Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
October, 2011, Vol. 11, Issue 10
Survival Tips for Massage Therapists
By David Kent, LMT, NCTMB
Are you concerned about the potential length of your career as a massage therapist? Do aches and pains make you question how long you will physically last as a therapist? Are you having difficulty making ends meet while trying to find or maintain continuous employment? Do finances and other factors prevent you from changing careers? Read on to discover useful tips to help you survive a long and healthy career as a massage therapist.
Professional athletes prepare their physical bodies to avoid injuries. However, many massage therapists perform seventeen or more treatments, every few days, with little to no self-care. Massage therapists must train and maintain their bodies to avoid injuries and be prepared for the physical demands needed in the treatment room, whether during outcalls or performing chair massage.
What fundamentals of health do you discuss with your clients? Do you mention the importance of eating fresh, nutritious foods, drinking water to stay properly hydrated, adequately resting their mind and body, regularly stretching and strengthening, getting regular cardio exercise, the importance of receiving regular massage treatments? Are you "walking your massage therapist talk" and applying all the same concepts of health to yourself?
Is your self-care suffering because of time and or money? Would you like to avoid committing to an expensive gym membership? Does your work schedule or baby-sitting fees inhibit your self-care program? If you answered yes to any of the above, then now is a perfect time to get creative.
When was the last time you had a massage? There are many benefits for a therapist to receive regular treatments. You learn a lot every time you receive a massage. They help you stay connected to your profession, while caring for your body. Familiarize yourself with the different forms of massage, experience a few treatments in each modality to appreciate its unique benefits. Read Preparing for the Game (MT, January 2009).
If you fail to plan, you are planning to fail. Writing your goals and the action steps necessary to attain the desired outcomes is a powerful exercise. You must frequently review your goals, action list and follow through. The quality of the questions you ask yourself ultimately determines the answer your brain delivers, and this process drives your future behavior. For tips on designing empowering questions to help clarify and achieve your goals, read Taking Your Massage Practice to the Next Level (MT, November 2009) and The Power of the List (MT January 2008).
Committing a few minutes daily to achieving your goals accumulates over time into days, weeks and months of focused effort. Concentrate on the activities that provide the greatest return on your investment. Read The 80/20 Rule: Maximizing the Return on your Investment (MT March 2008) and The Power of a Minute (MT June 2007).
What makes your outcall, chair, spa or clinical treatment different from the others in your area? What triggers a client to reschedule, return and refer? Using the five human senses: visual (sight), auditory (hearing), kinesthetic (touch), gustatory (taste) and olfactory (smell) to educate your patients will leave a lasting impression. A well-educated patient is more likely to schedule regular treatments that can generate tens of thousands of dollars of income to your practice overthe course of your career. Read The Initial Treatment: Generating Thousands to Your Practice (MT July 2010) and Building Raving Fans: Consistency Is the Key (MT April 2008).
Stimulate the sense of smell with aromatherapy, while satisfying the sense of taste with fresh water or hot tea. The auditory learner in our patients needs to hear the: who, what, how and why of the treatment. The auditory sense of a person in pain is comforted when they hear confidence in your voice.
The visual part of our patients need to see postural analysis photos to understand how the symptoms of chronic neck pain and muscular tension headaches are being caused from a forward head and rounded shoulder posture. The visual part of us expects to be educated with muscular, skeletal, trigger point and other types of wall or flip charts. Read Practice Building: Getting Inside Your Patient's Heads (MT January 2011).
Spend wisely on quality products, keeping in mind the long-term return on your investment. You can save a lot of money by looking for value packages that bundle multiple items together. Having the professional tools to function is vital to your survival.
Are you looking for work opportunities as a massage therapist? Stay in touch with potential referral sources and employers by going to local massage schools, professional association meetings, conferences, seminars and researching the web.
Are you dressing the part of a professional healthcare provider? Take pride in yourself and your appearance. When you look good, you feel good and you present yourself to the world, potential clients and employers, in a positive way. Always have business cards ready and give them out so people can contact you. A variety of cost effective styles are available online or at local printers. Read Employment Tips for Massage Therapists (MT, June 2011).
Unlike professional athletes that have contracts that pay them even when they are injured or sick, the income of a massage therapist is often directly related to the number of treatments they are performing. Protect your personal investment as a massage therapist with the proper insurance policies.
Do you have health insurance for an unexpected illness or injury that could land you in the hospital, requiring a multitude of medical tests, specialists and surgery? Do you have disability insurance if you are injured and unable to work for months, years or the rest of your life?
Do you have professional liability insurance? This protects you if a client sues claiming you injured them during a treatment session. Therapists can be sued years after the treatment was performed so be sure you understand the differences between an "Occurrence" verses a "Claims Made" liability insurance policy.
Professional organizations serve many purposes, protecting your profession on a national and a state level. There is strength in numbers and it is important to join such organizations and support your professional rights. We must unite and flex our political muscle to uphold, adapt or pass the laws needed to protect our profession. These groups keep you updated on legislative issues and connected to your peers. They offer resources like: online therapist locators, newsletters, chapter meetings, conventions, insurance and the list goes on.
Clarify your plan, take action, assess your progress, be flexible, modify and adapt as necessary. I want you to thrive not survive your career choice of being a massage therapist. I hope this article has stimulated new ideas, motivation and potential.
Click here for more information about David Kent, LMT, NCTMB.
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