resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
October, 2011, Vol. 11, Issue 10
Transforming Your CranioSacral Practice
By Sharon Desjarlais, CC
Amy Lewis, LMT, CST, used to treat her CranioSacral practice the same way most hands-on therapists treat theirs: as a place for individual clients to relieve long-held patterns of stress and pain.Each time she moved, from Hawaii to California to Nevada, she followed that model to fill her practice again and again and again.
Yet over the years, Amy couldn't ignore the nagging sensation that had been following her. While she loved facilitating hands-on sessions, she felt like a teacher and a change-agent at heart, one who yearned to help far more clients by teaching them how to align with their "healthy daily rhythms."
Do you, too, feel the call to do more and to be more than your CranioSacral practice allows? You can resist the urge, but you'll also restrict your impact in three essential ways:
This year, Amy made the leap from hands-on practitioner to holistic business owner. Follow her lead and you can also reach more clients than you ever have. How? By embracing these three essential keys.
Key #1: Uplevel Your Identity
One of the biggest issues blocking therapists from expanding into a holistic business is how they look at themselves. Thoughts like, "I'm just a massage therapist," or "I'm just a bodyworker," groove neurological pathways in our brains that not only dictate how we think and feel about ourselves, but which actions we feel capable of taking. And our actions will either empower us or restrict us.
To uplevel your practice, it helps to uplevel your internal identity first. One easy way is to step into the shoes of your Inner Mentor. Mentors are people who inspire us by their actions, even when we're not consciously aware of it. By tapping into the memories of your favorite mentors, you can begin to see yourself in empowering new ways. Give it a try. Imagine someone you admire standing in front of you. Make the vision as vivid as you can. If it's black and white, change it to color. If it's fuzzy, make it clear. If it's far away, bring it front and center. Now take a few moments to appreciate the positive qualities you see in this person. Then, literally take a step forward until you're in your mentor's space and imagine aligning with all those qualities you respect.
By stepping into the shoes of your Inner Mentor, you ignite those characteristics and resources within you, because the psychological mechanism of "projection" works two ways. Just as we unconsciously project traits we don't like about ourselves onto other people, we also project our positive qualities that may feel a bit too big for us to step into. As Marianne Williamson wrote in her book, A Return to Love, "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us." When you use your Inner Mentors to illuminate yourself, you can see your potential from a much higher vantage point. And then you can more easily expand your practice along with your vision.
Key #2: Design Your Own Signature System
Years ago, Dr. John Upledger developed the 10-Step Protocol for facilitating a CranioSacral session. I once asked him what moved him to create it, expecting a complex response. Instead, he said simply, "Because therapists were asking for it." As it turns out, when he first started teaching cranial work to massage therapists in the 1980s, the concept was so new that he had a tough time convincing people to sign on. So he packaged his techniques into the 10-Step Protocol to make it easier to grasp. When therapists discovered they'd be learning a step-by-step system, they were suddenly able to see themselves practicing it and they began signing up. The Upledger Institute has gone on to train more than 100,000 therapists worldwide.
Even as a solo practitioner, you can inspire that same confidence when potential clients find out you have a step-by-step system for solving their health challenges. Why? Because people trust systems. When you have, for instance, a 3-step system for transforming pain, stress and discomfort into vibrant health, they relax. And why not? You come across as the healthcare expert who's got it all figured out. The best part is, you don't even need to create anything new; you already embody it your signature system. On some level, you already know the steps every one of your clients needs to take over a series of sessions to move out of the pain they're experiencing to the results they want instead. Some may move down the path faster than others. Yet essentially, they all need to go through the same steps to become pain- and stress-free. When you map out those steps, you have a system you can use as a framework to design creative new programs and products for your business.
Consider Dave Tomlinson, RMT, CST-D, a CranioSacral Therapy instructor. He loves working hands-on, yet he feels drawn to help people shift their out of their self-perceived limitations. So he's developing a signature system that uses CranioSacral therapy to transform his clients limiting beliefs. Jeannine Wiest, LMT, CST, is passionate about both CranioSacral Therapy and creative writing. So she crafted a signature system that uses the principles of light-touch techniques to help authors tap into their hidden resources so their writing flows with depth, clarity and ease. Now, in addition to her hands-on work, she facilitates group workshops at beautiful retreat centers, like California's Joshua Tree and Idyllwild Arts. So rather than offering more hands-on sessions, have some fun and design your own a signature system. Look at the arc of your favorite clients' therapeutic journey and the results they've achieved. Which steps did they need to take to get from where they were when they first came to see you to the outcomes they're enjoying now? Outline those steps and you have a body of work that can help elevate your practice to a business.
Key #3: Create a Variety of Programs, Products and Price Points
There's a big misconception in the cranial world that prevents all too many big-hearted therapists from making a generous living. That is, because CranioSacral Therapy uses such a light touch, you can easily work on five, six, even seven clients in a day. The reality? Cranial work is often an end-of-the-line modality for people who've been in serious pain, stress and dysfunction for years. One day you might be working on an adult with head, neck and back pain that's gone in a session or two. But other days it may be a little boy lost in autism. Or a teenage athlete sidelined by migraines. Or a woman whose body is wracked with fibromyalgia. Or a man who woke up one morning to find his face half paralyzed with Bell's palsy.
These cases can be intense. Doing too many in a day can eventually lead to exhaustion and burn-out. So rather than stretch yourself too thin trying to squeeze in more sessions, follow a sustainable business model that can take you where you want to be in five years, not just five months.
One simple way is to divide the steps of your signature system into a series of programs based on outcomes and results. Amy Lewis used her signature system to create 6-week and 6-month programs tailored to women struggling with one of four specific conditions:
"I was tired of going session to session with clients rather than offering them something that represented a deeper commitment to their health," Amy said. And because each program is oriented to specific pain points and results, she's attracting new clients who appreciate her work and who stay with her a lot longer. They're investing in themselves through Amy's business in much healthier ways.
Like Amy, you too can create programs and products in a variety of formats and price points that more people can access, such as:
You are now able to tap into the value of leverage by serving more people in less time with less effort. Sound good to you? Then embrace these three essential keys and become a holistic business owner. When you uplevel your identity, design your signature system, and offer signature programs and products, you multiply your impact and your income. Then imagine who you get to be.
Click here for more information about Sharon Desjarlais, CC.
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