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Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
September, 2011, Vol. 11, Issue 09
5 Ways to Lose a Client in One Hour or Less
By Angie Patrick
Can you really lose a client in one hour? Absolutely!
You might ask, "Angie, what could possibly go wrong in an hour that would make my client never come back and make the relationship irreparable?" My answer, "Have a seat, get comfy and pour yourself a cup of coffee because I have some things to share with you."
Think of these flaws like a David Letterman list of the top 5 things you should NEVER do.
This is a word that can be taken two ways; first figuratively, then literally. If your client gets on your table and from their view can see all the junk, trash, dust and yes, dare I say, dead bugs under your tables and in the corners where a broom might miss, then you can bet that client will not be back. If your sheets smell funky because they have had oil stains that never fully came out, thus making the sheets smell rancid, you can bet this is an aromatherapy treatment the client will not indulge in twice. Should you be smack in the middle of a bad day, and that bad day comes through to the customer in the form of verbal nastiness or shortness, or at all like the customer is a burden rather than a blessing, then you can likely cross that client off your Christmas Card List.
2. Improper Draping.
This is something many therapists do not take seriously enough. No one wants to feel exposed. The truth is, body image is a very real issue for most of us and having our massage nude is already a potential issue from a modesty standpoint. If you compound that with our fear of being exposed, improper draping becomes a deal breaker for many. While in school, we maybe have become a bit more immodest than mainstream America when it comes to nudity overall, but the rest of the world is not so open about it. Maintaining a modicum of privacy and modesty for your client is something they must have to feel safe, and when they feel safe they can relax.
3. Robust Verbiage.
This is really a nice way of saying you talk too much. Clients typically do not wish to chit chat about TV, world events, music, the price of tea in the Congo, or any other topic during a massage. You must respect the bliss, otherwise the client feels compelled to pay attention to whatever you are talking about and is therefore paying les attention to the massage. At the end of the session, a client who has been inundated with voice clutter (another PC term for running on at the mouth) might well feel their money has not been well spent. They could feel as if they did not get the full benefit of the massage and will not come back. You might never know why they do not return, but your bottom line will certainly know it.
4. Loud Distraction.
If you are in an office setting with others working in your facility, it is imperative that everyone working for your company respect the bliss. This means, no loud voices in the break room, no loud noises such as deliveries when clients are present, no children playing loudly outside, and no outside noise that would distract from the massage experience. If someone cannot relax and give in to your treatment, they will not be satisfied. No matter how fabulous you might be, if I hear a baby crying, a dog barking or television in another room, I am distracted and I likely will feel as if I need to find someplace quieter for my next massage.
5. Disregarding Personal Requests.
I have to say, I am a stickler about this. If I walk into an establishment and request my back be the focus, then I would like to have every reason in the world to think my therapist heard me and is paying heed to my request. If we get into the massage and they are working on everything but my back, I have to believe they did not listen, nor do they care what I want. Neither of which I care for as a quality to look for in a therapist.
These are just some of the ways you can blow a client relationship in one hour or less, however there are many more. Making the time to pay attention to detail is key. Do yourself a favor and get on your own table. What do you see? Are you comfortable? Are you warm? Does anything need to be cleaned? Should you buy new sheets? How about the noise level? Is it calm or can it be covered at least by music in the massage room?
Take some time to really inventory all the things you see, smell and hear. Yes, even look at your own shoes because your client will be looking at them, too, while face down. All of these things play into the client's perception of your overall ability to serve their needs. Even though you might well be a gifted therapist, you can still give the impression you are less than capable by making these mistakes. Take some time, invest in yourself and your business, and do a sweep to see if anything is amiss. Once everything is as it should be, you can get back to the business of retaining clients rather than having them fall off your radar
Click here for more information about Angie Patrick.
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