Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
November, 2011, Vol. 11, Issue 11
Take the Fear Our of Billing Insurance
By Vivian Madison-Mahoney, LMT
Have you been finding, as I have, that the days, weeks and months just keep going by faster and faster? All while each of us are trying to figure how to make a living and keep it going from one day to the next?
When it came to the money, it was always tough for me, day-by-day, wondering where the next dollar would come from, how to feed my daughters, put gas in my car, how to survive the holidays, even sometimes how to buy the next tube of toothpaste or roll of toilet paper. I know this is not new, so many of you have gone through, or may right now be going through the same thing and I certainly empathize with you.
December 17th 1984, I received my massage therapy license. After only three months in the business, I was able to repay the doctor who purchased my first massage table for me to get started. I was able to keep the clients I had obtained by hiring another therapist to provide their service while I was on vacation and I learned then how to begin to build a business, not just "do massage."
Shortly thereafter, my business began to grow as doctors began to hear of my good work and that I accepted some insurance for payment. By 1997, I counted 172 different doctors who had referred patients to me and my massage establishment. Over the years, it grew to right at 500 client/patient visits a month. Yes a MONTH! We were treating (with full hour or more sessions), 28 to 32 patients/clients a day. Like birds of a feather, they flock together. Patients tell doctors, doctors tell other doctors and attorneys, attorneys tell attorneys, insurance companies refer policyholders, and so on.
The Secret to Success
Build a great reputation and your business builds itself! I had a tremendous cash-based, outcall business. However, it was during the second week of receiving my license in hand that I received my very first insurance case. I tried this on a whim and a prayer. I took on this case knowing NOTHING about insurance billing and at that time no one to my knowledge in the country was actually accepting, billing for and being paid by insurance for massage therapy services. I had to learn it step-by-step, the hard way. Doctors from all specialties began to refer their patients to us. (Us, being myself, 8 to 14 of my on-call therapists and my office staff, consisting of an office assistant who did all of our insurance billing and collections.)
So, why am I telling you all of this? Because I KNOW what it is like to scrape with the chickens, while your heart and mind want to soar with the eagles. I know what it's like to work hard, doing 8-hour or more massage sessions in a day, from one house call to the next, each from one to two hours, bumping your butt on door knobs, squeezing you and your table in the tightest places, walking up flights of stairs, standing on hard marble floors, putting up with the weirdo's, working until 10 p.m. or 11 p.m., trying to raise three daughters and sometimes my granddaughter. I know what it's like to cry yourself to sleep because your hands ache so bad you wish you could cut them off. I know what it is like to do a massage to put gas in the car, the next massage was to feed the kids, the next massage was to buy more massage equipment or supplies, and so forth. But when the insurance checks began to arrive, it was like heaven had smiled down upon us. Life turned around on a dime for us.
This is what accepting and being paid by insurance is all about. Accepting and billing insurance is not about hard work, paperwork, how much time you spend on the phone or dealing with doctors and attorneys. It is about the good you get from it; the income, the helping of others who would otherwise never know what massage even was, or who could have never afforded it on their own. It's the freedom from wondering what will happen from one day to the next or to just get by, squeezing it out of life, as life has squeezed it out of you. When done accurately, ethically, timely and when you are ready, it can be your life changer, too!
An Example You Can Relate To
Pretend you are out in a desert, walking for hours, dying of thirst. Suddenly, you see ahead of you 10 water wells with eight of them having a notice on them of "empty." The other two assured you that you were in luck. Which of the 10 wells would you go to? Common sense, a desire for success, the fulfillment of needs and desires, for life sustaining support all are there before you just for the taking and accepting insurance is no different. You do not have to walk in the sand and heat and worry if it is out there for you. You may have to do some minor investing in time and money to get the knowledge, but then when you have it, the money is just a matter of following the procedures, guidelines, laws and rules. If you are not accepting insurance at this time, if you have tried it and for whatever reason have not been successful, If you wanted to try it but listen to the naysayers, those who did not do it or did not do it right, I urge you to take a chance again, accepting only those cases (wells) which have the money (water) for you to enjoy and survive on!
Click here for more information about Vivian Madison-Mahoney, LMT.
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