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Syncretism: Acupuncture and Public Health in Cuba
"Syncretism" is defined as a union of diverse tenets or practices. On a recent trip to Cuba designed to demonstrate the integration of Traditional Medicine and biomedicine, our group witnessed this union firsthand.
Dietary Fat and Prostate Cancer: An Important Update
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 2
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Chinese Herbs and Pulmonary Fibrosis: A Case Study
"Mary M."* recently celebrated her 90th birthday. Even the former sheriff dropped by to kiss the hand of this diminutive retired teacher, to honor the years she interpreted for him during interviews with Latinas and Latinos.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
Your Billing Questions Answered
I hear a lot of the following questions: I am afraid I may doing something illegal. I have heard I cannot have different fees for the same service.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
It's Time to Review
It is amazing to see the changes that are occurring in the acupuncture profession. Let's look at some of the news and events that have contributed to this growth and awareness.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Which Way is the Energy Going? Are You Burning Yourself Out?
One of the simple methods that I use to define Yin/Yang theory to patients is to ask the question, "Which way is your energy going?"
One Size Does Not Fit All: Exercise and Nutrition According to Your Yin/Yang Body Type
There are countless new exercise and nutrition plans out there, emphasizing the latest ground-breaking research and claiming to revolutionize the way we view health.
Mechanism: Experimental Approaches to Understanding Acupuncture, Part 1
The clinical benefits of acupuncture are difficult to ignore, but also can be difficult to explain to a Western audience. For nearly 50 years, relentlessly inquisitive scientists and physicians have been working toward a conceptual model to explain acupuncture.
North Carolina Acupuncture Board Files Dry Needling Lawsuit
In early September, the NCALB filed a complaint against the North Carolina Board of Physical Therapy Examiners over the issue of dry needling, a form of acupuncture that uses solid needles to puncture the skin and muscle tissue to relieve pain.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Acupuncture and Oriental Medicine in the West
We know acupuncture and Oriental medicine as the indigenous medicine of East Asia; in particular China, Korea and Japan are the countries of origin of this wonderful healing system.
Omega-3 Fish Oil: An Underappreciated Element of Men's Health
As a clinician with many male patients -- and as a man myself -- I am all too aware of the fact that we like to convince ourselves that we are doing great, when that may be the farthest thing from the truth.
The Modern Application of Ancient Mei Rong
Chinese Medical Cosmetology (Mei Rong) has a well-documented and venerated history dating back to the Qin (221-206 BC) Dynasty.
Footsteps of the Sages: An Apprenticeship with Dr. Kezhan Zhang
When I met Dr. Kezhen Zhang in May 2013, I was his translator and the integrity, creativity, and passion he demonstrated as a practitioner and advocate of the medicine convinced me to travel to Beijing to study with him.
August, 2011, Vol. 11, Issue 08
Putting Your Business First
By Jenn Sommermann, LCMT
Perhaps you've taken extensive business classes while you were at massage school. Perhaps not. Maybe you came from a previous career in business or maybe you are a novice in this wide world.No matter what your background or how much you learned in school, the question is: How much time are you putting into your business activities now?
There are many factors that go into answering this question. Are you full time or part time? Is your business growing or are you happy where it is now? Do you plan to expand or relocate any time soon? Regardless of the answers, a certain amount of time needs to go into business activities and that amount of time varies from situation to situation. The bottom line is if you want to be successful, you must contribute a solid amount of time to business activities.
At this point, some of you currently working for other people are probably thinking, "This article isn't for me." I beg to differ and encourage you to read on. Whether you are in practice for yourself, working for someone else or a combination of both, you are "in business" and should be spending time and energy on its matters. The amount of time and energy depends largely on your situation, but EVERY massage therapist should be doing something towards the business-part of their livelihood. Surprisingly enough, often it is the veterans who settle into a routine and forget to focus on business matters.
Consider this situation. You are working at a spa under an umbrella of managers who supervise and support you in all aspects of your work. The laundry is done, the linens are provided, the schedule is set and you basically show up for work. Sounds like you are not in business for yourself. What about rescheduling your clients? Isn't it the responsibility of the therapist to retain clients? Do you have a secure dialogue for your exit interview? Are the clients rescheduling? What if you are at a cocktail party or your son's soccer game and someone asks you what you do for a living? Are you able to be an ambassador for the field of massage therapy while giving a strong biography of yourself? These are business activities and whether you know it or not, you are responsible for performing many of them daily. Some of these activities happen unconsciously. Others are more planned. They are necessary and can always be improved upon no matter how long you have been in business.
If you are a sole proprietor, you already know that you need to perform business activities on a regular basis. But how much time are you devoting? If you wish to be more successful, you could probably be doing more. More often than not, the activity you dread most and the one you least like, is probably the one you should be doing. For example, consider a shy person who is not well known in the community. At the core, she knows a networking group would be beneficial to her practice but her personality doesn't lend itself to it. My suggestion: find a friend and go to a networking breakfast together. The morning meetings tend to be shorter because people are anxious to get to their jobs. They tend to be lively and if she brings a friend, she has some extra security built in. Just like we dread activities were are not good at, we tend to repeat the ones that have benefits we can see. If the networking event proves fruitful, our shy therapist might be inclined to repeat it and maybe even, go it alone.
So how much time are you putting into business activities? In the 20 years that I have been in business, I have seen a fool proof formula work 99 percent of the time: Spend 20% of your anticipated client hours on business activities. In other words, for every 20 clients that you want to see per week, spend four hours per week doing the "other" work or business activities. If you are part time and want to see 10 clients per week, then spend two hours per week on growing your business. Alter the formula according to your dream schedule. The time can encompass networking, educating clients, taking classes in business, meeting new people, sending postcards, working on your webpage... all activities that pertain to business. If you are faithful with this formula, it will work. Do the leg work and watch the effect on your career. This time commitment must be set in stone; treat the time like a paying client and don't skimp here. Too often, I see therapists say they couldn't stick to the formula for one reason or another. And then complain their business isn't going well. Don't let that be you.
No matter what your working situation, a certain amount of time needs to be devoted for business and professional development. Schedule the time like you would a client. Plan to do it with a friend. Chose the optimal time of your day to perform the activities you dread most. Whatever business activities you need to do, do it! The list is never-ending and the rewards are many. Have fun with the process.
Click here for previous articles by Jenn Sommermann, LCMT.
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