Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
August, 2011, Vol. 11, Issue 08
Is a Spa Right for You?
By Ann Brown, LMT
Here's what I find inspiring about massage therapists: Many of them enter massage school because they want something unique. They want to live a life that goes beyond cookie-cutter America.They can pick a specialty, learn it and get good at something that resonates with them. They can even tweak their craft a bit, make it theirs and then share what they can do with rest of the world -- on their terms. Many of them want to set their own hours and be accountable to themselves.
Graduating from massage school, they are ready to take on the world and do it their way. So why would a massage therapist go to work in a spa when they can be their own boss? Fast-forward five months after graduation. The therapist is now licensed, has gone through some national testing and is ready to work. They look around and see the other MTs they graduated with entering into private practice in the same market, plus they start counting up the number of established LMT practices.
The Associated Bodywork & Massage Professionals estimates 293,531 trained therapists provide massage and bodywork in the United States. According to the ABMP web site, some 50,000 therapists leave the profession each year – a desire for more clients is one of the top three factors they identify as contributing to that attrition.
In the face of competition, a massage therapist might start to wonder if they will make a decent living, so they look at job openings in the local paper and online. A spa is hiring and they think, "Is this what I want?" In my experience, most LMTs who haven't previously worked in a spa will walk into an interview with the same questions and fears:
As you can see, the list is long ... Massage therapists know what they want and they don't want to have to compromise. A lot of therapists carry around pre-conceived notions about working in spas. The spa industry has been stigmatized because it is a business and MTs are afraid of time management constraints and that corporate management will kill what they set out to do in this business – be free to make a difference in the lives of their clients. However, spas are in the same business of wellness that a general massage practice is. The end goal is the same: to positively impact the health and wellbeing of their clients.
One of the things that most LMTs don't know walking into an interview is what they can gain from the support of a spa. As a spa director, I have seen how LMTs can blossom in the right spa setting. One of the main keys to a successful spa career is just that – finding the right setting. Before you even go to your first interview, you should familiarize yourself with the different types of spas, because the benefits and procedures of each can vary greatly.
According to the International Spa Association, the number of spas in the United States totals 20,600 – a number that keeps growing every year. ISPA details seven different kinds of spas: club, cruise ship, day, destination, medical, mineral springs and resort/hotel. Check out the ISPA web site for the basic definitions. Each of these spa types has its own identity that a therapist might connect with. For example, if you have a particular passion for fitness, the club spa may hold an attraction for you. Or maybe a medical setting best fits your experience and expertise. Beyond surface descriptions, however, you should also consider the extra perks that each type offers.
For example, working at a small, privately owned day spa might allow you to keep some of your autonomy, but you are not likely to receive any benefits. At a resort/hotel spa, benefits such as sick days, vacation pay and health insurance are most often included in a full-time employment package, as the spa usually draws upon the HR strength of the larger organization behind it.
With that corporate strength usually comes a few more rules when compared to a small business. At a resort/hotel spa, you will likely be expected to adhere to policies regarding uniforms, non-compete clauses and appearances. You also might be asked to follow specific protocol for each treatment you perform.
Do these rules mean you have sacrificed your ideals and entered into the cookie-cutter massage business? The rules aren't in place because spas want to stifle you. They are there because a specific treatment protocol means the guests know what to expect each time they visit and the spa can more easily maintain standards of quality. Guests don't want to be surprised on the massage table and they are more likely to return to the spa when they are confident they are receiving the same treatment they signed up for every time they visit.
Just because you follow protocol, however, doesn't mean the spa wants you to mindlessly administer a massage. Intent is still the most important factor in making the difference between a so-so massage and a great one – that doesn't change if you are a self-employed operator or a massage therapist at a Ritz-Carlton.
In fact, one of the most notable benefits of working in a spa might be the opportunity you find to improve upon your talents. At a spa, you may be provided with advanced knowledge of specialized modalities that even better equips you to change guests' lives. According to the 2010 ISPA U.S. Spa Industry Study, 52 percent of spas provide paid education/training for their staff. While vendors often provide training, more and more spas are realizing the value of turning to independent organizations for advanced, professional education, and therapists working in a spa setting might find themselves learning from nationally recognized leaders in specific modalities – a level of training an independent massage therapist might find cost-prohibitive.
Spa Montage at The Montage Resort in Laguna Beach, California, is proof of the power of advanced education. Spa Montage therapists participate in a year-long American Spa Education and Certification Council training program to make them among the best in the industry. The proof? The ASTECC education has contributed to Spa Montage's earning Mobil's prestigious Five-Star rating for five consecutive years. If you are a massage therapist who wants to continue to learn and grow, post-graduate educational opportunities might be an important perk in your benefits package.
In addition to the obvious benefit of learning new skills, top-level education through a spa employer is often conducted in a group environment, illustrating the value of a spa's internal support network. By learning hands-on in a group, you are able to see colleagues at work, thereby opening up your perspective and leading to trading for services. Trading between therapists adds to proficiency as you receive good, qualified feedback regarding the modality you have learned from others on your team who are also working at perfecting the treatment.
If you are wondering if a spa is right for you, I encourage you to do your homework. Browse around www.experienceispa.com. Research a spa you might be interested in, and talk with the spa director. Spa directors want you to bring the same passion for massage therapy that you would bring to private practice, and while you might have to make some compromises, you might find that, in the right setting, the support of a spa can help you succeed beyond what you might be able to do on your own. Great partnerships are mutually beneficial!
Ann Brown, a licensed massage therapist, is a member of the International Spa Association's board of directors and serves as spa director at Spa Shiki at The Lodge of Four Seasons in Lake Ozark, Mo. She also provides management consulting services through Spa Insight Consulting.
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