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Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
October, 2011, Vol. 11, Issue 10
Transforming Your CranioSacral Practice
By Sharon Desjarlais, CC
Amy Lewis, LMT, CST, used to treat her CranioSacral practice the same way most hands-on therapists treat theirs: as a place for individual clients to relieve long-held patterns of stress and pain.Each time she moved, from Hawaii to California to Nevada, she followed that model to fill her practice again and again and again.
Yet over the years, Amy couldn't ignore the nagging sensation that had been following her. While she loved facilitating hands-on sessions, she felt like a teacher and a change-agent at heart, one who yearned to help far more clients by teaching them how to align with their "healthy daily rhythms."
Do you, too, feel the call to do more and to be more than your CranioSacral practice allows? You can resist the urge, but you'll also restrict your impact in three essential ways:
This year, Amy made the leap from hands-on practitioner to holistic business owner. Follow her lead and you can also reach more clients than you ever have. How? By embracing these three essential keys.
Key #1: Uplevel Your Identity
One of the biggest issues blocking therapists from expanding into a holistic business is how they look at themselves. Thoughts like, "I'm just a massage therapist," or "I'm just a bodyworker," groove neurological pathways in our brains that not only dictate how we think and feel about ourselves, but which actions we feel capable of taking. And our actions will either empower us or restrict us.
To uplevel your practice, it helps to uplevel your internal identity first. One easy way is to step into the shoes of your Inner Mentor. Mentors are people who inspire us by their actions, even when we're not consciously aware of it. By tapping into the memories of your favorite mentors, you can begin to see yourself in empowering new ways. Give it a try. Imagine someone you admire standing in front of you. Make the vision as vivid as you can. If it's black and white, change it to color. If it's fuzzy, make it clear. If it's far away, bring it front and center. Now take a few moments to appreciate the positive qualities you see in this person. Then, literally take a step forward until you're in your mentor's space and imagine aligning with all those qualities you respect.
By stepping into the shoes of your Inner Mentor, you ignite those characteristics and resources within you, because the psychological mechanism of "projection" works two ways. Just as we unconsciously project traits we don't like about ourselves onto other people, we also project our positive qualities that may feel a bit too big for us to step into. As Marianne Williamson wrote in her book, A Return to Love, "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us." When you use your Inner Mentors to illuminate yourself, you can see your potential from a much higher vantage point. And then you can more easily expand your practice along with your vision.
Key #2: Design Your Own Signature System
Years ago, Dr. John Upledger developed the 10-Step Protocol for facilitating a CranioSacral session. I once asked him what moved him to create it, expecting a complex response. Instead, he said simply, "Because therapists were asking for it." As it turns out, when he first started teaching cranial work to massage therapists in the 1980s, the concept was so new that he had a tough time convincing people to sign on. So he packaged his techniques into the 10-Step Protocol to make it easier to grasp. When therapists discovered they'd be learning a step-by-step system, they were suddenly able to see themselves practicing it and they began signing up. The Upledger Institute has gone on to train more than 100,000 therapists worldwide.
Even as a solo practitioner, you can inspire that same confidence when potential clients find out you have a step-by-step system for solving their health challenges. Why? Because people trust systems. When you have, for instance, a 3-step system for transforming pain, stress and discomfort into vibrant health, they relax. And why not? You come across as the healthcare expert who's got it all figured out. The best part is, you don't even need to create anything new; you already embody it your signature system. On some level, you already know the steps every one of your clients needs to take over a series of sessions to move out of the pain they're experiencing to the results they want instead. Some may move down the path faster than others. Yet essentially, they all need to go through the same steps to become pain- and stress-free. When you map out those steps, you have a system you can use as a framework to design creative new programs and products for your business.
Consider Dave Tomlinson, RMT, CST-D, a CranioSacral Therapy instructor. He loves working hands-on, yet he feels drawn to help people shift their out of their self-perceived limitations. So he's developing a signature system that uses CranioSacral therapy to transform his clients limiting beliefs. Jeannine Wiest, LMT, CST, is passionate about both CranioSacral Therapy and creative writing. So she crafted a signature system that uses the principles of light-touch techniques to help authors tap into their hidden resources so their writing flows with depth, clarity and ease. Now, in addition to her hands-on work, she facilitates group workshops at beautiful retreat centers, like California's Joshua Tree and Idyllwild Arts. So rather than offering more hands-on sessions, have some fun and design your own a signature system. Look at the arc of your favorite clients' therapeutic journey and the results they've achieved. Which steps did they need to take to get from where they were when they first came to see you to the outcomes they're enjoying now? Outline those steps and you have a body of work that can help elevate your practice to a business.
Key #3: Create a Variety of Programs, Products and Price Points
There's a big misconception in the cranial world that prevents all too many big-hearted therapists from making a generous living. That is, because CranioSacral Therapy uses such a light touch, you can easily work on five, six, even seven clients in a day. The reality? Cranial work is often an end-of-the-line modality for people who've been in serious pain, stress and dysfunction for years. One day you might be working on an adult with head, neck and back pain that's gone in a session or two. But other days it may be a little boy lost in autism. Or a teenage athlete sidelined by migraines. Or a woman whose body is wracked with fibromyalgia. Or a man who woke up one morning to find his face half paralyzed with Bell's palsy.
These cases can be intense. Doing too many in a day can eventually lead to exhaustion and burn-out. So rather than stretch yourself too thin trying to squeeze in more sessions, follow a sustainable business model that can take you where you want to be in five years, not just five months.
One simple way is to divide the steps of your signature system into a series of programs based on outcomes and results. Amy Lewis used her signature system to create 6-week and 6-month programs tailored to women struggling with one of four specific conditions:
"I was tired of going session to session with clients rather than offering them something that represented a deeper commitment to their health," Amy said. And because each program is oriented to specific pain points and results, she's attracting new clients who appreciate her work and who stay with her a lot longer. They're investing in themselves through Amy's business in much healthier ways.
Like Amy, you too can create programs and products in a variety of formats and price points that more people can access, such as:
You are now able to tap into the value of leverage by serving more people in less time with less effort. Sound good to you? Then embrace these three essential keys and become a holistic business owner. When you uplevel your identity, design your signature system, and offer signature programs and products, you multiply your impact and your income. Then imagine who you get to be.
Click here for more information about Sharon Desjarlais, CC.
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