Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
August, 2011, Vol. 11, Issue 08
AMTA's Health Care Relationships And The Impact On The Massage Therapy Profession
Submitted By AMTA
The American Massage Therapy Association (AMTA) is involved in ongoing interactions with health care, wellness and medical organizations with several goals and objectives in mind:
AMTA's Health Care Relationships
"We have built many health care relationships over the years," said AMTA President Glenath E. Moyle. "We have learned what leaders in health care think of massage therapy and what we need to do to increase their confidence in what we massage therapists do. As we pursue these relationships, we also are careful to protect our profession and not give it away. We are at the table with these people and they generally respect both AMTA and massage therapy."
Health care in the U.S. has been in a state of turmoil for the last few years and AMTA expects much of that to continue as it relates to massage therapy. Examples of massage being integrated into health care are becoming common and positive results from the programs are getting attention. This was particularly evident at the 7th annual Integrative Healthcare Symposium in March, and the Health Professions Network Summit and the National Institutes of Health/NCCAM Stakeholder Roundtable in April. Leaders in health care acknowledged that health care in the country needs to change and all recognized integrative approaches to care as an important trend.
At the March meeting, the integrative program at the Penny George Institute for Health and Healing was featured in a panel discussion. In April, AMTA announced its collaboration with the Institute on a research analysis of the effectiveness of therapeutic massage in care provided to inpatients in the hospital from July 2005 through December 2009. AMTA expects the results of the collaboration and analysis to attract significant attention from the health care and medical community when it is released.
In August of 2010, Susan Rosen of Washington, AMTA's representative to the American Medical Association Current Procedural Terminology (CPT) Health Care Professionals Advisory Committee (HCPAC), was reappointed for a three-year term. As AMTA's Primary Advisor to HCPAC, she continues as the massage therapy representative on the committee. In this capacity, she also attended the HCPAC annual meeting last October.
HCPAC serves in an advisory capacity to the AMA CPT Editorial Panel. In addition to the AMTA massage therapist representative, members of HCPAC include representatives from the professions of social work, athletic training, speech therapy, podiatry, pharmacy, optometry, occupational therapy, chiropractic, naturopathy, respiratory therapy, physical therapy, and nursing, as well as physician assistants and dieticians.
This relationship gives AMTA and the massage therapy profession input on review of CPT codes associated with massage therapy. It also ensures AMTA is consulted when codes are edited or introduced that relate to massage therapy. And, as the AMTA representative, Rosen builds relationships and educates other health care professionals, especially those in physical and rehabilitation medicine, about the application and integration of massage therapy in the health care setting.
AMTA's connections with the AMA also resulted in a panel discussion at the 2010 AMTA National Convention with 3 panelists from HCPAC on the topic of "Navigating the Complex World of Health Care Integration".
AMTA again provided the AMA with a description of the massage therapy profession for its Health Care Career Directory. This directory provides information on recognized health care fields and what someone can expect if they choose to pursue a career in massage therapy. It is also used as a resource by those in a variety of health care professions. AMTA has provided this updated description for nearly ten years, further cementing recognition by the AMA of massage therapists as health care professionals.
AMTA continues as a member of the Academic Consortium for Complementary and Alternative Health Care (ACCAHC), which seeks to create and sustain a network of national complementary and alternative medicine (CAM) educational organizations and agencies.
The Integrated Healthcare Policy Consortium (IHPC) is a broad coalition of health care professionals and organizations focused on public policy to ensure all Americans access to safe, high quality, integrated health care. AMTA is a member of IHPC's "Partners in Health", an inter-disciplinary forum of various CAM and integrated health care professions.
AMTA also recognizes it can learn from and contribute to international discussions on integrative health care. The association has participated in discussions with groups from several countries on integrating massage therapy and CAM therapies into health care, including those through it relationship with the Natural Health Practitioners of Canada. The association also was invited to a European conference in 2010. Our representative made a presentation at the meeting held in France, to discuss the development of the massage therapy profession in Europe.
What Does This Mean For Massage Therapists?
The American Massage Therapy Association is actively engaged every day in advancing the profession. These relationships with the health care/medical communities provide a strong voice for those massage therapists who seek to work within health care, while recognizing and protecting the rights of those massage therapists who practice in other sectors of the massage therapy profession.
Further acceptance of massage therapy as a viable part of health care and wellness will benefit all in the profession. Not only will it present new work potential for those who want to work within health care, it will provide all massage therapists with confirming support for what they do, whether it is in private practice, in a spa or health club, a massage therapy franchise, or with a sports team.
AMTA anticipates a growing body of research on the efficacy of massage therapy in the next few years. The association will use this research and its ongoing and new relationships in health care to advance the massage therapy profession in the eyes of the medical profession and the public. And, as this expands, those who choose to seek health insurance reimbursement will have more leverage with insurance companies.
With its health care goals in mind, and the growth in that part of massage therapy opportunity, AMTA's 2011 National Convention will provide a special health care track again this year. This is an opportunity for massage therapists, whether they are AMTA members or not, to learn more about gaining access to work in health care facilities, the role of massage therapy in integrated care, and massage in hospice care. Dr. Brent Bauer of the Mayo Clinic will discuss their research on the efficacy of massage therapy. To learn more about the 2011 National Convention, visit www.amtamassage.org.
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