Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
July, 2011, Vol. 11, Issue 07
Stop the Music
By Ralph Stephens, BS, LMT, NCTMB
Many well meaning, concerned people are watching our profession decay from within and are sincerely trying to do something about it. I appreciate that. However, PLEASE STOP with the more hours legislation.STOP with all legislation efforts for just a moment. Unfortunately, this column will probably not get published in time for this year's legislative season. Most state legislatures adjourn for the summer, but they'll be back, so let me explain my plea.
Our problem is not our quantity of entry-level hours. It is the quality of those hours; 600, 650, 680, 750 or 900 poorly taught hours will not make a better entry level therapist than 500 poorly taught hours, and might actually make a worse one. The longer an impressionable student is exposed to ineptness and incompetence, the less chance they probably have of rising above it. There is no verifiable basis for these numbers except for schools to get more Title IV finding. Always follow the money trail. Neither students nor the public are being protected or served by these random hour efforts.
One of the biggest complaints therapists have is lack of portability from one state to another. This is a real problem due to the total mish-mash of licensing laws successfully lobbied for by AMTA with no plan, rhyme or reason to them other than to get something, anything passed. While done with good intentions, the lack of a strong piece of model legislation and guidance from national, coupled with inexperience in legislative processes and statute language by local volunteers, has resulted in too many laws that inhibit the profession instead of enhancing it. AMTA says it supports portability, yet it has made it almost impossible. Passing more arbitrary hours standards and creating more fiefdoms of unique hours and requirements is just making a bigger mess than we already have. STOP IT! You've made a big enough mess that is going to be very difficult to fix as it is. Sit down, back off and let the pros take this over. You mean well, but you know not what you are doing.
The Federation of State Massage Therapy Boards is currently working on a piece of model legislation to improve the profession and bring about a well thought-out law that all states can work toward, to bring about portability and standardization of our profession's licensure laws. PLEASE stand down and allow them the time and space to get this document created. Then use your energy, enthusiasm and resources to support them in getting it universally passed and implemented. The result will be a much more beneficial, enabling system of regulation that will actually benefit individual therapists, particularly with scope of practice and portability.
It Can Happen Here, Probably Will
People have lost access to hundreds of over the counter herbal medicines in Jolly 'Ole England recently as European regulations came into force. Sales of all herbal remedies, except for a small number of popular products for "mild" illness such as echinacea for colds and St John's Wort for depression have been banned in the European Union.
For the first time, traditional products must be licensed or prescribed by a registered herbal practitioner. The British Government, "wanted to ensure continuing access to unlicensed herbal medicines via a statutory register for practitioners to meet individual patient needs."
However, most remedies were lost as it was only open to those who could afford the licensing process, which costs between #80,000 to #120,000. At least 50 herbs, including horny goat weed (so-called natural Viagra), hawthorn berry, used for angina pain, and wild yam will no longer be allowed to be stocked in health food shops, says the British Herbal Medicine Association.
The United States has signed on to this agreement. It will happen here soon if something is not done. Still think the allopaths support alternatives? We are small potatoes compared to the loss of business herbs and supplements cost them. The medical-pharmaceutical cartel does not make any money off of healthy people. If wellness broke-out it would be an economic disaster. The goal is to keep people ignorant, confused and sick thus dependent on the medical-pharmaceutical-government cartel. Our societal ethic condones justifying human suffering in the name of profit. This must change for us to evolve. The cartel is swatting the biggest losses to their revenue first. They will come after us with the same vengeance eventually. We will either be co-opted by losing our scope through restrictive legislation, as is already happening (P.T's are currently carrying the water on this), or placed under gatekeeper control. If all you do is general, non-specific relaxation massage you probably have nothing to worry about. Just because I am paranoid does not mean they are not out to get me.
A further example of government healthcare in action happened recently, when the Detroit Police Department, at the command of Child Protective Services, unlawfully kicked down the door of a woman's home and kidnapped her 13-year-old child. Her crime? She chose to follow a doctor's recommendation to take her daughter off a pharmaceutical drug treatment prescribed for psychosis that was worsening the child's symptoms, and instead chose to use natural remedies to treat the condition. The child's condition began days after forced vaccinations. The drugs to treat the post-vaccination "psychosis" made the child's condition worse. Stop the drugs, lose your child and go to jail. Still think the United States and our healthcare system have some soft spot for alternative methods? When we impact drug sales, lookout. This impacts women the hardest. The profession of massage/bodywork is 80 percent women. What are you doing about this? This is part of the ongoing encroachment by government agencies on the freedom of choice in healthcare. The survival of the therapeutic (clinical) side of our profession is dependent upon people having the freedom to choose their provider and methods of healthcare. Once lost, it will be very difficult to get it back. The price of freedom is eternal vigilance.
On A Positive Note: How To Earn More
A great business lesson is this: Generalists get paid, specialist get wealthy. The more specific and precise you work, the better your chances of a successful practice. Invest in continuing education courses that train you to predictably and consistently help people get out of pain and your practice will get busier. I have many testimonials from my students that verify this statement.
Best wishes for a great summer. Hope to see you at a seminar somewhere or back here this fall. Be well!
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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