resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
Code Connection: Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
September, 2011, Vol. 11, Issue 09
5 Ways to Lose a Client in One Hour or Less
By Angie Patrick
Can you really lose a client in one hour? Absolutely!
You might ask, "Angie, what could possibly go wrong in an hour that would make my client never come back and make the relationship irreparable?" My answer, "Have a seat, get comfy and pour yourself a cup of coffee because I have some things to share with you."
Think of these flaws like a David Letterman list of the top 5 things you should NEVER do.
This is a word that can be taken two ways; first figuratively, then literally. If your client gets on your table and from their view can see all the junk, trash, dust and yes, dare I say, dead bugs under your tables and in the corners where a broom might miss, then you can bet that client will not be back. If your sheets smell funky because they have had oil stains that never fully came out, thus making the sheets smell rancid, you can bet this is an aromatherapy treatment the client will not indulge in twice. Should you be smack in the middle of a bad day, and that bad day comes through to the customer in the form of verbal nastiness or shortness, or at all like the customer is a burden rather than a blessing, then you can likely cross that client off your Christmas Card List.
2. Improper Draping.
This is something many therapists do not take seriously enough. No one wants to feel exposed. The truth is, body image is a very real issue for most of us and having our massage nude is already a potential issue from a modesty standpoint. If you compound that with our fear of being exposed, improper draping becomes a deal breaker for many. While in school, we maybe have become a bit more immodest than mainstream America when it comes to nudity overall, but the rest of the world is not so open about it. Maintaining a modicum of privacy and modesty for your client is something they must have to feel safe, and when they feel safe they can relax.
3. Robust Verbiage.
This is really a nice way of saying you talk too much. Clients typically do not wish to chit chat about TV, world events, music, the price of tea in the Congo, or any other topic during a massage. You must respect the bliss, otherwise the client feels compelled to pay attention to whatever you are talking about and is therefore paying les attention to the massage. At the end of the session, a client who has been inundated with voice clutter (another PC term for running on at the mouth) might well feel their money has not been well spent. They could feel as if they did not get the full benefit of the massage and will not come back. You might never know why they do not return, but your bottom line will certainly know it.
4. Loud Distraction.
If you are in an office setting with others working in your facility, it is imperative that everyone working for your company respect the bliss. This means, no loud voices in the break room, no loud noises such as deliveries when clients are present, no children playing loudly outside, and no outside noise that would distract from the massage experience. If someone cannot relax and give in to your treatment, they will not be satisfied. No matter how fabulous you might be, if I hear a baby crying, a dog barking or television in another room, I am distracted and I likely will feel as if I need to find someplace quieter for my next massage.
5. Disregarding Personal Requests.
I have to say, I am a stickler about this. If I walk into an establishment and request my back be the focus, then I would like to have every reason in the world to think my therapist heard me and is paying heed to my request. If we get into the massage and they are working on everything but my back, I have to believe they did not listen, nor do they care what I want. Neither of which I care for as a quality to look for in a therapist.
These are just some of the ways you can blow a client relationship in one hour or less, however there are many more. Making the time to pay attention to detail is key. Do yourself a favor and get on your own table. What do you see? Are you comfortable? Are you warm? Does anything need to be cleaned? Should you buy new sheets? How about the noise level? Is it calm or can it be covered at least by music in the massage room?
Take some time to really inventory all the things you see, smell and hear. Yes, even look at your own shoes because your client will be looking at them, too, while face down. All of these things play into the client's perception of your overall ability to serve their needs. Even though you might well be a gifted therapist, you can still give the impression you are less than capable by making these mistakes. Take some time, invest in yourself and your business, and do a sweep to see if anything is amiss. Once everything is as it should be, you can get back to the business of retaining clients rather than having them fall off your radar
Click here for more information about Angie Patrick.
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