Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
August, 2011, Vol. 11, Issue 08
AMTA's Health Care Relationships And The Impact On The Massage Therapy Profession
Submitted By AMTA
The American Massage Therapy Association (AMTA) is involved in ongoing interactions with health care, wellness and medical organizations with several goals and objectives in mind:
AMTA's Health Care Relationships
"We have built many health care relationships over the years," said AMTA President Glenath E. Moyle. "We have learned what leaders in health care think of massage therapy and what we need to do to increase their confidence in what we massage therapists do. As we pursue these relationships, we also are careful to protect our profession and not give it away. We are at the table with these people and they generally respect both AMTA and massage therapy."
Health care in the U.S. has been in a state of turmoil for the last few years and AMTA expects much of that to continue as it relates to massage therapy. Examples of massage being integrated into health care are becoming common and positive results from the programs are getting attention. This was particularly evident at the 7th annual Integrative Healthcare Symposium in March, and the Health Professions Network Summit and the National Institutes of Health/NCCAM Stakeholder Roundtable in April. Leaders in health care acknowledged that health care in the country needs to change and all recognized integrative approaches to care as an important trend.
At the March meeting, the integrative program at the Penny George Institute for Health and Healing was featured in a panel discussion. In April, AMTA announced its collaboration with the Institute on a research analysis of the effectiveness of therapeutic massage in care provided to inpatients in the hospital from July 2005 through December 2009. AMTA expects the results of the collaboration and analysis to attract significant attention from the health care and medical community when it is released.
In August of 2010, Susan Rosen of Washington, AMTA's representative to the American Medical Association Current Procedural Terminology (CPT) Health Care Professionals Advisory Committee (HCPAC), was reappointed for a three-year term. As AMTA's Primary Advisor to HCPAC, she continues as the massage therapy representative on the committee. In this capacity, she also attended the HCPAC annual meeting last October.
HCPAC serves in an advisory capacity to the AMA CPT Editorial Panel. In addition to the AMTA massage therapist representative, members of HCPAC include representatives from the professions of social work, athletic training, speech therapy, podiatry, pharmacy, optometry, occupational therapy, chiropractic, naturopathy, respiratory therapy, physical therapy, and nursing, as well as physician assistants and dieticians.
This relationship gives AMTA and the massage therapy profession input on review of CPT codes associated with massage therapy. It also ensures AMTA is consulted when codes are edited or introduced that relate to massage therapy. And, as the AMTA representative, Rosen builds relationships and educates other health care professionals, especially those in physical and rehabilitation medicine, about the application and integration of massage therapy in the health care setting.
AMTA's connections with the AMA also resulted in a panel discussion at the 2010 AMTA National Convention with 3 panelists from HCPAC on the topic of "Navigating the Complex World of Health Care Integration".
AMTA again provided the AMA with a description of the massage therapy profession for its Health Care Career Directory. This directory provides information on recognized health care fields and what someone can expect if they choose to pursue a career in massage therapy. It is also used as a resource by those in a variety of health care professions. AMTA has provided this updated description for nearly ten years, further cementing recognition by the AMA of massage therapists as health care professionals.
AMTA continues as a member of the Academic Consortium for Complementary and Alternative Health Care (ACCAHC), which seeks to create and sustain a network of national complementary and alternative medicine (CAM) educational organizations and agencies.
The Integrated Healthcare Policy Consortium (IHPC) is a broad coalition of health care professionals and organizations focused on public policy to ensure all Americans access to safe, high quality, integrated health care. AMTA is a member of IHPC's "Partners in Health", an inter-disciplinary forum of various CAM and integrated health care professions.
AMTA also recognizes it can learn from and contribute to international discussions on integrative health care. The association has participated in discussions with groups from several countries on integrating massage therapy and CAM therapies into health care, including those through it relationship with the Natural Health Practitioners of Canada. The association also was invited to a European conference in 2010. Our representative made a presentation at the meeting held in France, to discuss the development of the massage therapy profession in Europe.
What Does This Mean For Massage Therapists?
The American Massage Therapy Association is actively engaged every day in advancing the profession. These relationships with the health care/medical communities provide a strong voice for those massage therapists who seek to work within health care, while recognizing and protecting the rights of those massage therapists who practice in other sectors of the massage therapy profession.
Further acceptance of massage therapy as a viable part of health care and wellness will benefit all in the profession. Not only will it present new work potential for those who want to work within health care, it will provide all massage therapists with confirming support for what they do, whether it is in private practice, in a spa or health club, a massage therapy franchise, or with a sports team.
AMTA anticipates a growing body of research on the efficacy of massage therapy in the next few years. The association will use this research and its ongoing and new relationships in health care to advance the massage therapy profession in the eyes of the medical profession and the public. And, as this expands, those who choose to seek health insurance reimbursement will have more leverage with insurance companies.
With its health care goals in mind, and the growth in that part of massage therapy opportunity, AMTA's 2011 National Convention will provide a special health care track again this year. This is an opportunity for massage therapists, whether they are AMTA members or not, to learn more about gaining access to work in health care facilities, the role of massage therapy in integrated care, and massage in hospice care. Dr. Brent Bauer of the Mayo Clinic will discuss their research on the efficacy of massage therapy. To learn more about the 2011 National Convention, visit www.amtamassage.org.
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