Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
August, 2011, Vol. 11, Issue 08
Pediatric Massage Makes a Difference
By Tina Allen, LMT, CPMMT, CPMT, CIMT
When I began my massage career, one of the first populations I started working with were those affected by HIV/AIDS. A majority of my clients were infected adults, but there were children, too; babies born with HIV/AIDS and others infected in a variety of ways.It was always an amazing opportunity to provide nurturing touch for a young child, but it became so much more when you realized that the child was not receiving this care outside of their home because people were scared to touch them.
One of my special experiences was having the opportunity to work with Cristina. Unknowingly, during the early 1980s, the HIV virus was passed from Cristina's father to her mother. Soon after, her mother became pregnant. Her father learned he had full-blown AIDS and only months to live when Cristina was just two years old. A round of tests revealed her mother also harbored the deadly virus, and that her new baby had been born positive as well.
Days before her third birthday, Cristina's father succumbed to the virus. AIDS still carried a deeply negative connotation, and talking about it was taboo. Her mom was advised to blame her father's death on a heart attack &mdash and keep their new reality hidden. Cristina remained unaware of her HIV diagnosis until she was nine years old. Her mom believed she was too young to understand and wanted her to just be a kid. It didn't take long for Cristina to notice something was different. She was always visiting doctors, taking more and more medications and her mom was deeply overprotective. One day she blurted out, "What's wrong with me?" That's when Cristina learned of their fate and took hold of a secret life.
After learning the truth, she riddled her doctors with questions, theories and proposals. She became involved with one of the first Los Angeles pediatric AIDS support groups, where she not only learned about friendship and love but also loss and death. Over half of the young "group" members eventually lost their battles with HIV. Living in a world hardened by negative stigma and fear, they chose to remain undisclosed to the majority of friends and family, creating a double life. As just one of 20 babies to be identified with HIV in the Los Angeles area, she was battered by enormous amounts of medical observation, testing and treatment. However, while this kept her alive, it failed to provide what Cristina needed to heal.
Untouchable. This is one of the first words that haunt infants and children affected by HIV/AIDS. In today's day and age, this seems unfathomable, especially when their life is complicated by such a diagnosis that cuddling and nurturing seem so appropriate. For children with HIV/AIDS, a lot of the touch they experience is medically administered pokes and prods. Necessary, possibly, but wouldn't a hug do some good, too? Unfortunately, for many infants and children living with AIDS, they also live with a stigma that hands-off becomes a part of their day-to-day life experience. Misconception and confusion surrounds the diagnosis. Many still believe you can contract AIDS via touch – you cannot.
The stigma surrounding the diagnosis itself can impart many negative effects on the mind and body. Unfortunately, one of the first reactions of friends and family to a diagnosis of HIV is a reluctance to touch the person. People living with this disease are often viewed by some as "untouchable" members of society, furthering feelings of isolation and depression.
When you read the statistics, it is even more appalling to consider children are not receiving touch simply due to their diagnosis. According to 2009 statistics, the World Health Organization (WHO) believes there are approximately 2.5 million children worldwide living with HIV/AIDS.
Receiving massage and nurturing touch may not only provide many physical benefits, but due to the stigma associated with the diagnosis, many great psychological benefits to a child as well. Pediatric massage can often improve their quality of life, ease anxiety and tension, increase ability to sleep more soundly and increase the production of hormones which improve their mood.
In one study published in the International Journal of Neuroscience, HIV-positive adolescents who received massage therapy felt less anxious, less depressed and demonstrated enhanced immune function. In addition, the HIV disease progression markers CD4/CD8 ratio and CD4 number increased for the massage group.
Massage has also been shown to increase white blood cells, decrease stress hormones (Cortisol), activate natural killer cells and decrease body discomforts including muscle spasms, cramps, edema and inflammation.
For babies born to mothers who are HIV-positive, the evidence has demonstrated that massaged babies showed superior performance on almost every Brazelton newborn marker on the Neonatal Behavioral Assessment Scale (NBAS) and had a greater daily weight gain. This was quite a contrast compared to the control group who actually showed a decline in their performance.
I spoke to Cristina about writing this story, and was touched that not only would she allow me to share her story, but she also wished to contribute in her own words what massage meant to her. I feel honored to have had the opportunity to know Cristina and her family, share intimate moments and keep her secret safe.
Tina Allen (founder, Liddle Kidz Foundation) and her healing touch came into my life at a time when I needed it the most. In 1986, during the height of the AIDS scare, my family learned we were HIV positive. At the time, my mom and I were one of the early mother-to-child HIV cases in Los Angeles County. After the death of my dad to AIDS in 1987, doctors and specialists gave my mom and I an optimistic 2 years to live. Fortunately, with the introduction of anti-retroviral medication and aggressive medical treatment paired with a strong desire to prevail and enjoy life &mdash my mom and I found ourselves celebrating each new birthday year.
And while I had "made-it" to high school, I struggled with the emotional burden of balancing a double life. Fearful of prejudice and being ostracized in our community, my mom and I selected to only disclose our HIV status to our immediate family and closest friends. And so, I grew up with a "secret"&mdash a secret that was too costly to share with my peers.
Tina entered our lives with empathy and understanding, at a time when my mom and I felt enormous anxiety and anguish. As a volunteer massage therapist, she provided me with a one-hour massage every week. She quickly became a stationary figure in my life; Tina was someone to turn to when I wasn't feeling well, someone to trust with our story, someone who cared and listened, and someone who always offered a healing touch.
My weekly massages with her gave me a chance to let all the weight and gravity of the disease &mdash our secret, our mortality, our health &mdash melt away. Lying on the massage table soothed by the warm, tender touch, I was finally able to relax &mdash finally able to be at peace. I looked forward to each and every session &mdash always so grateful to have my mind and body mended.
So often I would fall fast asleep or find myself in a mellow, yet almost energized coziness directly after each massage. I felt rejuvenated and restored to take on tomorrow's hardships. Having a massage always made me feel healthier and stronger. In fact, during this phase in my life, my body began to improve physically. My CD4-T cells were increasing, my weight was stable and I was sick less often. I finally felt and looked good.
More importantly, Tina was a friend and a mentor. We talked about my worries and fears, or the challenges I was facing at school. She listened to the stories about my friends who had fallen ill to the disease and were no longer here. And she always offered a supportive smile every time I talked about my dreams and the future. Of course, one of the biggest stresses came at 16 years old. Fearful of dating and having to deal with disclosing my HIV status, I opted to remain a wallflower at school. However, I failed to factor in a boy named Chris.
When everything was uncertain, I knew I could trust in my massage time to allow me time to think and breath. This hour provided me some clarity as I deliberated what to say to Chris and when to say it. A few months into our relationship I finally worked up the courage to disclose my status to Chris &mdash nine years later, he is still by my side and remains HIV negative.
I know first-hand how powerful and healing the touch of massage truly is. Tina's warm and soothing touch, paired with her compassionate and addictive energy offered a holistic approach to health that only enriched and complemented my medical treatment. Without this, I question how "healthy" in mind, body and soul I would truly be.
It's likely I would probably be here as a result of the medications and treatment, but I credit being happy and at peace, feeling strong and able to massage. Pediatric massage nurtures the body, mind, and soul and gives children regardless of circumstance the golden opportunity to relax and connect with their body.
Today, Cristina is a vibrant young woman who is taking on the world. Since she was 10 years old, she has been providing advocacy support to many HIV/AIDS organizations throughout the United States. Currently she is an ambassador to the Elizabeth Glaser Pediatrics HIV/AIDS Foundation and just returned from speaking at the White House for the Women & Girls HIV/AIDS National Conference. She and Chris are happy, healthy and loving life.
It is important to remember a diagnosis is a diagnosis and doesn't define the person. Especially, when it comes to a diagnosis that causes such a "hands-off" stigma, pediatric massage therapy may be just the nurturing care that a child with AIDS needs to improve their body, mind and spirit.
As Cristina says, "Massage helped me find my bearings and remember my dreams!"
Click here for more information about Tina Allen, LMT, CPMMT, CPMT, CIMT.
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