Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
June, 2011, Vol. 11, Issue 06
Water, Water, Not Everywhere
By Rita Woods, LMT
A few years ago, I bought a book that dramatically changed my view of water – "You're Not Sick, You're Thirsty," by F. Batmangheldj, M.D. He has written several books related to water and human health.As a massage therapist, his work changed how I talk to clients about proper hydration and changed how I view the origin of pain and suffering within the human body.
Water is the universal solvent that regulates all the functions of the body. ALL functions in the body. Nothing happens without it and in a depleted or dehydrated state, parts of your body will actually begin to shut down as a way to conserve what little water it has. It begins with a cell, then the surrounding tissue, then organs and finally entire systems break down and can no longer function normally. Over time, and without adequate clean water, the body is unable to repair itself and the damage becomes permanent.
Dr. Batmangheldj goes so far as to propose the root of most of our health problems stems from chronic dehydration and reminds us that thirst is not an accurate indicator of hydration. Hypertension, diabetes, coronary heart disease, autoimmune diseases, migraines, cancer, obesity and osteoarthritis, are among the many conditions he explains using clearly defined physiological processes. Pain is a condition of particular interest to us as massage therapists. The book explains pain this way: when the acid-alkaline balance is off in the body, leaning toward an acidic environment, certain nerve endings are irritated.
This irritation alerts the brain about the chemical change and the conscious mind interprets this as pain. The water in the body is responsible for maintaining much of the acid alkaline balance by circulating things in and out of the cells. Water washes the acidity out of the cell and makes the cells interior alkaline. Without the water, our cells are doomed. Your brain is 85 percent water. Think about that. But wait, if you're dehydrated, you might not be able to think.
Clear, clean, uncontaminated water. We must have it to live, to ward off disease and enjoy a life without unnecessary pain and suffering. But we are wasting and destroying it quickly. By now you all know to turn off the water while brushing your teeth, fix leaky faucets, use low flow toilets and showers, replace worn out appliances with water saving and energy saving ones, use rain barrels to catch rain water for watering outdoor plants, etc....But that is not enough.
It's estimated that only about 10 percent of the water we use is for household use. Most of that goes down the bathroom drain. The other 90 percent is hidden in the food we eat, the energy we use, the products we buy and the services we rely on. That 90 percent represents the real danger. Much of the water that returns to our lakes and streams is still contaminated with chemicals and radiation and much more. We make choices. It is our choices that will facilitate change – not government regulation (or lack thereof).
How badly do you really need that new t-shirt? Could you combine one more errand with that trip and save one more gallon of gas? Could you buy a smaller refrigerator? Could you speak up against exploration methods that are destroying your environment? Can you see how fracking could lead to disease?
Without clean water, we could die a slow, agonizing death from disease and pain. The insidious destruction of our lifestyle won't seem so important when the health of the world fails on a global scale. It's time for all of us to take a stand for the welfare of the world. That starts at home. Today, I'm going to skip the meat, leave my car dirty one more week and visit the thrift store. I want the children of tomorrow to have the option of being healthy.
Click here for previous articles by Rita Woods, LMT.
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