resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
December, 2011, Vol. 11, Issue 12
A Natural Partnership
By Editorial Staff
Most national and state professional associations have services to support student members. But, are students really taking advantage of all the tools these associations can offer? And are the associations making a concerted effort to reach out to these students? For the students, this relationship could provide the keys to their success.For the association, these students increase membership and provide new manpower as they become the new ambassadors for the massage profession.
The Florida State Massage Therapy Association (FSMTA) recently embarked on a drive to reach out to students and, as a result, topped 5,000 members at the beginning of October. In addition to enhancing member benefits and working with local chapters to reach out to students as well as non-members, the FSMTA enlisted the help of MPA Media and Massage Today by having the publication insert membership applications inside the issues delivered to 175 massage schools in Florida. According to the FSMTA, this exposure, along with personal contacts by staff and volunteers contributed to the increase in new members.
"We met this goal with the help of chapter presidents, members, educators and our sponsors. I hope that we can continue this upward membership trend as we expand our goals and improve our services to members. I believe that MPA Media's incentives worked to get over our inertia and we will continue to look for incentives for new and existing members," said FSMTA Executive State President Ralph V. Russ.
In addition to providing information about various massage school programs, associations can help students navigate questions regarding what malpractice insurance to purchase, student loans, starting their own practice, continuing education requirements and legislative issues that could impact their practices. These are just a few of the obstacles new practitioners face as they get started and associations have the ability to keep members informed the information they need to maintain their success.
Associations also provide opportunities for mentoring. Students could be wondering whether a spa environment is right for them or whether they should partner with a chiropractor or another massage therapist. Associations provide a pool of seasoned massage veterans that can help answer these questions and offer advice about how to get started and avoid mistakes.
Students and associations are a natural partnership as students offer the associations new ideas and fresh perspectives and the associations offer students experience and an opportunity to get involved in this growing profession.
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