resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
September, 2011, Vol. 11, Issue 09
Your Dog Can Help You Grow Your Business
By Cary Bayer
A dog, so the proverb goes, is a man's best friend. A dog also might be a massage therapist's best teacher. It can certainly be a massage therapist's inspiration for a new business program.
A dog embodies so many qualities of the enlightenment described by the world's great teachers — from Buddha, Krishna and Lao Tzu in the East, and Jesus and Mohammed in the Middle East — that it's hardly a coincidence that dog is god spelled backwards. If you'll allow me to speak colloquially like they used to in the Old West...Doggonit, a canine can help inspire you to grow your business.
Canis lupus familiaris, as scientists call the family dog, demonstrates not just love, but a form of unconditional love that's hard to find in our world. What husband and wife don't like to think that their partner loves them unconditionally? Many a husband, who's turned his head a little too long to gaze at the "hottie" in a mini-skirt passing through the mall, has discovered how quickly his spouse's love is less than unconditional. What if a woman gains 75 pounds? Unfortunately, that has moved far too many men in our disposable culture to be on the lookout for a slimmer (and, while they're at it, newer) model.
Express Your Love
I'm not asking you to love each of your clients unconditionally. But, as a business coach for massage therapists, I'd like to give you a massage marketing tip: if you can find it in your heart to express more love for these people who help you pay your bills and enjoy your lifestyle, you'll set yourself further apart from other therapists. Loving them while they're on your table is essential; so, too, is loving them and caring about them even when they're not on your table. If you haven't seen them in a while — more than a month if they're weekly clients, more than six weeks if they see you biweekly, and more than two months if they see you monthly — give them a call to make sure they're feeling all right.
To your dog, it doesn't matter how much you weigh, it doesn't matter how many hotties and hunks you stare at, it doesn't even matter how many other dogs you pet. Your dog is your pal forever. They love you unconditionally to their dying breath. A dog will greet you with a wagging tail and endless licks and kisses. (Does your wife or husband do that? I didn't think so.) You can yell at a dog in anger, and they will perhaps cower away in fear, but an hour later, they completely forgive you of such unconscious cruelty. Most spouses are less forgiving. Here's another massage marketing tip for you: forgive your clients for their mistakes, like showing up late or forgetting appointments, and they will feel your love and forgiveness.
Express A Heart Of Service
Another quality that dogs show us in abundance is service. It's a quality that's second nature to a dog. Make that first nature. There are many dogs that, if shown how, will retrieve the slippers of their masters on a nightly basis. The service that a dog manifests for his man rivals that of the most refined Jeeves-like butlers. Here's yet another canine massage marketing tip for you: As you rub your dog's belly tonight, let some of his spirit of service rub off on your hands and your clients will feel the spirit embodied in those hands, and will feel that much more cared for. You are, after all, in service to your clients. Embody that service and they will want their bodies on your table more frequently.
Focus On The Present
Eckhart Tolle wrote a best-selling book called The Power of Now, in which he elucidated the necessity for, and advantages of, keeping yourself in the present moment as compared to looking over your shoulder at the past or into the future that has not yet come. A dog never dwells in what once was, nor are they obsessed with what may or may not be on its way. They are firmly and resolutely focused on the present. Even when lying down to catch some shut-eye, they often will keep one of those eyes open to the goings on of the humans around them, just to stay present. Cultivate presence of mind and your clients and staff will feel that presence. Here's still another massage marketing tip for you: stay in the present during massage and in all other things that you do in your business and people will enjoy being around you. That will attract them to want to do business with you, as well. And that grows your business.
Enthusiasm, from the Greek entheos means "in god." If the wagging tail of a dog doesn't remind you to stay enthusiastic, nothing else can. Retrievers of the Golden and Labrador type, for example, are perfect embodiments of an enthusiasm that's hard to top in this world. A human being can throw the same ball to the same Retriever over and over again but, while the person might soon tire or be bored from this repetition, the dog will never tire.
The jaded LMT far too often says, "been there, done that." But, to a Retriever, the idea cannot possibly arise. Each new toss of the ball is a brand new moment, the first time to fetch. His presence in the moment, and his enthusiasm for chasing the same thing time and time again, display the kinds of freshness that points to an awakened state of being that our great teachers have both explained and embodied.
Here's a final massage marketing tip for you: cultivate enthusiasm for your clients, your work, your staff (if you have one) and your prospects, and your capacity to succeed will be optimized. Greet every client with mental and emotional freshness. Each massage you give them is like the first time. It doesn't have to be the same treatment over and over again. Your dog greets everyone he knows who enters your home as an opportunity for play. So can you.
With all of these things that dogs teach us, who really are the masters? Perhaps they love to awaken us so much that we're like our teachers' pets.
Click here for more information about Cary Bayer.
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