Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
September, 2011, Vol. 11, Issue 09
Embracing the Future of Integrated Care
By Whitney Lowe, LMT
There is no shortage of complaints about the health care system, whether in this country or abroad. Unfortunately, we don't get as much press attention for those things that actually are innovative and working well.There is a movement afoot where practitioners are looking at ways to offer the most optimum means of treatment in a patient-centered healthcare approach. This method of integrated care is an exciting departure from what we have seen previously as the dominant model in our health care system.
While there are many situations in clinics where health professionals in different fields work together, as a general rule, our professions work and exist in separate silos. Each of our professions has a unique culture, literature, attitude, and perception. We tend to view the other professions through the lens of bias created by our own profession.
Yet, for any patient or client to derive the best care, in many situations the skills of different professionals are needed. For this to work we must get out of our silos and learn more about each other as healthcare professionals. I have had the great fortune to work with two different organizations that are doing this in very inspiring and unique ways and there is much that we can learn from them in providing the most effective patient- or client-centered care.
Several years ago, I began working with the Academic Consortium for Complementary and Alternative Health Care (ACCAHC). This is one of the most passionate and interesting groups I have ever worked with. I first met many of these individuals prior to ACCAHC's formation at the National Education Dialogue (NED) held at Georgetown University in 2005. The purpose of NED was to bring together physicians and deans of academic medical centers with leaders in the alternative health care professions, to talk about educating future practitioners so we could learn more about what we do in each other's professions. It was simply amazing to sit at the table with physicians and mainstream medical academics who were eagerly interested in learning about what we do in massage therapy and alternative healthcare.
ACCAHC grew out of the NED and is an organization of representatives from alternative health care professions. The primary focus of ACCAHC is to encourage a patient-centered healthcare model that includes integration of all healthcare modalities to find the most effective and appropriate care for each individual. In order for this to occur effectively, the practitioners, educators, and researchers from each of these professions must first learn a great deal about what others in different fields do. While I thought I had a pretty good understanding of the other alternative healthcare professions, it became very clear early on that there was so much I didn't know about how care was delivered in these other fields.
One of the major projects currently underway for ACCAHC is a focus on interprofessional education (learning about what other professions do). When you think about referring a client to someone else for care, it is really essential that you have a thorough grasp of the treatment approaches used for that individual. We must understand how massage interfaces with those other treatments. Similarly, when a client is referred to us from some other practitioner, we need to understand the approaches that have been used previously and why they may or may not have been effective. Interprofessional education is at the core of this understanding and the initiatives of ACCAHC are highly valuable in bringing massage therapy forward.
Unfortunately, not all of the organizations in the massage therapy profession have recognized the crucial importance of ACCAHC's work. We have had good representation from educators, clinicians, and researchers, but in order to move forward as a viable profession within this organization we must also have a strong and proactive participation from our accreditation and certification bodies.
The second group that illustrates a great model of integrated care is one that I've very recently become involved with. It is called TRIARQ and is headquartered in New York. TRIARQ was started by a number of physicians and physical therapists who recognized that they were both working with the same patients, but in many instances not benefiting from a thorough and comprehensive understanding of the treatment approaches they were each using. As the TRIARQ website states:
"Healthcare for patients with musculoskeletal injuries is fragmented among physicians, physical therapists, occupational therapists and patients. Historically, there has been limited communication or coordination of care amongst these groups. We are seeing fundamental changes in the philosophy of patient care including stress on continuity, quality, scientific-based treatment and performance of healthcare professionals. The success of treatment, measured by patient satisfaction, needs to improve."
Because musculoskeletal injuries make up a huge segment of healthcare expenditures, it is essential that we encourage greater collaboration between those professionals who treat musculoskeletal injuries. TRIARQ has recently opened up their membership to massage therapists and actively encourage the participation of massage professionals in this interprofessional dialogue. After speaking at a recent symposium with them in New York, I was once again thoroughly impressed by the degree of respect and mutual collaboration amongst all the individuals representing their own unique perspectives. It is this type of integrated healthcare that will provide clients and patients the most effective opportunities to enhance their health and well-being.
I would encourage all massage therapists to seek out not only these organizations, but any opportunities to enhance your own understanding and awareness of what people in other healthcare fields do so you can best understand how to integrate those practices with your own. We are at a place in our health care system where we must get out of our individual silos and find ways to deliver optimal integrated care. The more we learn about each other the better we will be in our own approaches.
Click here for more information about Whitney Lowe, LMT.
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