resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
October, 2011, Vol. 11, Issue 10
The Importance of Being Your Own Client
By Jenn Sommermann, LCMT
Have you ever wished you could experience one of your own massages? Over the years, I have yearned to know what it feels like on the receiving end of one of my treatments. But of course, that's impossible.The closest I came was receiving a massage from my friend, Maryann, who several people said was exactly like me. After I received my massage, I was disappointed ... not in her work, but in the idea that we were alike. You see, you can never really tell what it feels like to be your own client. But is that really true?
If you have followed my blogs and articles or have ever taken one of my classes, you know that I believe success is one-third business skills, one-third marketing and one-third hands-on skills. In fact, when polled for the number one reason people frequent an establishment, location topped the list. What this says to me is that the actual treatment is only part of being your own client. There are countless ways to "experience" your work through your own eyes. In fact, I encourage you to do so on a regular basis.
With customer service being paramount yet severely lacking in many businesses, having the opportunity to experience your work is a great way to discover areas for improvement. It is the savvy practitioner that learns from being their own client and makes the necessary changes. Just how you go about this task starts at the beginning of therapeutic relationship.
Put yourself in the position of a new client coming to you for the first time and run through the following:
This is not an exhaustive list, but gives some ideas to get started. You can also elicit the help of a good friend, family member or colleague and ask them to run through the process from beginning to end. Sometimes called a "mystery shopper," this person goes undercover to find pitfalls or accomplishments. Choose someone who will be brutally honest with you. The point is to learn possible areas of improvement, not to learn how wonderful you already are. Have them call for an appointment at some random time. See the process through, all the way to rescheduling another appointment. Once completed ask them:
Note that neither of these lists has anything to do with hands-on skills. These are business applications that can make a client's experience wonderful or miserable. You have the power and if you take the time to test the waters, you can learn and make the necessary adjustments.
Annual analysis of your practice is a must. More frequently is fine but at least yearly, try to be your own client. This is even more important and valuable if you have staff. In fact, if you have staff, a semi-annual review is imperative. All of this takes time and doesn't actually make you money, but the importance can't be under-estimated. Retention is the name of the game and if you would return to your own practice, chances are your clients will feel the same way.
Click here for previous articles by Jenn Sommermann, LCMT.
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