resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
September, 2011, Vol. 11, Issue 09
Your Dog Can Help You Grow Your Business
By Cary Bayer
A dog, so the proverb goes, is a man's best friend. A dog also might be a massage therapist's best teacher. It can certainly be a massage therapist's inspiration for a new business program.
A dog embodies so many qualities of the enlightenment described by the world's great teachers — from Buddha, Krishna and Lao Tzu in the East, and Jesus and Mohammed in the Middle East — that it's hardly a coincidence that dog is god spelled backwards. If you'll allow me to speak colloquially like they used to in the Old West...Doggonit, a canine can help inspire you to grow your business.
Canis lupus familiaris, as scientists call the family dog, demonstrates not just love, but a form of unconditional love that's hard to find in our world. What husband and wife don't like to think that their partner loves them unconditionally? Many a husband, who's turned his head a little too long to gaze at the "hottie" in a mini-skirt passing through the mall, has discovered how quickly his spouse's love is less than unconditional. What if a woman gains 75 pounds? Unfortunately, that has moved far too many men in our disposable culture to be on the lookout for a slimmer (and, while they're at it, newer) model.
Express Your Love
I'm not asking you to love each of your clients unconditionally. But, as a business coach for massage therapists, I'd like to give you a massage marketing tip: if you can find it in your heart to express more love for these people who help you pay your bills and enjoy your lifestyle, you'll set yourself further apart from other therapists. Loving them while they're on your table is essential; so, too, is loving them and caring about them even when they're not on your table. If you haven't seen them in a while — more than a month if they're weekly clients, more than six weeks if they see you biweekly, and more than two months if they see you monthly — give them a call to make sure they're feeling all right.
To your dog, it doesn't matter how much you weigh, it doesn't matter how many hotties and hunks you stare at, it doesn't even matter how many other dogs you pet. Your dog is your pal forever. They love you unconditionally to their dying breath. A dog will greet you with a wagging tail and endless licks and kisses. (Does your wife or husband do that? I didn't think so.) You can yell at a dog in anger, and they will perhaps cower away in fear, but an hour later, they completely forgive you of such unconscious cruelty. Most spouses are less forgiving. Here's another massage marketing tip for you: forgive your clients for their mistakes, like showing up late or forgetting appointments, and they will feel your love and forgiveness.
Express A Heart Of Service
Another quality that dogs show us in abundance is service. It's a quality that's second nature to a dog. Make that first nature. There are many dogs that, if shown how, will retrieve the slippers of their masters on a nightly basis. The service that a dog manifests for his man rivals that of the most refined Jeeves-like butlers. Here's yet another canine massage marketing tip for you: As you rub your dog's belly tonight, let some of his spirit of service rub off on your hands and your clients will feel the spirit embodied in those hands, and will feel that much more cared for. You are, after all, in service to your clients. Embody that service and they will want their bodies on your table more frequently.
Focus On The Present
Eckhart Tolle wrote a best-selling book called The Power of Now, in which he elucidated the necessity for, and advantages of, keeping yourself in the present moment as compared to looking over your shoulder at the past or into the future that has not yet come. A dog never dwells in what once was, nor are they obsessed with what may or may not be on its way. They are firmly and resolutely focused on the present. Even when lying down to catch some shut-eye, they often will keep one of those eyes open to the goings on of the humans around them, just to stay present. Cultivate presence of mind and your clients and staff will feel that presence. Here's still another massage marketing tip for you: stay in the present during massage and in all other things that you do in your business and people will enjoy being around you. That will attract them to want to do business with you, as well. And that grows your business.
Enthusiasm, from the Greek entheos means "in god." If the wagging tail of a dog doesn't remind you to stay enthusiastic, nothing else can. Retrievers of the Golden and Labrador type, for example, are perfect embodiments of an enthusiasm that's hard to top in this world. A human being can throw the same ball to the same Retriever over and over again but, while the person might soon tire or be bored from this repetition, the dog will never tire.
The jaded LMT far too often says, "been there, done that." But, to a Retriever, the idea cannot possibly arise. Each new toss of the ball is a brand new moment, the first time to fetch. His presence in the moment, and his enthusiasm for chasing the same thing time and time again, display the kinds of freshness that points to an awakened state of being that our great teachers have both explained and embodied.
Here's a final massage marketing tip for you: cultivate enthusiasm for your clients, your work, your staff (if you have one) and your prospects, and your capacity to succeed will be optimized. Greet every client with mental and emotional freshness. Each massage you give them is like the first time. It doesn't have to be the same treatment over and over again. Your dog greets everyone he knows who enters your home as an opportunity for play. So can you.
With all of these things that dogs teach us, who really are the masters? Perhaps they love to awaken us so much that we're like our teachers' pets.
Click here for previous articles by Cary Bayer.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.