resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
September, 2011, Vol. 11, Issue 09
Your Dog Can Help You Grow Your Business
By Cary Bayer
A dog, so the proverb goes, is a man's best friend. A dog also might be a massage therapist's best teacher. It can certainly be a massage therapist's inspiration for a new business program.
A dog embodies so many qualities of the enlightenment described by the world's great teachers — from Buddha, Krishna and Lao Tzu in the East, and Jesus and Mohammed in the Middle East — that it's hardly a coincidence that dog is god spelled backwards. If you'll allow me to speak colloquially like they used to in the Old West...Doggonit, a canine can help inspire you to grow your business.
Canis lupus familiaris, as scientists call the family dog, demonstrates not just love, but a form of unconditional love that's hard to find in our world. What husband and wife don't like to think that their partner loves them unconditionally? Many a husband, who's turned his head a little too long to gaze at the "hottie" in a mini-skirt passing through the mall, has discovered how quickly his spouse's love is less than unconditional. What if a woman gains 75 pounds? Unfortunately, that has moved far too many men in our disposable culture to be on the lookout for a slimmer (and, while they're at it, newer) model.
Express Your Love
I'm not asking you to love each of your clients unconditionally. But, as a business coach for massage therapists, I'd like to give you a massage marketing tip: if you can find it in your heart to express more love for these people who help you pay your bills and enjoy your lifestyle, you'll set yourself further apart from other therapists. Loving them while they're on your table is essential; so, too, is loving them and caring about them even when they're not on your table. If you haven't seen them in a while — more than a month if they're weekly clients, more than six weeks if they see you biweekly, and more than two months if they see you monthly — give them a call to make sure they're feeling all right.
To your dog, it doesn't matter how much you weigh, it doesn't matter how many hotties and hunks you stare at, it doesn't even matter how many other dogs you pet. Your dog is your pal forever. They love you unconditionally to their dying breath. A dog will greet you with a wagging tail and endless licks and kisses. (Does your wife or husband do that? I didn't think so.) You can yell at a dog in anger, and they will perhaps cower away in fear, but an hour later, they completely forgive you of such unconscious cruelty. Most spouses are less forgiving. Here's another massage marketing tip for you: forgive your clients for their mistakes, like showing up late or forgetting appointments, and they will feel your love and forgiveness.
Express A Heart Of Service
Another quality that dogs show us in abundance is service. It's a quality that's second nature to a dog. Make that first nature. There are many dogs that, if shown how, will retrieve the slippers of their masters on a nightly basis. The service that a dog manifests for his man rivals that of the most refined Jeeves-like butlers. Here's yet another canine massage marketing tip for you: As you rub your dog's belly tonight, let some of his spirit of service rub off on your hands and your clients will feel the spirit embodied in those hands, and will feel that much more cared for. You are, after all, in service to your clients. Embody that service and they will want their bodies on your table more frequently.
Focus On The Present
Eckhart Tolle wrote a best-selling book called The Power of Now, in which he elucidated the necessity for, and advantages of, keeping yourself in the present moment as compared to looking over your shoulder at the past or into the future that has not yet come. A dog never dwells in what once was, nor are they obsessed with what may or may not be on its way. They are firmly and resolutely focused on the present. Even when lying down to catch some shut-eye, they often will keep one of those eyes open to the goings on of the humans around them, just to stay present. Cultivate presence of mind and your clients and staff will feel that presence. Here's still another massage marketing tip for you: stay in the present during massage and in all other things that you do in your business and people will enjoy being around you. That will attract them to want to do business with you, as well. And that grows your business.
Enthusiasm, from the Greek entheos means "in god." If the wagging tail of a dog doesn't remind you to stay enthusiastic, nothing else can. Retrievers of the Golden and Labrador type, for example, are perfect embodiments of an enthusiasm that's hard to top in this world. A human being can throw the same ball to the same Retriever over and over again but, while the person might soon tire or be bored from this repetition, the dog will never tire.
The jaded LMT far too often says, "been there, done that." But, to a Retriever, the idea cannot possibly arise. Each new toss of the ball is a brand new moment, the first time to fetch. His presence in the moment, and his enthusiasm for chasing the same thing time and time again, display the kinds of freshness that points to an awakened state of being that our great teachers have both explained and embodied.
Here's a final massage marketing tip for you: cultivate enthusiasm for your clients, your work, your staff (if you have one) and your prospects, and your capacity to succeed will be optimized. Greet every client with mental and emotional freshness. Each massage you give them is like the first time. It doesn't have to be the same treatment over and over again. Your dog greets everyone he knows who enters your home as an opportunity for play. So can you.
With all of these things that dogs teach us, who really are the masters? Perhaps they love to awaken us so much that we're like our teachers' pets.
Click here for more information about Cary Bayer.
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