resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Blaming the Gluteus Medius, Overlooking the Deltoid
The gluteus medius (Gmed) is commonly written about, strengthened and blamed for many conditions, and rightfully so. After all, the Gmed plays a role in pelvic stability, hip motor control and lower-quarter dynamic movements.
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Transparency and Accountability: Q&A With the CCE
Every profession needs an organization dedicated to upholding the quality and integrity of its degree programs and educational institutions.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
The X Factor in Clinical Research: The Patient
It was the great baseball legend, former New York Yankees catcher Yogi Berra – he of countless aphorisms, each with a mind-bending twist – who once declared, "You can observe a lot by watching."
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
September, 2011, Vol. 11, Issue 09
Your Dog Can Help You Grow Your Business
By Cary Bayer
A dog, so the proverb goes, is a man's best friend. A dog also might be a massage therapist's best teacher. It can certainly be a massage therapist's inspiration for a new business program.
A dog embodies so many qualities of the enlightenment described by the world's great teachers — from Buddha, Krishna and Lao Tzu in the East, and Jesus and Mohammed in the Middle East — that it's hardly a coincidence that dog is god spelled backwards. If you'll allow me to speak colloquially like they used to in the Old West...Doggonit, a canine can help inspire you to grow your business.
Canis lupus familiaris, as scientists call the family dog, demonstrates not just love, but a form of unconditional love that's hard to find in our world. What husband and wife don't like to think that their partner loves them unconditionally? Many a husband, who's turned his head a little too long to gaze at the "hottie" in a mini-skirt passing through the mall, has discovered how quickly his spouse's love is less than unconditional. What if a woman gains 75 pounds? Unfortunately, that has moved far too many men in our disposable culture to be on the lookout for a slimmer (and, while they're at it, newer) model.
Express Your Love
I'm not asking you to love each of your clients unconditionally. But, as a business coach for massage therapists, I'd like to give you a massage marketing tip: if you can find it in your heart to express more love for these people who help you pay your bills and enjoy your lifestyle, you'll set yourself further apart from other therapists. Loving them while they're on your table is essential; so, too, is loving them and caring about them even when they're not on your table. If you haven't seen them in a while — more than a month if they're weekly clients, more than six weeks if they see you biweekly, and more than two months if they see you monthly — give them a call to make sure they're feeling all right.
To your dog, it doesn't matter how much you weigh, it doesn't matter how many hotties and hunks you stare at, it doesn't even matter how many other dogs you pet. Your dog is your pal forever. They love you unconditionally to their dying breath. A dog will greet you with a wagging tail and endless licks and kisses. (Does your wife or husband do that? I didn't think so.) You can yell at a dog in anger, and they will perhaps cower away in fear, but an hour later, they completely forgive you of such unconscious cruelty. Most spouses are less forgiving. Here's another massage marketing tip for you: forgive your clients for their mistakes, like showing up late or forgetting appointments, and they will feel your love and forgiveness.
Express A Heart Of Service
Another quality that dogs show us in abundance is service. It's a quality that's second nature to a dog. Make that first nature. There are many dogs that, if shown how, will retrieve the slippers of their masters on a nightly basis. The service that a dog manifests for his man rivals that of the most refined Jeeves-like butlers. Here's yet another canine massage marketing tip for you: As you rub your dog's belly tonight, let some of his spirit of service rub off on your hands and your clients will feel the spirit embodied in those hands, and will feel that much more cared for. You are, after all, in service to your clients. Embody that service and they will want their bodies on your table more frequently.
Focus On The Present
Eckhart Tolle wrote a best-selling book called The Power of Now, in which he elucidated the necessity for, and advantages of, keeping yourself in the present moment as compared to looking over your shoulder at the past or into the future that has not yet come. A dog never dwells in what once was, nor are they obsessed with what may or may not be on its way. They are firmly and resolutely focused on the present. Even when lying down to catch some shut-eye, they often will keep one of those eyes open to the goings on of the humans around them, just to stay present. Cultivate presence of mind and your clients and staff will feel that presence. Here's still another massage marketing tip for you: stay in the present during massage and in all other things that you do in your business and people will enjoy being around you. That will attract them to want to do business with you, as well. And that grows your business.
Enthusiasm, from the Greek entheos means "in god." If the wagging tail of a dog doesn't remind you to stay enthusiastic, nothing else can. Retrievers of the Golden and Labrador type, for example, are perfect embodiments of an enthusiasm that's hard to top in this world. A human being can throw the same ball to the same Retriever over and over again but, while the person might soon tire or be bored from this repetition, the dog will never tire.
The jaded LMT far too often says, "been there, done that." But, to a Retriever, the idea cannot possibly arise. Each new toss of the ball is a brand new moment, the first time to fetch. His presence in the moment, and his enthusiasm for chasing the same thing time and time again, display the kinds of freshness that points to an awakened state of being that our great teachers have both explained and embodied.
Here's a final massage marketing tip for you: cultivate enthusiasm for your clients, your work, your staff (if you have one) and your prospects, and your capacity to succeed will be optimized. Greet every client with mental and emotional freshness. Each massage you give them is like the first time. It doesn't have to be the same treatment over and over again. Your dog greets everyone he knows who enters your home as an opportunity for play. So can you.
With all of these things that dogs teach us, who really are the masters? Perhaps they love to awaken us so much that we're like our teachers' pets.
Click here for more information about Cary Bayer.
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