resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
December, 2011, Vol. 11, Issue 12
Where to Begin
By Jenn Sommermann, LCMT
"I am ready to start my own business and don't know what to do. Where should I begin?" This is a huge, open-ended question but one I get asked quite a bit. Knowing what I know about massage education in the United States and practice management in particular, I am amazed when this question pops up.
Even in a 500 hour school, certain instruction is given regarding starting a business. Basic steps for startup are taught at most, if not all, institutions. Is it that the students don't listen or they don't think they'll need to retain this information? I'd like to think this is not the case. Often, it is that self employment is delayed several years after graduation and the information offered in school is long since forgotten. Employment is the often first stop out of school, offering security while skills and confidence are lacking. As self-assurance grows, dreams of being the boss are rekindled. But then what?
There is so much help out there that it is yours for the asking. No one should stumble at starting a business. The real challenge is making it thrive, but that's a topic for another article. Let me offer several suggestions for resources into this topic:
Around the same time as massage therapists ask how to start a business, I get asked when is the right time to make the jump to private practice. That is such a personal question and decision and something I help with in my consulting practice. It differs from person to person, and is dependent on many factors. That being said, one of the (strong) recommendations I make for starting a business is having three months of financial reserves built up for both the business and personal expenses. The old rule of thumb used to be six months but I advocate for at least three. You have to expect the worst case scenario and that is no income for a while. If you can't sustain your life and your business during this draught, you have no business starting a business. Hard core, I know, but it's the reality.
Lastly, I want to make a suggestion for any therapist whose really big dream is self employment. Whether you are a student, a new graduate or a veteran in the field who aspires to owning your own business, start to build your business/private practice right away. After all, a private practice can mean one client. While you are employed someplace else, start your little baby private practice with that one client. One will turn into two and into four and on and on. This way when you decide to make the business leap, you are not starting from square one.
Starting a business begins with you and some simple steps. Use the resources that are available to you and make the leap. Self-employment isn't for everyone, but if you dream of being your own boss and you think you have the qualities to succeed, use the tools that are at your disposal and ask for help. Being smart isn't having all the answers; it is knowing where to find them.
Click here for more information about Jenn Sommermann, LCMT.
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