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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
December, 2011, Vol. 11, Issue 12
Where to Begin
By Jenn Sommermann, LCMT
"I am ready to start my own business and don't know what to do. Where should I begin?" This is a huge, open-ended question but one I get asked quite a bit. Knowing what I know about massage education in the United States and practice management in particular, I am amazed when this question pops up.
Even in a 500 hour school, certain instruction is given regarding starting a business. Basic steps for startup are taught at most, if not all, institutions. Is it that the students don't listen or they don't think they'll need to retain this information? I'd like to think this is not the case. Often, it is that self employment is delayed several years after graduation and the information offered in school is long since forgotten. Employment is the often first stop out of school, offering security while skills and confidence are lacking. As self-assurance grows, dreams of being the boss are rekindled. But then what?
There is so much help out there that it is yours for the asking. No one should stumble at starting a business. The real challenge is making it thrive, but that's a topic for another article. Let me offer several suggestions for resources into this topic:
Around the same time as massage therapists ask how to start a business, I get asked when is the right time to make the jump to private practice. That is such a personal question and decision and something I help with in my consulting practice. It differs from person to person, and is dependent on many factors. That being said, one of the (strong) recommendations I make for starting a business is having three months of financial reserves built up for both the business and personal expenses. The old rule of thumb used to be six months but I advocate for at least three. You have to expect the worst case scenario and that is no income for a while. If you can't sustain your life and your business during this draught, you have no business starting a business. Hard core, I know, but it's the reality.
Lastly, I want to make a suggestion for any therapist whose really big dream is self employment. Whether you are a student, a new graduate or a veteran in the field who aspires to owning your own business, start to build your business/private practice right away. After all, a private practice can mean one client. While you are employed someplace else, start your little baby private practice with that one client. One will turn into two and into four and on and on. This way when you decide to make the business leap, you are not starting from square one.
Starting a business begins with you and some simple steps. Use the resources that are available to you and make the leap. Self-employment isn't for everyone, but if you dream of being your own boss and you think you have the qualities to succeed, use the tools that are at your disposal and ask for help. Being smart isn't having all the answers; it is knowing where to find them.
Click here for more information about Jenn Sommermann, LCMT.
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