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Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
November, 2011, Vol. 11, Issue 11
Service is Not an Antiquated Word
By Angie Patrick
Let's face it, we have seen far better economic times. We have seen recessions come and go, and we have seen boom times. We have watched the stock markets skyrocket, and then looked on in horror as they crashed just as quickly.There is no way around it, no sugar coating it and no way to make it something it isn't. Our economy is tough, period. But for some, using the economy as justification to under-deliver your goods or services to your clients can make an already tough situation even tougher.
Have you walked into big-box retail stores equipped with 35 check out lines only to have two registers open because of personnel cutbacks to save costs. Who does this ultimately hurt? Well, first the customer, because they feel their time is not as important as the store's. Also, this hurts the store, because I can tell you I would actively avoid making purchases in that store because I know the wait times are ridiculous and I can go right down the street and get the services and products I need and not spend my hard-to-find free time in queue. The store has lost my business, so being penny wise and pound foolish is not a smart move for anyone in business.
To help you get through this interesting economic landscape, there are some basic things you need to remember about your clients. Below are some of the things you should consider before you begin to slice service levels to compensate for slower cash flow.
They EXPECT excellence. It really is not a negotiable expectation. Regardless of whether they have purchased a discount through Groupon or another service, they expect the very best you have to give, each and every time. Keep in mind, they too are short on funds, and times are just as hard in their household if not more so. That being said, the money they spend to visit you is money they must now work harder to justify spending. Providing them an excuse to cut you from their budget by providing reduced or less than stellar service is a sure way to send your clients on an expedition to find someone who will meet their expectations.
They EXPECT you to be on time, every time. Even when they are not. This is not a two way street. The customer will not wait long before they begin to wonder if this is time well spent. Conversely, the customer should also understand should THEY run late, you have allotted a certain time frame and they will have to give up massage time to compensate. Having this conversation when the customer is late for the first time, however, is not the time to enforce this rule. Be sure you have a mutual agreement to respect one another's time and have a conversation with them about your policy on late appointments BEFORE you begin to work with them is far more effective than springing a short massage on them because they are late. Doing this will likely result in a certainty that you will lose a client. A CLEAR AND DEFINED policy for both parties should be made clear before hand to avoid any controversy.
Follow up with your clients and go the extra mile to call them a day before to confirm your appointment. Doing this can allow you time to reschedule another client in the event your first client has been called away or cannot make it. Having a back-up plan is great because you will not lose revenue and your client sees this as being proactive in their care. This costs nothing but time, and is a great way to budget your time and income by allowing yourself a bit of recovery time in the event of a cancellation. The time to try to book another client is not 30 minutes before the appointment time. Having just a little heads up can do wonders for you and for the client's loyalty.
Do not take short cuts for your supplies. Remember, your clients are expecting excellence, and if you change something they have become accustomed to, they will most assuredly recognize that. Even though the economic temptation is strong to find lesser quality products or worse yet, buy from mainstream retail, the client will notice a change. If you are using a product they can buy anywhere, you are making it more difficult for them to see you as a health care professional. They might instead see you as a lesser therapist.
Providing service also includes seeing to their needs for home care as well. This means retailing goods you in which you have confidence in and personal experience with and that can be used easily at home for clients to manage pain, do a home exfoliation, an aromatherapy bath, or any other item you believe in and feel good about retailing. This can actually ADD to your bottom line, which is not a bad think when money is tight.
Service is not antiquated, just not as prevalent as it once was. It is just as appreciated now as it was when our parents were growing up. Imagine how we would feel in this day and time pulling into a service station and four employees were to run out, shine our windows and mirrors, check the oil, check the tires, and fill your tank. We would be over the moon! Your clients will be also if you work diligently to provide consistently great treatment, service and homecare. You will be assisting them in more ways than you know and you can fill many of their needs in one place. While I know your practice is not a gas station, the same basic principles apply for meeting customer/client expectations: Exceed them, and you have a customer for life.
Click here for more information about Angie Patrick.
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