resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
December, 2011, Vol. 11, Issue 12
CE's: Continuing Education or Corrupt Enterprise
By Elaine Stillerman, LMT
Turn the pages of any massage or bodywork journal, and the list of people (some of them who are not massage therapists) and corporations advertising continuing education classes for massage practitioners is mind boggling.How is a person supposed to make a decision among the countless choices? And more to the point, how can anyone differentiate between a valid educational experience and a business willing to offer just about anything, regardless of factual content, when all of these advertisers have been "approved" by the National Certification Board for Therapeutic Massage and Bodywork?
For years now, I have watched the steady decline in the quality of continuing education courses as the quantity has mushroomed. And I believe the NCBTMB noticed this also because they are interested in changing their approval process, or so I have been advised. So, I wrote them a letter, which also went out to the Florida Board of Massage and was signed by nearly two dozen leading professionals in massage therapy, offering suggestions to improve their approval process and the overall state of continuing education. I have reprinted the letter below:
June 24, 2011
Dear Ms. Sarvello and FBMT Director,
NCBTMB has put forth some promising ideas about reviewing and auditing their Continuing Education (CE) approval process. I am delighted to learn that this necessary review is taking place. In the spirit of your mission statement of being "...an independent, private, nonprofit organization that was founded...to establish a certification program and uphold a national standard of excellence," I would like to offer some suggestions of my own and those of numerous respected professionals, that would guarantee that qualified bodywork professionals are providing this high standard of training.
I have been a licensed massage therapist since 1978, and my CE course was one of the first courses approved by NCBTMB. I have come to many of these suggestions after talking and communicating with dozens of nationally and internationally renowned massage leaders, instructors, authors and massage school owners, and from the feedback of hundreds of students in my classes about the quality of some advanced (credited) courses they have taken, live and non-live. So, I feel I have a good sense of the current status of CE. The picture is not pretty.
Hands-on modalities ideally should be taught in a live classroom setting under the supervision of a qualified instructor. Stricter standards for individuals and organizations must be set. Massage therapy, by its nature, necessitates human touch and human interaction. The best way for a student to learn to feel the delicate flow of craniosacral rhythm is by touching it. The thrill of a baby's movement in its mother's womb can only be experienced with a pregnant woman. The gentle release of a trigger point can only be palpated on live tissue.
But, too many instructors and organizations who are not qualified, or whose information is questionable, are approved as providers each year. The individual seeking NCBTMB provider approval currently has to teach only one course within three years in order to be qualified. Yet, there is no proof required that this course actually took place. The only requirement is promotional material advertising the intended date of the course. In theory, a "teacher" can advertise a class in a specific modality and submit that as proof of proficiency without ever holding the class. Also, NCBTMB currently does not set a minimum attendance. In essence, a class of one student qualifies this instructor. This must change.
I suggest that a minimum of two to three years of full-time experience as a massage practitioner in their field of specialty (after state licensure or certification has been awarded) as the least amount of experience an individual should have before applying for approval. Then, after teaching a minimum of four classes within a year, attendance sheets and anonymous student evaluations (one for each name on the attendance sheet) should be submitted to NCBTMB and FBMT to provide proof of the instructor's or organization's competence in the course and that the proposed curriculum was followed, before approval is awarded.
This way, similar to an internship in many other professions, the instructor gets teaching experience, the course material has time to take shape, and the students have anonymously written their critiques which can provide NCBTMB and FBMT with important feedback. NCBTMB would only have to review a handful of the evaluations to get the information they need for approval or recertification. This is a cost effective way to determine qualification. If the feedback is not supportive of the instructor or course, approval can be denied, suspended until performance improves or revoked entirely.
Some have argued that students often miss out on individualized attention when a live class is especially large. In those instances, teaching assistants should be present to make sure each participant gets some personal attention. I have taught at many schools where a teaching assistant is required if my class exceeds a predetermined number of attendees. This benefits the instructor, the individual student and the class as a whole.
Non-live instruction (home study programs, online courses and webinars and distance learning) must undergo the same strict scrutiny and qualifications as live classrooms. While there are many exciting non-live courses, some arguably more efficient and convenient than a live classroom situation, the same strict guidelines must be established for the instructor and the course content.
To illustrate my point, a national massage franchise showed a home study video to their therapists from an NCBTMB and FBMT approved provider for prenatal massage. The description on the course website states "The protocol can be utilized with all women in all stages of their pregnancy including postpartum massage. This will allow the massage the freedom to capture the entire prenatal and postnatal massage market." Anyone who has studied the anatomy and physiology knows that is a misleading and inappropriate statement. The video was full of misinformation and potentially dangerous techniques, especially on the legs, (as so many of those I have watched), but students got 12 credits and an in-house "certificate" to practice prenatal massage.
Since student feedback is difficult to collect in a non-live situation, a careful review of the instructor and course materials must be made by NCBTMB before approval is awarded. Currently, many non-live courses are taught by unqualified instructors and the material is questionable, even potentially harmful.
This quote comes from an email that was forwarded to me. "You asked me to check into the CE National website. I did not go as far as to order any courses. I checked to see and they are an NCBTMB approved provider and in Florida, too. Her name is XX out of Tampa, Florida. They have 23 courses posted on the NCBTMB website. All of their courses are online and must be completed in one year. You open a PDF to complete the courses. They send your certificates to you online. You do not receive any materials. In lieu of the cheaper cost, they want you to allow them to advertise with a banner on your website and are asking you to review their courses and reply back to them with corrections to their courses, which does not sound very professional. If you look at her courses, they do not have much to do with massage techniques." This provider was approved for 48 CE credits for her courses. How can someone offering a program this questionable receive approval?
Student recertification should be based on a maximum number of live classroom participation hours. Currently, students can buy enough home study programs to satisfy full recertification without ever being in a classroom, massaging a client, asking a question of the instructor or receiving personal instruction. The Florida Board of Massage Therapy now approves half their CE credits in this manner. More than half, as much as three quarters of these recertification credits should be in a live classroom, especially when teaching a massage technique is the course objective.
Too many instructors are offering the same modalities. With thousands of approved individual providers and approved organizations, there is redundancy in what is being offered. Unless the course further enhances knowledge or comes from a different perspective or discipline, we neither need nor benefit from yet another neuromuscular class, as an example, when dozens are already being offered. This undermines the qualified courses and eventually corrupts the information being offered. ("Too many cooks...")
While not limiting new entries into the teaching world, approval must be based on credentials, credibility and experience. The information proffered must be original or innovative and not a copy, clone, derivative, reshaping or retooling of existing courses. I have repeatedly heard of novice massage practitioners who become approved providers after limited training and who appropriate existing texts and intellectual property as the basis of their own trainings. This does not lend itself to the high standards of education the NCBTMB and FBMT are seeking.
Rights to published materials. All published books and materials (articles, journal entries, etc) are protected by copyright laws. In order to sell, or in some instances reprint electronically or use these protected materials, proof of a licensing agreement must be part of your application process. Ignoring this is a tacit endorsement of misappropriated and illegal use of protected information to which you may be held responsible. These licensing agreements detail how the information can be used by the party who purchased those rights.
However, this license which permits resale rarely, if ever, permits the purchaser to create a course and profit from it based upon someone else's published work. In addition to proof of licensing, written permission from the author, creator or originator of the work/technique must be provided. Only those instructors taught by and/or contractually sanctioned by the author/creator should be allowed to teach and use this protected information.
I am not suggesting that schools can't use textbooks for educational purposes. After all, that is exactly what textbooks are for. I am suggesting that an individual or organization should not be permitted to receive CE approval unless there is an agreement in place between the originator/writer and the instructor/organization to create such a program for profit. The onus of proof would fall to the individual or organization who wants to use the work, so there would be no cost to NCBTMB.
Limit non-live CE approval to those qualified to teach or to those concerns that have written permission from the course creator. Massage has become a big business and too many non-professionals are putting together non-live programs and selling their course packages with approved CE credits. Just scan any massage magazine or related internet site and "approved courses" pop up by the dozens. The course content is often questionable and serves no other purpose than to earn a living for someone who is not necessarily qualified to teach these courses.
Just as in the case of copyright regulations, reputable businesses should have contractual agreements with creators of techniques. Once proof of this agreement is demonstrated, CE approval can be awarded. As an example, this letter came from a hot stone therapy expert: "I am appalled at some of the things I have seen regarding stone therapy. I have had therapists call me and want to order stones because they just became certified in stone massage. I ask them where they have learned and their response is, 'online.' Then I ask, 'have you ever had stones in your hands?' Their answer is 'NO.' How can anyone say they are certified when they have never had stones in their hands? Also, I took a stone massage class online to see what they had to offer and was surprised at the number of statements that simply were not accurate. The temperature they suggested was too hot to work with safely, contraindications were either over done or not mentioned, and they didn't use proper equipment."
Organizations should be required to hire CE approved, independent contractors. It is a conflict of interest to allow national massage franchises, massage schools or massage corporations to offer their own in-house courses taught by their own staff, unless that staff member has independent NCBTMB or FBMT approval. There is no quality control in such situations.
As an example, I recently learned of a national massage franchise that offered a hot stone therapy class at one of their Florida locations. The course consisted of students watching a video for about an hour, an exam (10 questions) and a brief demonstration by a senior massage therapist who never studied hot stone therapy. They stood around a massage table and the instructor proceeded to place the stones on the treatment table, not even asking for a student volunteer. None of the students even handled the stones. Yet they all received 16 CE credits for this from NCBTMB and FBMT because this business was approved. This clearly does not meet a "national standard of excellence."
In another example, a leading instructor offered to teach her modality at a massage franchise because the information being provided by this business was incorrect and potentially dangerous. The response was, "I'd rather get sued than spend money on continuing education." This business was approved by NCBTMB.
The vetting process for course content must have stricter guidelines. With the thousands of providers dispensing information and course credit, how can a student know which one to choose? They often take the least expensive course that will provide them with the most credits. But in the end, what are they being taught? Is the information correct? Is the source material reliable? Is the instructor able to impart the information from experience, or is he/she just reciting chapter and verse? One person, or even a team, in your organization cannot possibly comprehend the subtleties inherent in all the known bodywork modalities. So how is competency determined by the NCBTMB?
As another example, the leading instructor of Dr. Vodder's Manual Lymphatic Massage recently wrote me and said, "Just yesterday I received a very scary link to someone offering compression bandaging courses by video. This is totally unethical in my view and has the potential for causing serious harm to patients and our profession."
The course material used to create CE courses must receive as rigid a review as the providers by independent specialists in each field. If the NCBTMB and FBMT are granting provider approval, this must be part of the cost of doing business. I have been in this glorious profession long enough to have watched it grow from the shadows of obscurity, to an explosion of modalities and public acceptance. In the beginning, we fought for professional status and the recognition of the power in our hands. I regret to say that, once again, I am fighting for the dignity of massage therapy. The examples I cite are not isolated incidents, but rather endemic.
I emailed and conferred with dozens of respected massage leaders, school owners and business people about your review process and I have received overwhelming support for my ideas. The dialogue was animated and is on-going. Not everyone agreed with all the points, but all agreed that changes are essential if we are going to see the profession of massage therapy grow and go in the right direction. It was their input, comments and experiences that helped shape the final revision of this letter. The undersigned signatures represent a fraction of professionals who want to see this process improved.
This letter will be published in my next column in Massage Today. I truly hope I can publish some credible changes along with it.
Elaine Stillerman, LMT
cc: ABMP, Les Sweeney, President
Author's Note: As of September 20, 2011, NCBTMB has told me that they are examining their CE approval process but have not provided me with any of their ideas. None of the other organizations have responded to my letter. The choice is yours: you can continue to degrade the profession and your skills by supporting questionable educational sources or you can elevate yourself and massage by learning from professionals who have the skills, knowledge and ability to teach you. Like the adage says: "you get what you pay for."
Click here for previous articles by Elaine Stillerman, LMT.
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