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Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Acupuncture Points: Broadening Our Scope and Diagnostic Work
As every practitioner knows, the correct diagnosis is everything. Most healing disciplines rely on the use of symptomatology for their treatment implementation. Beyond symptomatology, we have clinical tests to provide more objective findings.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
November, 2011, Vol. 11, Issue 11
Service is Not an Antiquated Word
By Angie Patrick
Let's face it, we have seen far better economic times. We have seen recessions come and go, and we have seen boom times. We have watched the stock markets skyrocket, and then looked on in horror as they crashed just as quickly.There is no way around it, no sugar coating it and no way to make it something it isn't. Our economy is tough, period. But for some, using the economy as justification to under-deliver your goods or services to your clients can make an already tough situation even tougher.
Have you walked into big-box retail stores equipped with 35 check out lines only to have two registers open because of personnel cutbacks to save costs. Who does this ultimately hurt? Well, first the customer, because they feel their time is not as important as the store's. Also, this hurts the store, because I can tell you I would actively avoid making purchases in that store because I know the wait times are ridiculous and I can go right down the street and get the services and products I need and not spend my hard-to-find free time in queue. The store has lost my business, so being penny wise and pound foolish is not a smart move for anyone in business.
To help you get through this interesting economic landscape, there are some basic things you need to remember about your clients. Below are some of the things you should consider before you begin to slice service levels to compensate for slower cash flow.
They EXPECT excellence. It really is not a negotiable expectation. Regardless of whether they have purchased a discount through Groupon or another service, they expect the very best you have to give, each and every time. Keep in mind, they too are short on funds, and times are just as hard in their household if not more so. That being said, the money they spend to visit you is money they must now work harder to justify spending. Providing them an excuse to cut you from their budget by providing reduced or less than stellar service is a sure way to send your clients on an expedition to find someone who will meet their expectations.
They EXPECT you to be on time, every time. Even when they are not. This is not a two way street. The customer will not wait long before they begin to wonder if this is time well spent. Conversely, the customer should also understand should THEY run late, you have allotted a certain time frame and they will have to give up massage time to compensate. Having this conversation when the customer is late for the first time, however, is not the time to enforce this rule. Be sure you have a mutual agreement to respect one another's time and have a conversation with them about your policy on late appointments BEFORE you begin to work with them is far more effective than springing a short massage on them because they are late. Doing this will likely result in a certainty that you will lose a client. A CLEAR AND DEFINED policy for both parties should be made clear before hand to avoid any controversy.
Follow up with your clients and go the extra mile to call them a day before to confirm your appointment. Doing this can allow you time to reschedule another client in the event your first client has been called away or cannot make it. Having a back-up plan is great because you will not lose revenue and your client sees this as being proactive in their care. This costs nothing but time, and is a great way to budget your time and income by allowing yourself a bit of recovery time in the event of a cancellation. The time to try to book another client is not 30 minutes before the appointment time. Having just a little heads up can do wonders for you and for the client's loyalty.
Do not take short cuts for your supplies. Remember, your clients are expecting excellence, and if you change something they have become accustomed to, they will most assuredly recognize that. Even though the economic temptation is strong to find lesser quality products or worse yet, buy from mainstream retail, the client will notice a change. If you are using a product they can buy anywhere, you are making it more difficult for them to see you as a health care professional. They might instead see you as a lesser therapist.
Providing service also includes seeing to their needs for home care as well. This means retailing goods you in which you have confidence in and personal experience with and that can be used easily at home for clients to manage pain, do a home exfoliation, an aromatherapy bath, or any other item you believe in and feel good about retailing. This can actually ADD to your bottom line, which is not a bad think when money is tight.
Service is not antiquated, just not as prevalent as it once was. It is just as appreciated now as it was when our parents were growing up. Imagine how we would feel in this day and time pulling into a service station and four employees were to run out, shine our windows and mirrors, check the oil, check the tires, and fill your tank. We would be over the moon! Your clients will be also if you work diligently to provide consistently great treatment, service and homecare. You will be assisting them in more ways than you know and you can fill many of their needs in one place. While I know your practice is not a gas station, the same basic principles apply for meeting customer/client expectations: Exceed them, and you have a customer for life.
Click here for previous articles by Angie Patrick.
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