Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Alliance Features Distinguished Keynote Presenters For Annual Conference
On August 18-20, The Alliance for Massage Therapy Education will be holding its 2011 Annual Conference in beautiful Charleston, South Carolina. The theme for this meeting is Bringing Teaching to the Next Level, which is intended to highlight the Alliance's work on its National Teacher Education Standards Project.
The educational program includes workshops to meet the professional development needs of directors and administrators from massage therapy schools, along with massage school teachers and continuing education providers. The conference also features three keynotes with distinguished presenters:
In a presentation entitled Creating a Culture of Teaching Excellence, Tracy Ortelli, PhD(c), RN, will offer massage therapy educators a unique perspective on what it takes to establish teacher standards in a professional discipline, and the tremendous difference it can make in the quality of educational outcomes. Tracy is Vice President of Academic Affairs for Galen College of Nursing and a recognized leader in the field of nursing education. She directed the development of the Nurse Educator Certification Program for the National League of Nursing, and was a test developer for the National Council of State Boards of Nursing.
Ben Benjamin, PhD and Amy Yeager will introduce conference attendees to the System for Analyzing Verbal Interaction in a presentation on The Dynamics of Effective Communication. SAVI provides a state-of-the-art tool for analyzing and improving the effectiveness of verbal communication in all domains. The system focuses not on what we say, but on how we say it. In this presentation, you will experience how SAVI can be utilized from the classroom to the boardroom, and from the individual to the group level. Ben is one of the most highly-respected educators and authors in the massage therapy field. He is based in Cambridge, Massachusetts, where he founded the Muscular Therapy Institute. Amy is a Harvard graduate and movement repatterning practitioner who is one of the principals in SAVI Training Partners, a company founded with Ben.
As massage therapy is considered part of the spectrum of complementary and alternative health care practices that are getting broad utilization by consumers, The Role of Massage Education in Complementary Health Care is the subject of the final keynote presentation at this year's conference. Jan Schwartz, MA, will offer an introduction to the mission and goals of the Academic Consortium for Complementary and Alternative Health Care (ACCAHC), and will highlight ways that massage schools and educators can build bridges that facilitate collaboration with other health professions, and increase utilization of massage therapy services. Jan is a founding member of ACCAHC and serves on its Executive Committee. She is a former Director of Education for the Desert Institute of the Healing Arts and former chair of COMTA.
Complete descriptions of the educational program, conference details, as well as information on the new 2011 Alliance membership options may be found in a free 16-page booklet available from the Alliance website or by clicking this link. Conference participants can earn up to 15 contact hours of CE credit.
A $100 early registration discount is available through July 1. Alliance Members receive an additional $100 discount off the registration fee.
About the Alliance:
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