resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
November, 2011, Vol. 11, Issue 11
Service is Not an Antiquated Word
By Angie Patrick
Let's face it, we have seen far better economic times. We have seen recessions come and go, and we have seen boom times. We have watched the stock markets skyrocket, and then looked on in horror as they crashed just as quickly.There is no way around it, no sugar coating it and no way to make it something it isn't. Our economy is tough, period. But for some, using the economy as justification to under-deliver your goods or services to your clients can make an already tough situation even tougher.
Have you walked into big-box retail stores equipped with 35 check out lines only to have two registers open because of personnel cutbacks to save costs. Who does this ultimately hurt? Well, first the customer, because they feel their time is not as important as the store's. Also, this hurts the store, because I can tell you I would actively avoid making purchases in that store because I know the wait times are ridiculous and I can go right down the street and get the services and products I need and not spend my hard-to-find free time in queue. The store has lost my business, so being penny wise and pound foolish is not a smart move for anyone in business.
To help you get through this interesting economic landscape, there are some basic things you need to remember about your clients. Below are some of the things you should consider before you begin to slice service levels to compensate for slower cash flow.
They EXPECT excellence. It really is not a negotiable expectation. Regardless of whether they have purchased a discount through Groupon or another service, they expect the very best you have to give, each and every time. Keep in mind, they too are short on funds, and times are just as hard in their household if not more so. That being said, the money they spend to visit you is money they must now work harder to justify spending. Providing them an excuse to cut you from their budget by providing reduced or less than stellar service is a sure way to send your clients on an expedition to find someone who will meet their expectations.
They EXPECT you to be on time, every time. Even when they are not. This is not a two way street. The customer will not wait long before they begin to wonder if this is time well spent. Conversely, the customer should also understand should THEY run late, you have allotted a certain time frame and they will have to give up massage time to compensate. Having this conversation when the customer is late for the first time, however, is not the time to enforce this rule. Be sure you have a mutual agreement to respect one another's time and have a conversation with them about your policy on late appointments BEFORE you begin to work with them is far more effective than springing a short massage on them because they are late. Doing this will likely result in a certainty that you will lose a client. A CLEAR AND DEFINED policy for both parties should be made clear before hand to avoid any controversy.
Follow up with your clients and go the extra mile to call them a day before to confirm your appointment. Doing this can allow you time to reschedule another client in the event your first client has been called away or cannot make it. Having a back-up plan is great because you will not lose revenue and your client sees this as being proactive in their care. This costs nothing but time, and is a great way to budget your time and income by allowing yourself a bit of recovery time in the event of a cancellation. The time to try to book another client is not 30 minutes before the appointment time. Having just a little heads up can do wonders for you and for the client's loyalty.
Do not take short cuts for your supplies. Remember, your clients are expecting excellence, and if you change something they have become accustomed to, they will most assuredly recognize that. Even though the economic temptation is strong to find lesser quality products or worse yet, buy from mainstream retail, the client will notice a change. If you are using a product they can buy anywhere, you are making it more difficult for them to see you as a health care professional. They might instead see you as a lesser therapist.
Providing service also includes seeing to their needs for home care as well. This means retailing goods you in which you have confidence in and personal experience with and that can be used easily at home for clients to manage pain, do a home exfoliation, an aromatherapy bath, or any other item you believe in and feel good about retailing. This can actually ADD to your bottom line, which is not a bad think when money is tight.
Service is not antiquated, just not as prevalent as it once was. It is just as appreciated now as it was when our parents were growing up. Imagine how we would feel in this day and time pulling into a service station and four employees were to run out, shine our windows and mirrors, check the oil, check the tires, and fill your tank. We would be over the moon! Your clients will be also if you work diligently to provide consistently great treatment, service and homecare. You will be assisting them in more ways than you know and you can fill many of their needs in one place. While I know your practice is not a gas station, the same basic principles apply for meeting customer/client expectations: Exceed them, and you have a customer for life.
Click here for more information about Angie Patrick.
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