Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
September, 2011, Vol. 11, Issue 09
Caregiving As A Spiritual Gift
By Ann Catlin, LMT, NCTMB, OTR
Each of us, at some point, will become a caregiver to a loved one, parent or friend. Many of us can point to this kind of experience as the catalyst to our massage therapy careers. The benefits that come from being a caregiver are many and I've learned that my work caring for my clients is not separate from my spiritual practice — it is one.
I recently had the privilege of presenting at the National Association of Health Care Assistants Annual Convention and I was struck by the heartfealt dedication these folks have in caring for others. What's the attraction to this career? The pay? Hardly. The median annual salary is about $24,000. Is it the easy work hours? Doubtful. The status? That's not it, either. Still, year after year, they show up each day humbly caring for the needs of others. Each of us will, at some point be a caregiver. A loved one becomes ill. A friend goes through a crisis and we step in to help. A parent grows old and needs help with managing everyday activities.
I've dedicated my life's work to serving people living with effects of aging, disease or disability. People ask me, "Isn't it hard to do that kind of work — don't you get drained?" "It's so sad, how do you handle it?" Others say, "It takes a special person to do what you do — I don't think I could do it." Well, I assure you I'm no more special than anyone else! I can tell you I'm learning gradually to recognize the gifts of being a care companion and seeing that it is as much a part of my spiritual journey as anything else.
Every person we touch is a teacher. I've had the privilege of learning from hundreds of people in rehabilitation hospitals, nursing homes, psychiatric facilities and hospice care. Some lessons stand out. I met "James" while interning as an occupational therapy student at a rehabilitation hospital in Chicago back in the late seventies. James was in his twenties, as was I. He had been shot in the back, leaving him with partial quadriplegia resulting from an incomplete spinal cord injury. Part of my job was to teach him how to dress himself again. His condition required him to dress in bed — not an easy task for an able-bodied person much less for somebody with paralysis.
One morning I was watching him struggle to put on his shirt and in the background his radio was playing a song by the Commodores called Still, a song about lost love. The song somehow connected us in that moment. James lay back with tears running down his face. Feeling helpless, I simply stood by his side and listened, feeling profoundly moved.
You see, another part of his story was that his wife was divorcing him. She didn't want a life with a disabled man. James taught me that sometimes there are no words and we simply can't do anything except be there. From that day forward we were not only therapist and patient.
We never spoke of that morning, but we both knew we had shared in something that connected us deeply. I can't hear that song now without thinking of James and giving thanks for that lesson in how to hold space for another person's grief.
Giving And Receiving
There is a paradox to caregiving. When we give even small kindnesses, we become a care-receiver. I can't tell you what you might receive, but I can share some of the gifts and insights that I've accepted.
Never underestimate the power of small acts. What might seem insignificant to you often is just what is needed at the time. Putting a blanket around the shoulders of someone who is cold; moving the box of tissues within reach; opening the curtains to let sunlight into the room. The simplest things make a big difference. One client, a gentleman in a long- term care facility, loved foot massage. He usually had slippers on when I arrived but after our session he asked that his dress shoes be put on. He always sat up a little straighter when those shoes were on. I think he felt seen for the man he was and not just an old man in a nursing home.
Lightening The Mood
Lighten up a little. Who says that caring for someone facing a serious condition has to be serious all the time? Humor is a natural expression and there are things that happen that are ironic or downright funny. It's okay to laugh and enjoy moments together.
Making A Respectful Connection
There's a little royalty in all of us. One of my favorite quotes is a Scandinavian proverb that says, "Address the royalty and the royalty will respond." I've noticed when I treat people with respect and dignity that I get it in return. I need to be around other people who serve as a mirror so I can see my own reflection. None of us live in a vacuum and I'm an introvert by nature and I have to actively remind myself of this one. We are mirrors for each other all the time, but we have to remember to look and pay attention to what we see there.
Those I've cared for have taught me that there are ebbs and flows; beginnings and endings; and, most certainly, change. I have a greater acceptance of the inevitable turns my own life will make even though I might not know what to expect. But whatever happens, I'll be grateful for people who care.
"You will find that the mere resolve not to be useless, and the honest desire to help other people, will, in the quickest and delicatest ways, improve yourself." — John Ruskin
Click here for more information about Ann Catlin, LMT, NCTMB, OTR.
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