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Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
October, 2011, Vol. 11, Issue 10
Survival Tips for Massage Therapists
By David Kent, LMT, NCTMB
Are you concerned about the potential length of your career as a massage therapist? Do aches and pains make you question how long you will physically last as a therapist? Are you having difficulty making ends meet while trying to find or maintain continuous employment? Do finances and other factors prevent you from changing careers? Read on to discover useful tips to help you survive a long and healthy career as a massage therapist.
Professional athletes prepare their physical bodies to avoid injuries. However, many massage therapists perform seventeen or more treatments, every few days, with little to no self-care. Massage therapists must train and maintain their bodies to avoid injuries and be prepared for the physical demands needed in the treatment room, whether during outcalls or performing chair massage.
What fundamentals of health do you discuss with your clients? Do you mention the importance of eating fresh, nutritious foods, drinking water to stay properly hydrated, adequately resting their mind and body, regularly stretching and strengthening, getting regular cardio exercise, the importance of receiving regular massage treatments? Are you "walking your massage therapist talk" and applying all the same concepts of health to yourself?
Is your self-care suffering because of time and or money? Would you like to avoid committing to an expensive gym membership? Does your work schedule or baby-sitting fees inhibit your self-care program? If you answered yes to any of the above, then now is a perfect time to get creative.
When was the last time you had a massage? There are many benefits for a therapist to receive regular treatments. You learn a lot every time you receive a massage. They help you stay connected to your profession, while caring for your body. Familiarize yourself with the different forms of massage, experience a few treatments in each modality to appreciate its unique benefits. Read Preparing for the Game (MT, January 2009).
If you fail to plan, you are planning to fail. Writing your goals and the action steps necessary to attain the desired outcomes is a powerful exercise. You must frequently review your goals, action list and follow through. The quality of the questions you ask yourself ultimately determines the answer your brain delivers, and this process drives your future behavior. For tips on designing empowering questions to help clarify and achieve your goals, read Taking Your Massage Practice to the Next Level (MT, November 2009) and The Power of the List (MT January 2008).
Committing a few minutes daily to achieving your goals accumulates over time into days, weeks and months of focused effort. Concentrate on the activities that provide the greatest return on your investment. Read The 80/20 Rule: Maximizing the Return on your Investment (MT March 2008) and The Power of a Minute (MT June 2007).
What makes your outcall, chair, spa or clinical treatment different from the others in your area? What triggers a client to reschedule, return and refer? Using the five human senses: visual (sight), auditory (hearing), kinesthetic (touch), gustatory (taste) and olfactory (smell) to educate your patients will leave a lasting impression. A well-educated patient is more likely to schedule regular treatments that can generate tens of thousands of dollars of income to your practice overthe course of your career. Read The Initial Treatment: Generating Thousands to Your Practice (MT July 2010) and Building Raving Fans: Consistency Is the Key (MT April 2008).
Stimulate the sense of smell with aromatherapy, while satisfying the sense of taste with fresh water or hot tea. The auditory learner in our patients needs to hear the: who, what, how and why of the treatment. The auditory sense of a person in pain is comforted when they hear confidence in your voice.
The visual part of our patients need to see postural analysis photos to understand how the symptoms of chronic neck pain and muscular tension headaches are being caused from a forward head and rounded shoulder posture. The visual part of us expects to be educated with muscular, skeletal, trigger point and other types of wall or flip charts. Read Practice Building: Getting Inside Your Patient's Heads (MT January 2011).
Spend wisely on quality products, keeping in mind the long-term return on your investment. You can save a lot of money by looking for value packages that bundle multiple items together. Having the professional tools to function is vital to your survival.
Are you looking for work opportunities as a massage therapist? Stay in touch with potential referral sources and employers by going to local massage schools, professional association meetings, conferences, seminars and researching the web.
Are you dressing the part of a professional healthcare provider? Take pride in yourself and your appearance. When you look good, you feel good and you present yourself to the world, potential clients and employers, in a positive way. Always have business cards ready and give them out so people can contact you. A variety of cost effective styles are available online or at local printers. Read Employment Tips for Massage Therapists (MT, June 2011).
Unlike professional athletes that have contracts that pay them even when they are injured or sick, the income of a massage therapist is often directly related to the number of treatments they are performing. Protect your personal investment as a massage therapist with the proper insurance policies.
Do you have health insurance for an unexpected illness or injury that could land you in the hospital, requiring a multitude of medical tests, specialists and surgery? Do you have disability insurance if you are injured and unable to work for months, years or the rest of your life?
Do you have professional liability insurance? This protects you if a client sues claiming you injured them during a treatment session. Therapists can be sued years after the treatment was performed so be sure you understand the differences between an "Occurrence" verses a "Claims Made" liability insurance policy.
Professional organizations serve many purposes, protecting your profession on a national and a state level. There is strength in numbers and it is important to join such organizations and support your professional rights. We must unite and flex our political muscle to uphold, adapt or pass the laws needed to protect our profession. These groups keep you updated on legislative issues and connected to your peers. They offer resources like: online therapist locators, newsletters, chapter meetings, conventions, insurance and the list goes on.
Clarify your plan, take action, assess your progress, be flexible, modify and adapt as necessary. I want you to thrive not survive your career choice of being a massage therapist. I hope this article has stimulated new ideas, motivation and potential.
Click here for more information about David Kent, LMT, NCTMB.
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