aren't inspired by those answers.
Often, when I am at a networking group or working with professionals who are introducing themselves, I hear a diatribe of details about them. Ranging from education, certifications, locations or sales numbers, many people feel these details are what can make or break a sale. Nothing is further from the truth. A potential client wants to learn what you can do for them. They want you to be interested in talking about them and their issues, not you and your practice. The acronym WIIFM stands for "What's In It For Me?" and should be the mantra of all introductions.
Imagine you have a toothache and go to the dentist. The dentist welcomes you, sits you in the chair, straps the bib on and starts to sell you of her certifications, licenses and latest procedures. Only after she finishes talking about herself does she address your tooth. Sounds crazy? Yet, that's what most massage therapists do when they meet a potential client.
Don't despair. You were probably trained to introduce yourself this way. You may have been encouraged in school to develop a sound bite or elevator speech for meeting new people. I have personally taught my undergraduate students to prepare a speech for meeting new people. This comes from being new in the field and needing to gain confidence and establish your credibility. Even if you came to massage therapy from another profession, you were green when you graduated and needed to practice introductions by listing your experience, modalities and schooling. However, now that you are a graduate and attempting to build a thriving practice, change it up. Your credibility will be established from the questions you ask, not from your verbal resume.
People love talking about themselves. Even more, people like talking about their problems. As massage therapists, I am sure you know way too much about complete stranger's frozen shoulders, arthritis and low back pain. Call it an occupational hazard; it comes with the territory. But if you meet someone who may be a potential client, try this. Introduce yourself, state what you do and start asking questions. Get them talking. Find out about them and from that, glean how and if massage therapy can help. If you can answer WIIFM, you are on the right track. Save explaining why you're the right massage therapist for the job until you've really identified their specific wants or needs. If they have questions about your background or expertise, they'll ask. Keep the focus on the person you are speaking with and you'll increase the likelihood that if you have the right skills, you'll be the massage therapist they choose.
For many massage therapists, it is hard to meet new people. It is even harder to try to sell yourself and your skills. But if you can forget that is what you are trying to do, have an honest conversation with someone and keep the focus on them, you've got a good chance at gaining a new client. Remember, it's not all about you.
Click here for more information about Jenn Sommermann, LCMT.
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