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Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
August, 2011, Vol. 11, Issue 08
Putting Your Business First
By Jenn Sommermann, LCMT
Perhaps you've taken extensive business classes while you were at massage school. Perhaps not. Maybe you came from a previous career in business or maybe you are a novice in this wide world.No matter what your background or how much you learned in school, the question is: How much time are you putting into your business activities now?
There are many factors that go into answering this question. Are you full time or part time? Is your business growing or are you happy where it is now? Do you plan to expand or relocate any time soon? Regardless of the answers, a certain amount of time needs to go into business activities and that amount of time varies from situation to situation. The bottom line is if you want to be successful, you must contribute a solid amount of time to business activities.
At this point, some of you currently working for other people are probably thinking, "This article isn't for me." I beg to differ and encourage you to read on. Whether you are in practice for yourself, working for someone else or a combination of both, you are "in business" and should be spending time and energy on its matters. The amount of time and energy depends largely on your situation, but EVERY massage therapist should be doing something towards the business-part of their livelihood. Surprisingly enough, often it is the veterans who settle into a routine and forget to focus on business matters.
Consider this situation. You are working at a spa under an umbrella of managers who supervise and support you in all aspects of your work. The laundry is done, the linens are provided, the schedule is set and you basically show up for work. Sounds like you are not in business for yourself. What about rescheduling your clients? Isn't it the responsibility of the therapist to retain clients? Do you have a secure dialogue for your exit interview? Are the clients rescheduling? What if you are at a cocktail party or your son's soccer game and someone asks you what you do for a living? Are you able to be an ambassador for the field of massage therapy while giving a strong biography of yourself? These are business activities and whether you know it or not, you are responsible for performing many of them daily. Some of these activities happen unconsciously. Others are more planned. They are necessary and can always be improved upon no matter how long you have been in business.
If you are a sole proprietor, you already know that you need to perform business activities on a regular basis. But how much time are you devoting? If you wish to be more successful, you could probably be doing more. More often than not, the activity you dread most and the one you least like, is probably the one you should be doing. For example, consider a shy person who is not well known in the community. At the core, she knows a networking group would be beneficial to her practice but her personality doesn't lend itself to it. My suggestion: find a friend and go to a networking breakfast together. The morning meetings tend to be shorter because people are anxious to get to their jobs. They tend to be lively and if she brings a friend, she has some extra security built in. Just like we dread activities were are not good at, we tend to repeat the ones that have benefits we can see. If the networking event proves fruitful, our shy therapist might be inclined to repeat it and maybe even, go it alone.
So how much time are you putting into business activities? In the 20 years that I have been in business, I have seen a fool proof formula work 99 percent of the time: Spend 20% of your anticipated client hours on business activities. In other words, for every 20 clients that you want to see per week, spend four hours per week doing the "other" work or business activities. If you are part time and want to see 10 clients per week, then spend two hours per week on growing your business. Alter the formula according to your dream schedule. The time can encompass networking, educating clients, taking classes in business, meeting new people, sending postcards, working on your webpage... all activities that pertain to business. If you are faithful with this formula, it will work. Do the leg work and watch the effect on your career. This time commitment must be set in stone; treat the time like a paying client and don't skimp here. Too often, I see therapists say they couldn't stick to the formula for one reason or another. And then complain their business isn't going well. Don't let that be you.
No matter what your working situation, a certain amount of time needs to be devoted for business and professional development. Schedule the time like you would a client. Plan to do it with a friend. Chose the optimal time of your day to perform the activities you dread most. Whatever business activities you need to do, do it! The list is never-ending and the rewards are many. Have fun with the process.
Click here for previous articles by Jenn Sommermann, LCMT.
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