Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
December, 2011, Vol. 11, Issue 12
The Importance of Sleep
By Sharon Puszko, PhD, LMT
Let's be honest, when was the last time you heard someone say, "I got such a good night's sleep. I feel so energetic and refreshed!"? In my opinion, we should not even need to tell each other we are tired.I believe we have reached the point where being tired is considered normal. When we consider the implications of this fact, we should all be frightened. Missing a couple of hours of sleep here and there throughout the month is nothing to worry about, as long as we make up those hours in the future.
What is happening, and what is cause for alarm, is what researchers call "chronic sleep restriction" or "chronic partial sleep deprivation." These terms refer to people consistently getting less than seven hours of sleep per night, and people suffering from sleep disorders such as sleep apnea or insomnia. The fact that these conditions have become so normal is what makes it hard for people to recognize that sleep may be impacting their lives in a negative way. According to the Institute of Medicine, 50-70 million Americans suffer from a sleep disorder. There also is a relationship between long-term cumulative effects of sleep deprivation and increased risk for hypertension, diabetes, obesity, depression, heart attack and stroke. Especially for practitioners who devote their careers to the wellness of others, it is important to educate yourself on the role sleep plays on your physical and emotional well-being.
Sleep scientists could agree that children might have it right when it comes to the typical response to bedtime: "Why do we have to go to bed? I don't want to go to sleep." The truth is, no one can explain why we need sleep and what exactly sleep does to us. We know that it is necessary for people to function - a human being can go longer without food than it can without sleep - but research has yet to explain exactly what the purpose of sleep is. The field of sleep research is relatively new but even in the short time it has been around it has proven that without sleep, we suffer physically, emotionally and mentally. Some recent studies are shedding new light on what the brain might be doing while we are sleeping. Unlike previous assumptions that sleep is a time for the brain to rest and recover, it appears that the brain is very much active during sleep.
A small group of neuroscientists have been researching the effect of sleep on learning and memory in both animals and humans. Their findings support the theory that sleep plays an important role in helping someone remember new information, from learning new words to mastering a back flip. An article in The New York Times discusses how REM sleep (rapid eye movement), also known as "deep sleep," seems to improve pattern recognition, and the memorization of facts.
On the flip side of this is what scientists are learning about stage two sleep, which usually occurs as people are coming out of deep sleep early in the morning. Dr. Carlyle Smith of Trent University in Canada has found a strong association between improved learning of motor skills and the amount of stage two sleep a person gets. For example, musicians struggling with a particular piece of music performed it better when they were allowed uninterrupted stage two sleep (not waking up earlier than normal). Based on these findings, Dr. Smith believes it is more beneficial to stay up late practicing and sleep in the following morning, when trying to learn motor skills; which, unfortunately, contradicts the training schedule of most sports programs that have athletes rising early to practice.
As massage therapists, this means that when taking continuing education courses or practicing on clients for your licensure exam, you will better remember techniques if you practice in the evening and get a good night's rest the following day, rather than if you were to get up early to start practicing. Likewise, if you have a client who is a musician, designer or athlete that mentions they are struggling with a gross or fine motor skill, sharing this information with them might help them out.
Now that we are beginning to understand the role sleep might play in learning and memory, what can we do about it if we are sleep deprived? I think the first step is to try and get more sleep in your life, whether that is sleeping more at night or adding a nap. I know it is hard with our hectic schedules to guarantee seven to eight hours of sleep a night, but it is truly worth it. Not only will it help your capacity to learn, but it will also diminish your risk for obesity, diabetes, high blood pressure and depression, among other things. It will also improve your technique and give you more energy to see more clients or do something fun during the day. On its website, The National Sleep Foundation has a "white paper" on the ten best things one can do to improve sleep. I have combined and paraphrased these tips for you below. Please feel free to consult the website for all ten tips, as well as any more information you are interested in regarding sleep and sleep disorders. I hope you find this information as useful as I did. Sweet Dreams!
Maintain A Regular Schedule
If you struggle with falling asleep at night or getting up in the morning, one of the most beneficial changes you can make is to wake up at a consistent time every day, regardless of what day it is. Sleeping-in on days off is one of the worst things one can do to help with sleep issues. Our sleep-wake cycle is regulated by a "circadian clock" in our brain and the body's need to balance both sleep time and awake time. A regular waking time in the morning strengthens the circadian function and can help with sleep onset at night.
Create A Sleep-Conducive Environment
One of the most universal indicators for alertness is the presence of light. Adjustments in light have an immediate effect on circadian rhythms, so diminishing the amount of light around you at bedtime naturally induces a more sleepy state. Design your sleep environment to establish the conditions you need for sleep - cool, quiet, dark, comfortable and free of interruptions. Use your bedroom for only sleep and sex. The stimulating effects of TVs and computers in the bedroom hinder sleepiness. Make sure you have a mattress and pillows that are comfortable. If you have a sleeping partner whose sleep needs differ from yours, work together to create an environment that is as conducive as possible to your differing needs. Consider using blackout curtains, eye shades, ear plugs, "white noise," humidifiers, fans and other devices.
Avoid Alcohol, Nicotine, Caffeine And Eating Close To Bedtime
Contrary to popular belief, alcohol actually disrupts your natural sleep patterns. Nicotine and caffeine are both stimulants, which means they make you feel alert. Obviously, this does not help when trying to fall asleep, so refrain from nicotine and caffeine use three to five hours before bedtime. People who are especially sensitive to caffeine can feel the effects for 12 hours after ingesting it, so if you are one of those people, beware of caffeine! Eating and drinking close to bedtime can cause excessive nightime urination, which disrupts sleep. It can also cause heartburn, gas or physical discomfort, so it is best not to eat a substantial amount of food within two hours of going to sleep.
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.