resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Sell Out: Using Research for the Wrong Reasons
The above chorus is from the ska band Reel Big Fish's 1997 hit song, "Sell Out," from their album, "Turn the Radio Off." In the song, the singer sarcastically relates the plight of a musician who is tired of "flipping burgers" and is willing to get "lots of money" by playing "what they want you to hear" in order to get a recording contract.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
News in Brief
A Winner in and Out of the Office; Ready for the "Have-A-Heart" Campaign? New Integrative Medicine Journal.
The Amazing Clinical Versatility of Milk Thistle (Part 1)
Most of us know that the standardized extract from the seeds of milk thistle (Silybum marianum) is probably the best-proven herb for protecting the liver from chemical and inflammatory damage.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Osteoporosis Isn't Always the Case
What is your diagnosis? The patient is a 58-year-old female with back pain. I am sure all of you see the compression fracture at L2; however, there are some findings that suggest this is not a compression fracture due to osteoporosis.
Top 10 Fitness Trends for 2016
The American College of Sports Medicine (ACSM) published its annual fitness trend forecast in the November / December 2015 issue of ACSM's Health & Fitness Journal.
Spine Surgery: A Tale of Greed and Corruption
All too often, where there's substantial money to be made, greed and corruption inevitably follow.
Do You Teach Patients How to Breathe Properly?
Spinal manipulation often produces quick results in terms of pain alleviation and improved range of motion. Unfortunately, once the patient is no longer in pain, they may discontinue therapy, only to be plagued by the same complaint at a future date.
Elevated Shoulder? Check the QL
As you know, posture reveals a great deal about the body. Posture is a unique mental and physical landscape revealing compensations and adaptations to life. It's a classic mind-and-body story.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
The MRI: When and Why to Order One
As I lecture around the country to both chiropractors and medical specialists, it's clear one of the main disconnects between the two professions is that of an accurate diagnosis.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
The Future of Functional Neurology
Functional is the hot buzzword in health care these days; witness the rising popularity of functional medicine, functional testing and yes, functional neurology.
Preventing ACL Injuries in Female Athletes
For female athletes, the key to optimal athletic health lies in preventing ACL injuries. In medical terms, the anterior cruciate ligament (ACL) is the primary restraint to the anterior displacement of the tibia on the femur at all angles of the knee flexor.
We Get Letters & Email
In the Dec. 1, 2015 issue, we have Donald Petersen reporting on "the adapting chiropractic practice," which includes multidisciplinary practice as an option; a ChiroPoll indicating 59 percent of DCs are seeing at least 21 patients per day and 27 percent are seeing more than 40.
October, 2011, Vol. 11, Issue 10
Transforming Your CranioSacral Practice
By Sharon Desjarlais, CC
Amy Lewis, LMT, CST, used to treat her CranioSacral practice the same way most hands-on therapists treat theirs: as a place for individual clients to relieve long-held patterns of stress and pain.Each time she moved, from Hawaii to California to Nevada, she followed that model to fill her practice again and again and again.
Yet over the years, Amy couldn't ignore the nagging sensation that had been following her. While she loved facilitating hands-on sessions, she felt like a teacher and a change-agent at heart, one who yearned to help far more clients by teaching them how to align with their "healthy daily rhythms."
Do you, too, feel the call to do more and to be more than your CranioSacral practice allows? You can resist the urge, but you'll also restrict your impact in three essential ways:
This year, Amy made the leap from hands-on practitioner to holistic business owner. Follow her lead and you can also reach more clients than you ever have. How? By embracing these three essential keys.
Key #1: Uplevel Your Identity
One of the biggest issues blocking therapists from expanding into a holistic business is how they look at themselves. Thoughts like, "I'm just a massage therapist," or "I'm just a bodyworker," groove neurological pathways in our brains that not only dictate how we think and feel about ourselves, but which actions we feel capable of taking. And our actions will either empower us or restrict us.
To uplevel your practice, it helps to uplevel your internal identity first. One easy way is to step into the shoes of your Inner Mentor. Mentors are people who inspire us by their actions, even when we're not consciously aware of it. By tapping into the memories of your favorite mentors, you can begin to see yourself in empowering new ways. Give it a try. Imagine someone you admire standing in front of you. Make the vision as vivid as you can. If it's black and white, change it to color. If it's fuzzy, make it clear. If it's far away, bring it front and center. Now take a few moments to appreciate the positive qualities you see in this person. Then, literally take a step forward until you're in your mentor's space and imagine aligning with all those qualities you respect.
By stepping into the shoes of your Inner Mentor, you ignite those characteristics and resources within you, because the psychological mechanism of "projection" works two ways. Just as we unconsciously project traits we don't like about ourselves onto other people, we also project our positive qualities that may feel a bit too big for us to step into. As Marianne Williamson wrote in her book, A Return to Love, "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us." When you use your Inner Mentors to illuminate yourself, you can see your potential from a much higher vantage point. And then you can more easily expand your practice along with your vision.
Key #2: Design Your Own Signature System
Years ago, Dr. John Upledger developed the 10-Step Protocol for facilitating a CranioSacral session. I once asked him what moved him to create it, expecting a complex response. Instead, he said simply, "Because therapists were asking for it." As it turns out, when he first started teaching cranial work to massage therapists in the 1980s, the concept was so new that he had a tough time convincing people to sign on. So he packaged his techniques into the 10-Step Protocol to make it easier to grasp. When therapists discovered they'd be learning a step-by-step system, they were suddenly able to see themselves practicing it and they began signing up. The Upledger Institute has gone on to train more than 100,000 therapists worldwide.
Even as a solo practitioner, you can inspire that same confidence when potential clients find out you have a step-by-step system for solving their health challenges. Why? Because people trust systems. When you have, for instance, a 3-step system for transforming pain, stress and discomfort into vibrant health, they relax. And why not? You come across as the healthcare expert who's got it all figured out. The best part is, you don't even need to create anything new; you already embody it your signature system. On some level, you already know the steps every one of your clients needs to take over a series of sessions to move out of the pain they're experiencing to the results they want instead. Some may move down the path faster than others. Yet essentially, they all need to go through the same steps to become pain- and stress-free. When you map out those steps, you have a system you can use as a framework to design creative new programs and products for your business.
Consider Dave Tomlinson, RMT, CST-D, a CranioSacral Therapy instructor. He loves working hands-on, yet he feels drawn to help people shift their out of their self-perceived limitations. So he's developing a signature system that uses CranioSacral therapy to transform his clients limiting beliefs. Jeannine Wiest, LMT, CST, is passionate about both CranioSacral Therapy and creative writing. So she crafted a signature system that uses the principles of light-touch techniques to help authors tap into their hidden resources so their writing flows with depth, clarity and ease. Now, in addition to her hands-on work, she facilitates group workshops at beautiful retreat centers, like California's Joshua Tree and Idyllwild Arts. So rather than offering more hands-on sessions, have some fun and design your own a signature system. Look at the arc of your favorite clients' therapeutic journey and the results they've achieved. Which steps did they need to take to get from where they were when they first came to see you to the outcomes they're enjoying now? Outline those steps and you have a body of work that can help elevate your practice to a business.
Key #3: Create a Variety of Programs, Products and Price Points
There's a big misconception in the cranial world that prevents all too many big-hearted therapists from making a generous living. That is, because CranioSacral Therapy uses such a light touch, you can easily work on five, six, even seven clients in a day. The reality? Cranial work is often an end-of-the-line modality for people who've been in serious pain, stress and dysfunction for years. One day you might be working on an adult with head, neck and back pain that's gone in a session or two. But other days it may be a little boy lost in autism. Or a teenage athlete sidelined by migraines. Or a woman whose body is wracked with fibromyalgia. Or a man who woke up one morning to find his face half paralyzed with Bell's palsy.
These cases can be intense. Doing too many in a day can eventually lead to exhaustion and burn-out. So rather than stretch yourself too thin trying to squeeze in more sessions, follow a sustainable business model that can take you where you want to be in five years, not just five months.
One simple way is to divide the steps of your signature system into a series of programs based on outcomes and results. Amy Lewis used her signature system to create 6-week and 6-month programs tailored to women struggling with one of four specific conditions:
"I was tired of going session to session with clients rather than offering them something that represented a deeper commitment to their health," Amy said. And because each program is oriented to specific pain points and results, she's attracting new clients who appreciate her work and who stay with her a lot longer. They're investing in themselves through Amy's business in much healthier ways.
Like Amy, you too can create programs and products in a variety of formats and price points that more people can access, such as:
You are now able to tap into the value of leverage by serving more people in less time with less effort. Sound good to you? Then embrace these three essential keys and become a holistic business owner. When you uplevel your identity, design your signature system, and offer signature programs and products, you multiply your impact and your income. Then imagine who you get to be.
Click here for more information about Sharon Desjarlais, CC.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.