resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
August, 2011, Vol. 11, Issue 08
Putting Your Business First
By Jenn Sommermann, LCMT
Perhaps you've taken extensive business classes while you were at massage school. Perhaps not. Maybe you came from a previous career in business or maybe you are a novice in this wide world.No matter what your background or how much you learned in school, the question is: How much time are you putting into your business activities now?
There are many factors that go into answering this question. Are you full time or part time? Is your business growing or are you happy where it is now? Do you plan to expand or relocate any time soon? Regardless of the answers, a certain amount of time needs to go into business activities and that amount of time varies from situation to situation. The bottom line is if you want to be successful, you must contribute a solid amount of time to business activities.
At this point, some of you currently working for other people are probably thinking, "This article isn't for me." I beg to differ and encourage you to read on. Whether you are in practice for yourself, working for someone else or a combination of both, you are "in business" and should be spending time and energy on its matters. The amount of time and energy depends largely on your situation, but EVERY massage therapist should be doing something towards the business-part of their livelihood. Surprisingly enough, often it is the veterans who settle into a routine and forget to focus on business matters.
Consider this situation. You are working at a spa under an umbrella of managers who supervise and support you in all aspects of your work. The laundry is done, the linens are provided, the schedule is set and you basically show up for work. Sounds like you are not in business for yourself. What about rescheduling your clients? Isn't it the responsibility of the therapist to retain clients? Do you have a secure dialogue for your exit interview? Are the clients rescheduling? What if you are at a cocktail party or your son's soccer game and someone asks you what you do for a living? Are you able to be an ambassador for the field of massage therapy while giving a strong biography of yourself? These are business activities and whether you know it or not, you are responsible for performing many of them daily. Some of these activities happen unconsciously. Others are more planned. They are necessary and can always be improved upon no matter how long you have been in business.
If you are a sole proprietor, you already know that you need to perform business activities on a regular basis. But how much time are you devoting? If you wish to be more successful, you could probably be doing more. More often than not, the activity you dread most and the one you least like, is probably the one you should be doing. For example, consider a shy person who is not well known in the community. At the core, she knows a networking group would be beneficial to her practice but her personality doesn't lend itself to it. My suggestion: find a friend and go to a networking breakfast together. The morning meetings tend to be shorter because people are anxious to get to their jobs. They tend to be lively and if she brings a friend, she has some extra security built in. Just like we dread activities were are not good at, we tend to repeat the ones that have benefits we can see. If the networking event proves fruitful, our shy therapist might be inclined to repeat it and maybe even, go it alone.
So how much time are you putting into business activities? In the 20 years that I have been in business, I have seen a fool proof formula work 99 percent of the time: Spend 20% of your anticipated client hours on business activities. In other words, for every 20 clients that you want to see per week, spend four hours per week doing the "other" work or business activities. If you are part time and want to see 10 clients per week, then spend two hours per week on growing your business. Alter the formula according to your dream schedule. The time can encompass networking, educating clients, taking classes in business, meeting new people, sending postcards, working on your webpage... all activities that pertain to business. If you are faithful with this formula, it will work. Do the leg work and watch the effect on your career. This time commitment must be set in stone; treat the time like a paying client and don't skimp here. Too often, I see therapists say they couldn't stick to the formula for one reason or another. And then complain their business isn't going well. Don't let that be you.
No matter what your working situation, a certain amount of time needs to be devoted for business and professional development. Schedule the time like you would a client. Plan to do it with a friend. Chose the optimal time of your day to perform the activities you dread most. Whatever business activities you need to do, do it! The list is never-ending and the rewards are many. Have fun with the process.
Click here for previous articles by Jenn Sommermann, LCMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.