Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
7 Reasons You Want a Beacon in Your Office
Have you heard about how "beacons" are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
November, 2011, Vol. 11, Issue 11
Unlocking Your Creative Power
Learn how to turn roadblocks into opportunities.
By Tina Dietz and Patrick Ingrassia, LMT
Even if you're living out your dream career as a massage therapist, chances are you've run into some issues. You might be really tired at the end of your day or getting sore while you're working.Maybe you're not making as much money as you'd like. Or maybe you're simply getting bored with the same old routine. The good news is, if you're encountering obstacles like these, you're not alone. Massage therapists face a number of similar problems in their careers that can be grouped into four major categories: boredom, fatigue, injury and income level. The great news is, you have a powerful tool you can use to overcome these four obstacles: creativity.
The first step in discovering solutions to the problems you encounter, whether in your massage practice or in other areas of your life, is to identify the specific problem you are trying to solve. Take some time with a notebook and write down exactly what is getting in your way. You may think you know what the issue is, but in the rush of day-to-day life it's easy to overlook important details that can lead to a better solution. A clear picture of the problem is essential.
After you've detailed the problem, envision an ideal result. What would it look like if this problem were solved? Be sure to capture the details here, too. You know where you are; this shows you where you're going. Once you have these two areas nailed down, it's time to brainstorm. What are some empowering actions you could take to fix this problem? Remember, during brainstorming, there are no wrong answers. Write down whatever comes to mind, no matter how silly it might seem at the time. One of those "silly" solutions just might spark the idea you need.
After you've brainstormed your empowering actions, it's time to choose one to follow through on first. It's important to choose one task to focus your energy on. It's easy to become overwhelmed by both the initial problem and all the great ideas you came up with to solve it. Don't let that become another obstacle! Choose one action, follow through, and then take the next step. If you need to adjust your strategy later, great. Creativity is all about adapting to new circumstances. By taking the time to gain some new perspective on whatever roadblock you're facing, you'll be able to find new ways around it.
Let's tackle the four major issues faced by massage therapists with some unique solutions. One issue that may come as a surprise the first time you experience it is boredom. This is your career, your passion — how could you be bored? But if you're giving the same session over and over again, eventually, it will get boring. How can you inject some creativity and keep your sessions fresh and exciting? Continuing education is one answer. Learning new techniques and modalities will keep your mind engaged and you inspired, so expand your toolbox. Maybe you'll branch off into a new and unexpected direction. Trying something new has a double benefit. You get to enjoy the new technique while also returning to what you knew before with fresh eyes.
Another answer to boredom follows easily from the first one: try mixing and matching different modalities. This will make for interesting massages and prevent you from always giving the same session. Customize sessions to fit your clients' needs. Each client has unique issues that can be solved with different massage tools. Finding the best combination of techniques and modalities to answer your clients' needs can be an interesting and even fun way to exercise your massage skills and your creativity. Your massage practice is about your clients, but it's also about you. One underappreciated area of personal expression in a massage practice is the atmosphere. What choices are you making in terms of decorations, lighting, music and scents in your massage environment? If you have an office, how often are you changing its appearance? Small changes in your surroundings can lead to big changes in your attitude, so consider shaking up your atmosphere when you start to get into a rut.
Maybe you're not bored with your massage practice, but you just don't have enough energy to get through your day. Enter the next major obstacle faced by massage therapists: fatigue. There are two major types of fatigue: physical and mental. Chances are, if you have one, it will lead to the other. When you're seeking creative solutions to physical fatigue, it's time to examine your techniques. Advance your application and knowledge of both body mechanics and ergonomics. Many people don't know the difference between the two. Body mechanics are all about how you use your body, while ergonomics involves the setup of the environment, such as your table height. Physical fatigue can be lessened by finding new techniques that are easier on your body. Get creative in your search—each body is different, so you may need to personalize. Find a friend who doesn't mind being a guinea pig while you experiment with the setup and techniques that work best for you.
Mental fatigue can be combated with creative methods for recharging. You could try taking a series of mini-breaks throughout your day. What feels refreshing for you? A five minute meditation? A quick dose of nature with a stroll outside? Maybe it's something fun, like listening to a comedy station or playing with a slinky. Again, experiment, and see what makes you feel best during your day. It can also be helpful to create a personal ritual you use to center yourself and prepare for a session. Do you feel best lighting a candle, playing a certain type of music, arranging your lotions and linens in a certain way? Do you need a few minutes of quiet, or do you want a chance to be chatty and get the excess energy out of your system? What you need might change from day-to-day, so don't be afraid to be flexible.
Fatigue can lead to injury, so many solutions for injury prevention are similar to the solutions for fatigue. Finding techniques that are easier on your body, as well as the methods that will fulfill your clients' needs better, will prevent injuries, both in the short-term and throughout your career. Also, finding new positions in which to offer massages, as well as using different equipment (tables, chairs, etc), will allow you to deliver more effective massages with less risk of injury. Are you using the same table you got when you were in massage school? Have you ever tried a different one? Have you adjusted the height of your table? Lowering your table will make better use of both gravity and your personal momentum. How about delivering a massage while seated? All of these elements can reduce your risk of injury. If you're not sure where to begin, there are a lot of great continuing education courses out there to help you get started.
Even after you've tackled these major issues, there's one roadblock that stands in the way of many massage therapists who just want to enjoy the career they love: income. At the end of the day, you still have to pay the bills. Fortunately, creativity is even easier to apply to this block than any of the others. It's what makes you stand out from not only your direct competitors (i.e., other massage therapists), but also from your indirect competitors: the other services your clients might spend their money on.
There are many creative ways to advertise and get the word out about your massage business. Have you tried creating a brief video showing off your practice to potential clients and posting it on YouTube? How about holding a contest inviting clients to show "how massage has helped you" on Facebook, and giving away a free session as a prize? You could also use a give-away, such as small tubes of hand lotion with your company information on the labels. Give it some thought and you're sure to come up with interesting ways to get attention for your practice.
There are also many creative solutions for bringing your clients back and making them feel more valued. Why not give away a handout explaining after-care that will help clients to get the most out of their massage? You could try offering clients a little refreshment after a session, such as a cookie, fruit, crackers, or something to drink. Maybe you could create an email-based appointment reminder system that helps clients to get to their scheduled sessions on time, and also reminds them to reschedule with you.
The other side of having a profitable practice is to open up other avenues of income. Why not add the massage chair as a therapeutic modality? Most therapists use the chair for events, and a few do corporate massage, but you can do outcalls, sports settings, trade shows, or even use it in your practice for daytime sessions. No oils are used, and you can provide up to an hour in the chair of therapeutic, full body treatment with the right training.
You can also try using retailing inside your practice as another line of income. For example, you can sell home self-care tools, such as pillows, lotions, aromatherapy kits and such. These methods can be combined: take a massage chair to a convention, art show, or other festival, and at the end of your chair sessions, have the lotion you just used on hand for clients to purchase. That way if they enjoyed the session you gave, they can have a way to "take it home."
There can be a lot of roadblocks to a successful massage career — boredom, fatigue, injury, and income level can be formidable obstacles. But with the application of some creative thinking, you can turn your roadblocks into opportunities. Identify your problem, figure out where you want to be, and then brainstorm the empowering actions that will get you there, one step at a time.
Tina Dietz, Director of Business Development for Nayada, is an educator, counselor and entrepreneur who helps individuals, communities and businesses to grow. She holds a Master of Science in Counseling and Education Development and has created successful high school to college transitional programs for hundreds of local educators.
Patrick Ingrassia, LMT, is a world-renowned massage therapist, teacher and innovator, as well as the founder of the Nayada Institute of Massage and inventor of the BodySaver Method™. Patrick graduated from the Florida School of Massage, earning his Thai Massage teacher certification from the Institute of Thai Massage in Chiang Mai.
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