Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
July 18, 2011
Suspect schools File Lawsuit, Then "Slapped" by the Court
There have been new developments in the California battle between human traffickers and the California Massage Therapy Council (CAMTC), the state established certification agency for massage therapists.The CAMTC is leading a pioneering effort to shut down schools that sell or provide fraudulent massage school transcripts. In a test case closely monitored by massage industry insiders, three massage schools that had their transcripts disallowed by CAMTC, turned around and sued the CAMTC for damages in Los Angeles Superior Court. The judge hearing the matter dismissed all three suits and fined the three schools $18,000.
The CAMTC has been in the forefront of the battle against human trafficking. In order to force women into the sex trade, human traffickers need a transcript showing that each woman received between 250 to 500 hours of education from an accredited massage school. The transcripts are then used to get a CAMTC certificate or police permit, which is required to work in illegitimate massage parlors.
The CAMTC has used a good deal of its limited resources in investigating schools to determine whether or not the transcripts being sold reflect the hours that were actually attended. In many cases, the CAMTC's undercover investigators posing as prostitutes were able to simply buy fraudulent transcripts from illegitimate schools.
To date, the CAMTC has taken action with respect 36 schools, refusing to accept their transcripts as proof that education actually was received. Here is a list of these schools:
This battle took a new turn when three such schools, the Oriental Medicine Institute of America, Royal Irvin College and East-West Institute of Hand Therapy, simultaneously launched broad-based litigation against CAMTC, alleging that CAMTC's refusal to accept transcripts from these schools was not proper. All three schools were represented by attorney Peter Beirne.
Usually, legal battles such as these can stretch on for years and the cost alone can force investigative agencies to back down. In this case, the legal challenge to CAMTC was crushed very quickly with the innovative use of a whistle blower protection statute.
Michael Schroeder, an attorney and CAMTC Board Member, who was overseeing the litigation would not comment on the specifics of the investigations of these three schools.
He explained that California, like many states, has a SLAPP (Strategic Lawsuits Against Public Policy) statute. This statute allows for anyone who is sued for exercising their First Amendment rights to file a SLAPP motion. When a SLAPP motion is filed, the person who filed the lawsuit is required to show, more likely than not, that they are going to win the litigation. If the suing party is unable to do so, the lawsuit is dismissed and the person who filed the lawsuit must pay the defendant's legal fees.
"In this case," said Schroeder, "CAMTC spoke about this important public matter by posting the names of the colleges on the website. These colleges sued. What happened in these suits would set a precedent for all of our efforts to protect the public and to protect women from exploitation.
"We had a great team on this matter. CAMTC Chair, Beverly May, our attorney, David Long, the insurance company, Axis Pro, all agreed on the strategy to employ the SLAPP statute at the onset of this case," Schroeder said.
The result of this aggressive and innovative strategy was that the three colleges' lawsuits were dismissed and the colleges were required to pay $18,000 in damages to CAMTC. Schroeder said, "We have now collected those sums. I think that this will have a significant effect on protecting the public from unscrupulous schools. Anything we can do to cut down on the number of false or fraudulent transcripts being sold will be a positive benefit."
While Schroeder would not speak specifically as to the actions of these three schools, Massage Today's review of the legal pleadings filed in the matter sheds a good deal of light into what occurred. In a declaration filed by Schroeder in the litigation, he pointed out that these schools had also been suspended by the National Certification Board for the Therapeutic Massage Body Work ("NCBTMB"). "NCBTMB suspended OMIA due to apparent use of fraudulent or fictitious information in order to give the appearance of legitimacy." The declaration goes on to state that the "CAMTC has become aware of problems with transcripts from certain massage schools being sold as a part of conduct in human trafficking."
Massage Today will continue to monitor events relating to the human trafficking battle occurring in California and other states.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.