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Spine Surgery: A Tale of Greed and Corruption
All too often, where there's substantial money to be made, greed and corruption inevitably follow.
The Amazing Clinical Versatility of Milk Thistle (Part 1)
Most of us know that the standardized extract from the seeds of milk thistle (Silybum marianum) is probably the best-proven herb for protecting the liver from chemical and inflammatory damage.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
The MRI: When and Why to Order One
As I lecture around the country to both chiropractors and medical specialists, it's clear one of the main disconnects between the two professions is that of an accurate diagnosis.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Sell Out: Using Research for the Wrong Reasons
The above chorus is from the ska band Reel Big Fish's 1997 hit song, "Sell Out," from their album, "Turn the Radio Off." In the song, the singer sarcastically relates the plight of a musician who is tired of "flipping burgers" and is willing to get "lots of money" by playing "what they want you to hear" in order to get a recording contract.
Preventing ACL Injuries in Female Athletes
For female athletes, the key to optimal athletic health lies in preventing ACL injuries. In medical terms, the anterior cruciate ligament (ACL) is the primary restraint to the anterior displacement of the tibia on the femur at all angles of the knee flexor.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
The Future of Functional Neurology
Functional is the hot buzzword in health care these days; witness the rising popularity of functional medicine, functional testing and yes, functional neurology.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Top 10 Fitness Trends for 2016
The American College of Sports Medicine (ACSM) published its annual fitness trend forecast in the November / December 2015 issue of ACSM's Health & Fitness Journal.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
News in Brief
A Winner in and Out of the Office; Ready for the "Have-A-Heart" Campaign? New Integrative Medicine Journal.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Elevated Shoulder? Check the QL
As you know, posture reveals a great deal about the body. Posture is a unique mental and physical landscape revealing compensations and adaptations to life. It's a classic mind-and-body story.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
We Get Letters & Email
In the Dec. 1, 2015 issue, we have Donald Petersen reporting on "the adapting chiropractic practice," which includes multidisciplinary practice as an option; a ChiroPoll indicating 59 percent of DCs are seeing at least 21 patients per day and 27 percent are seeing more than 40.
Do You Teach Patients How to Breathe Properly?
Spinal manipulation often produces quick results in terms of pain alleviation and improved range of motion. Unfortunately, once the patient is no longer in pain, they may discontinue therapy, only to be plagued by the same complaint at a future date.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
September, 2011, Vol. 11, Issue 09
Your Dog Can Help You Grow Your Business
By Cary Bayer
A dog, so the proverb goes, is a man's best friend. A dog also might be a massage therapist's best teacher. It can certainly be a massage therapist's inspiration for a new business program.
A dog embodies so many qualities of the enlightenment described by the world's great teachers — from Buddha, Krishna and Lao Tzu in the East, and Jesus and Mohammed in the Middle East — that it's hardly a coincidence that dog is god spelled backwards. If you'll allow me to speak colloquially like they used to in the Old West...Doggonit, a canine can help inspire you to grow your business.
Canis lupus familiaris, as scientists call the family dog, demonstrates not just love, but a form of unconditional love that's hard to find in our world. What husband and wife don't like to think that their partner loves them unconditionally? Many a husband, who's turned his head a little too long to gaze at the "hottie" in a mini-skirt passing through the mall, has discovered how quickly his spouse's love is less than unconditional. What if a woman gains 75 pounds? Unfortunately, that has moved far too many men in our disposable culture to be on the lookout for a slimmer (and, while they're at it, newer) model.
Express Your Love
I'm not asking you to love each of your clients unconditionally. But, as a business coach for massage therapists, I'd like to give you a massage marketing tip: if you can find it in your heart to express more love for these people who help you pay your bills and enjoy your lifestyle, you'll set yourself further apart from other therapists. Loving them while they're on your table is essential; so, too, is loving them and caring about them even when they're not on your table. If you haven't seen them in a while — more than a month if they're weekly clients, more than six weeks if they see you biweekly, and more than two months if they see you monthly — give them a call to make sure they're feeling all right.
To your dog, it doesn't matter how much you weigh, it doesn't matter how many hotties and hunks you stare at, it doesn't even matter how many other dogs you pet. Your dog is your pal forever. They love you unconditionally to their dying breath. A dog will greet you with a wagging tail and endless licks and kisses. (Does your wife or husband do that? I didn't think so.) You can yell at a dog in anger, and they will perhaps cower away in fear, but an hour later, they completely forgive you of such unconscious cruelty. Most spouses are less forgiving. Here's another massage marketing tip for you: forgive your clients for their mistakes, like showing up late or forgetting appointments, and they will feel your love and forgiveness.
Express A Heart Of Service
Another quality that dogs show us in abundance is service. It's a quality that's second nature to a dog. Make that first nature. There are many dogs that, if shown how, will retrieve the slippers of their masters on a nightly basis. The service that a dog manifests for his man rivals that of the most refined Jeeves-like butlers. Here's yet another canine massage marketing tip for you: As you rub your dog's belly tonight, let some of his spirit of service rub off on your hands and your clients will feel the spirit embodied in those hands, and will feel that much more cared for. You are, after all, in service to your clients. Embody that service and they will want their bodies on your table more frequently.
Focus On The Present
Eckhart Tolle wrote a best-selling book called The Power of Now, in which he elucidated the necessity for, and advantages of, keeping yourself in the present moment as compared to looking over your shoulder at the past or into the future that has not yet come. A dog never dwells in what once was, nor are they obsessed with what may or may not be on its way. They are firmly and resolutely focused on the present. Even when lying down to catch some shut-eye, they often will keep one of those eyes open to the goings on of the humans around them, just to stay present. Cultivate presence of mind and your clients and staff will feel that presence. Here's still another massage marketing tip for you: stay in the present during massage and in all other things that you do in your business and people will enjoy being around you. That will attract them to want to do business with you, as well. And that grows your business.
Enthusiasm, from the Greek entheos means "in god." If the wagging tail of a dog doesn't remind you to stay enthusiastic, nothing else can. Retrievers of the Golden and Labrador type, for example, are perfect embodiments of an enthusiasm that's hard to top in this world. A human being can throw the same ball to the same Retriever over and over again but, while the person might soon tire or be bored from this repetition, the dog will never tire.
The jaded LMT far too often says, "been there, done that." But, to a Retriever, the idea cannot possibly arise. Each new toss of the ball is a brand new moment, the first time to fetch. His presence in the moment, and his enthusiasm for chasing the same thing time and time again, display the kinds of freshness that points to an awakened state of being that our great teachers have both explained and embodied.
Here's a final massage marketing tip for you: cultivate enthusiasm for your clients, your work, your staff (if you have one) and your prospects, and your capacity to succeed will be optimized. Greet every client with mental and emotional freshness. Each massage you give them is like the first time. It doesn't have to be the same treatment over and over again. Your dog greets everyone he knows who enters your home as an opportunity for play. So can you.
With all of these things that dogs teach us, who really are the masters? Perhaps they love to awaken us so much that we're like our teachers' pets.
Click here for more information about Cary Bayer.
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