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Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
September, 2011, Vol. 11, Issue 09
What is Your Play Personality?
By Sharon Puszko, PhD, LMT
When the last time you played? I'm sure there are some people who can quickly give an account of what they did yesterday that constituted play for them. There also will be many who will pause with a furrowed brow and remain silent as they try to remember when they last did something just for the fun of it.
Whether it's cooking a new recipe, going on a hike, watching a movie, fixing up an old car or reading a book, play is a primal and necessary part of our lives. Especially in a competition-based culture such as ours, play is essential to being a productive member of society. As helpers and caregivers, it is crucial that we as massage therapists give ourselves time to play. It is impossible to help others heal and relax when we aren't relaxed ourselves. Playing helps us re-boot our systems and bond with others, which, in turn, makes us better therapists.
Merriam-Webster defines play as, "a recreational activity; especially the spontaneous activity of children." However, the types of play that exist are as varied as the people who engage in them. As adults, we often do not think about, or spend a significant amount of time, playing. Notice that the definition itself refers specifically to children. While play is crucial for the intellectual and social development of our children, it is also important for us in adulthood.
We are learning that it would be beneficial to change the ending of that entry to "children and adults." Current research demonstrates that not only have Americans made work and competition a priority, but that we are sacrificing playfulness and creativity for them. For instance, over the past 30 years, time spent at work has jumped 10 hours a week. Therefore, learning how to play more at work has become a popular subject these days. However, the nature of our work as massage therapists puts a limit on how much play we can integrate into our work. While some clients enjoy playful banter and laughing throughout a massage, others would never return if we did not respect the quiet time they look forward to while in a session. This makes it all the more important that we try to incorporate play into our lives outside of work.
So, if we simply work less, will we spend more time playing? Not necessarily. Play and work are not mutually exclusive; rather, one cannot survive without the other. A life without play is not one filled with work: it is a life filled with depression. For example, the work we find most fulfilling usually reflects the type of play we engaged in as a child. Does this mean I spent a lot of my childhood volunteering massages to my friends? Not necessarily. But it does mean that I was an active, social child who enjoyed problem solving, which Stuart Brown, M.D., the founder of the National Institute for Play, would say meant I have three different types of "play personalities."
After years spent gathering "play histories" from people, Brown noticed several archetypes that play preferences usually fall into. While some people might fit into just one type, others might have several preferences for the type of play they enjoy. An easy way to start putting more play into your life is to identify what type of "personality/personalities" the play you enjoy fits into.
I've listed what I feel are the more common types below. You can find the complete list in his book. These "types" can be used as a guideline to determining the type of play you prefer, and help you remember how to put some fun back into your life.
Someone who enjoys comedy shows, making people laugh and finding the humor in any situation enjoys the Joker type of play. It is the most basic form of play, and is repeatedly found throughout recent history as a species. Think of the saying, "Laughter is the best medicine."
The Kinesthete is the person who taps their foot, twirls their hair or rocks back and forth during an exam. Kinesthetes are happiest when they are moving, whether that be playing basketball, walking, or cleaning the house. I am also inclined to believe that the majority of massage therapists — those that truly enjoy their work — are all or partly Kinisthetes, since our work is very physical.
The unique, the different, the unknown is what drives the Explorer personality. Visiting a new park, reading about a new scientific theory, or trying a new cuisine are all activities someone with a dominant Explorer personality would prefer.
People who have an Artist/Creator play personality find pleasure in creating things: planting a garden, cooking, writing music, or even fixing up an old car. Some might share their creations with others, some may not, but the point is simply to create.
Fun is found in the imagination for people with a dominant Storyteller personality. Some examples include people who like to write, perform, play Dungeons & Dragons, watch movies or read books.
No matter what type of play you enjoy, the point is simply to make sure you spend time having fun. It doesn't have to be all fun all the time, but one needs to find a balance between focused work and playfulness. Remember: the opposite of play is not work; it's depression. The more ways we find to incorporate play into our lives, the happier and healthier we will be. This in turn will make us better therapists, which is a good example of how work and play complement each other. So start singing, take a road trip, see a play, or get out your postcard collection and just start having fun!
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
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