resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols and treatment Timing: A course of treatments should be performed over a period of 12 weeks if possible. Microneedling should be performed once every two weeks.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
Acupuncture Points: Broadening Our Scope and Diagnostic Work
As every practitioner knows, the correct diagnosis is everything. Most healing disciplines rely on the use of symptomatology for their treatment implementation. Beyond symptomatology, we have clinical tests to provide more objective findings.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
September, 2011, Vol. 11, Issue 09
5 Ways to Lose a Client in One Hour or Less
By Angie Patrick
Can you really lose a client in one hour? Absolutely!
You might ask, "Angie, what could possibly go wrong in an hour that would make my client never come back and make the relationship irreparable?" My answer, "Have a seat, get comfy and pour yourself a cup of coffee because I have some things to share with you."
Think of these flaws like a David Letterman list of the top 5 things you should NEVER do.
This is a word that can be taken two ways; first figuratively, then literally. If your client gets on your table and from their view can see all the junk, trash, dust and yes, dare I say, dead bugs under your tables and in the corners where a broom might miss, then you can bet that client will not be back. If your sheets smell funky because they have had oil stains that never fully came out, thus making the sheets smell rancid, you can bet this is an aromatherapy treatment the client will not indulge in twice. Should you be smack in the middle of a bad day, and that bad day comes through to the customer in the form of verbal nastiness or shortness, or at all like the customer is a burden rather than a blessing, then you can likely cross that client off your Christmas Card List.
2. Improper Draping.
This is something many therapists do not take seriously enough. No one wants to feel exposed. The truth is, body image is a very real issue for most of us and having our massage nude is already a potential issue from a modesty standpoint. If you compound that with our fear of being exposed, improper draping becomes a deal breaker for many. While in school, we maybe have become a bit more immodest than mainstream America when it comes to nudity overall, but the rest of the world is not so open about it. Maintaining a modicum of privacy and modesty for your client is something they must have to feel safe, and when they feel safe they can relax.
3. Robust Verbiage.
This is really a nice way of saying you talk too much. Clients typically do not wish to chit chat about TV, world events, music, the price of tea in the Congo, or any other topic during a massage. You must respect the bliss, otherwise the client feels compelled to pay attention to whatever you are talking about and is therefore paying les attention to the massage. At the end of the session, a client who has been inundated with voice clutter (another PC term for running on at the mouth) might well feel their money has not been well spent. They could feel as if they did not get the full benefit of the massage and will not come back. You might never know why they do not return, but your bottom line will certainly know it.
4. Loud Distraction.
If you are in an office setting with others working in your facility, it is imperative that everyone working for your company respect the bliss. This means, no loud voices in the break room, no loud noises such as deliveries when clients are present, no children playing loudly outside, and no outside noise that would distract from the massage experience. If someone cannot relax and give in to your treatment, they will not be satisfied. No matter how fabulous you might be, if I hear a baby crying, a dog barking or television in another room, I am distracted and I likely will feel as if I need to find someplace quieter for my next massage.
5. Disregarding Personal Requests.
I have to say, I am a stickler about this. If I walk into an establishment and request my back be the focus, then I would like to have every reason in the world to think my therapist heard me and is paying heed to my request. If we get into the massage and they are working on everything but my back, I have to believe they did not listen, nor do they care what I want. Neither of which I care for as a quality to look for in a therapist.
These are just some of the ways you can blow a client relationship in one hour or less, however there are many more. Making the time to pay attention to detail is key. Do yourself a favor and get on your own table. What do you see? Are you comfortable? Are you warm? Does anything need to be cleaned? Should you buy new sheets? How about the noise level? Is it calm or can it be covered at least by music in the massage room?
Take some time to really inventory all the things you see, smell and hear. Yes, even look at your own shoes because your client will be looking at them, too, while face down. All of these things play into the client's perception of your overall ability to serve their needs. Even though you might well be a gifted therapist, you can still give the impression you are less than capable by making these mistakes. Take some time, invest in yourself and your business, and do a sweep to see if anything is amiss. Once everything is as it should be, you can get back to the business of retaining clients rather than having them fall off your radar
Click here for previous articles by Angie Patrick.
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