resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
August, 2011, Vol. 11, Issue 08
AMTA's Health Care Relationships And The Impact On The Massage Therapy Profession
Submitted By AMTA
The American Massage Therapy Association (AMTA) is involved in ongoing interactions with health care, wellness and medical organizations with several goals and objectives in mind:
AMTA's Health Care Relationships
"We have built many health care relationships over the years," said AMTA President Glenath E. Moyle. "We have learned what leaders in health care think of massage therapy and what we need to do to increase their confidence in what we massage therapists do. As we pursue these relationships, we also are careful to protect our profession and not give it away. We are at the table with these people and they generally respect both AMTA and massage therapy."
Health care in the U.S. has been in a state of turmoil for the last few years and AMTA expects much of that to continue as it relates to massage therapy. Examples of massage being integrated into health care are becoming common and positive results from the programs are getting attention. This was particularly evident at the 7th annual Integrative Healthcare Symposium in March, and the Health Professions Network Summit and the National Institutes of Health/NCCAM Stakeholder Roundtable in April. Leaders in health care acknowledged that health care in the country needs to change and all recognized integrative approaches to care as an important trend.
At the March meeting, the integrative program at the Penny George Institute for Health and Healing was featured in a panel discussion. In April, AMTA announced its collaboration with the Institute on a research analysis of the effectiveness of therapeutic massage in care provided to inpatients in the hospital from July 2005 through December 2009. AMTA expects the results of the collaboration and analysis to attract significant attention from the health care and medical community when it is released.
In August of 2010, Susan Rosen of Washington, AMTA's representative to the American Medical Association Current Procedural Terminology (CPT) Health Care Professionals Advisory Committee (HCPAC), was reappointed for a three-year term. As AMTA's Primary Advisor to HCPAC, she continues as the massage therapy representative on the committee. In this capacity, she also attended the HCPAC annual meeting last October.
HCPAC serves in an advisory capacity to the AMA CPT Editorial Panel. In addition to the AMTA massage therapist representative, members of HCPAC include representatives from the professions of social work, athletic training, speech therapy, podiatry, pharmacy, optometry, occupational therapy, chiropractic, naturopathy, respiratory therapy, physical therapy, and nursing, as well as physician assistants and dieticians.
This relationship gives AMTA and the massage therapy profession input on review of CPT codes associated with massage therapy. It also ensures AMTA is consulted when codes are edited or introduced that relate to massage therapy. And, as the AMTA representative, Rosen builds relationships and educates other health care professionals, especially those in physical and rehabilitation medicine, about the application and integration of massage therapy in the health care setting.
AMTA's connections with the AMA also resulted in a panel discussion at the 2010 AMTA National Convention with 3 panelists from HCPAC on the topic of "Navigating the Complex World of Health Care Integration".
AMTA again provided the AMA with a description of the massage therapy profession for its Health Care Career Directory. This directory provides information on recognized health care fields and what someone can expect if they choose to pursue a career in massage therapy. It is also used as a resource by those in a variety of health care professions. AMTA has provided this updated description for nearly ten years, further cementing recognition by the AMA of massage therapists as health care professionals.
AMTA continues as a member of the Academic Consortium for Complementary and Alternative Health Care (ACCAHC), which seeks to create and sustain a network of national complementary and alternative medicine (CAM) educational organizations and agencies.
The Integrated Healthcare Policy Consortium (IHPC) is a broad coalition of health care professionals and organizations focused on public policy to ensure all Americans access to safe, high quality, integrated health care. AMTA is a member of IHPC's "Partners in Health", an inter-disciplinary forum of various CAM and integrated health care professions.
AMTA also recognizes it can learn from and contribute to international discussions on integrative health care. The association has participated in discussions with groups from several countries on integrating massage therapy and CAM therapies into health care, including those through it relationship with the Natural Health Practitioners of Canada. The association also was invited to a European conference in 2010. Our representative made a presentation at the meeting held in France, to discuss the development of the massage therapy profession in Europe.
What Does This Mean For Massage Therapists?
The American Massage Therapy Association is actively engaged every day in advancing the profession. These relationships with the health care/medical communities provide a strong voice for those massage therapists who seek to work within health care, while recognizing and protecting the rights of those massage therapists who practice in other sectors of the massage therapy profession.
Further acceptance of massage therapy as a viable part of health care and wellness will benefit all in the profession. Not only will it present new work potential for those who want to work within health care, it will provide all massage therapists with confirming support for what they do, whether it is in private practice, in a spa or health club, a massage therapy franchise, or with a sports team.
AMTA anticipates a growing body of research on the efficacy of massage therapy in the next few years. The association will use this research and its ongoing and new relationships in health care to advance the massage therapy profession in the eyes of the medical profession and the public. And, as this expands, those who choose to seek health insurance reimbursement will have more leverage with insurance companies.
With its health care goals in mind, and the growth in that part of massage therapy opportunity, AMTA's 2011 National Convention will provide a special health care track again this year. This is an opportunity for massage therapists, whether they are AMTA members or not, to learn more about gaining access to work in health care facilities, the role of massage therapy in integrated care, and massage in hospice care. Dr. Brent Bauer of the Mayo Clinic will discuss their research on the efficacy of massage therapy. To learn more about the 2011 National Convention, visit www.amtamassage.org.
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