resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
Six Things Every DC Should Know About the Zika Virus
The Zika outbreak continues to spread across the continental United States and U.S. territories. We offer this brief overview on this important public health problem for the practicing doctor of chiropractic.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
September, 2011, Vol. 11, Issue 09
5 Ways to Lose a Client in One Hour or Less
By Angie Patrick
Can you really lose a client in one hour? Absolutely!
You might ask, "Angie, what could possibly go wrong in an hour that would make my client never come back and make the relationship irreparable?" My answer, "Have a seat, get comfy and pour yourself a cup of coffee because I have some things to share with you."
Think of these flaws like a David Letterman list of the top 5 things you should NEVER do.
This is a word that can be taken two ways; first figuratively, then literally. If your client gets on your table and from their view can see all the junk, trash, dust and yes, dare I say, dead bugs under your tables and in the corners where a broom might miss, then you can bet that client will not be back. If your sheets smell funky because they have had oil stains that never fully came out, thus making the sheets smell rancid, you can bet this is an aromatherapy treatment the client will not indulge in twice. Should you be smack in the middle of a bad day, and that bad day comes through to the customer in the form of verbal nastiness or shortness, or at all like the customer is a burden rather than a blessing, then you can likely cross that client off your Christmas Card List.
2. Improper Draping.
This is something many therapists do not take seriously enough. No one wants to feel exposed. The truth is, body image is a very real issue for most of us and having our massage nude is already a potential issue from a modesty standpoint. If you compound that with our fear of being exposed, improper draping becomes a deal breaker for many. While in school, we maybe have become a bit more immodest than mainstream America when it comes to nudity overall, but the rest of the world is not so open about it. Maintaining a modicum of privacy and modesty for your client is something they must have to feel safe, and when they feel safe they can relax.
3. Robust Verbiage.
This is really a nice way of saying you talk too much. Clients typically do not wish to chit chat about TV, world events, music, the price of tea in the Congo, or any other topic during a massage. You must respect the bliss, otherwise the client feels compelled to pay attention to whatever you are talking about and is therefore paying les attention to the massage. At the end of the session, a client who has been inundated with voice clutter (another PC term for running on at the mouth) might well feel their money has not been well spent. They could feel as if they did not get the full benefit of the massage and will not come back. You might never know why they do not return, but your bottom line will certainly know it.
4. Loud Distraction.
If you are in an office setting with others working in your facility, it is imperative that everyone working for your company respect the bliss. This means, no loud voices in the break room, no loud noises such as deliveries when clients are present, no children playing loudly outside, and no outside noise that would distract from the massage experience. If someone cannot relax and give in to your treatment, they will not be satisfied. No matter how fabulous you might be, if I hear a baby crying, a dog barking or television in another room, I am distracted and I likely will feel as if I need to find someplace quieter for my next massage.
5. Disregarding Personal Requests.
I have to say, I am a stickler about this. If I walk into an establishment and request my back be the focus, then I would like to have every reason in the world to think my therapist heard me and is paying heed to my request. If we get into the massage and they are working on everything but my back, I have to believe they did not listen, nor do they care what I want. Neither of which I care for as a quality to look for in a therapist.
These are just some of the ways you can blow a client relationship in one hour or less, however there are many more. Making the time to pay attention to detail is key. Do yourself a favor and get on your own table. What do you see? Are you comfortable? Are you warm? Does anything need to be cleaned? Should you buy new sheets? How about the noise level? Is it calm or can it be covered at least by music in the massage room?
Take some time to really inventory all the things you see, smell and hear. Yes, even look at your own shoes because your client will be looking at them, too, while face down. All of these things play into the client's perception of your overall ability to serve their needs. Even though you might well be a gifted therapist, you can still give the impression you are less than capable by making these mistakes. Take some time, invest in yourself and your business, and do a sweep to see if anything is amiss. Once everything is as it should be, you can get back to the business of retaining clients rather than having them fall off your radar
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.