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Low Melatonin Linked to Risk of Advanced Prostate Cancer
Epidemiological and experimental studies suggest the hormone melatonin, which plays a role in regulating the sleep-wake cycle, may play a role in the development of prostate cancer, as lower melatonin levels have been associated with an increased risk of prostate (and breast) cancer.
Changes in Herbal Medicines from Ancient Times to the Present
The classical literature of Chinese medicine remains highly relevant in the modern era, as many of the basic theories and herbal combinations emphasized in clinical practice were first established in texts that are nearly 2000 years old.
Don't Trust What Your Patients Say
When a patient presents to the office for care, they typically have a specific complaint – lower back pain, whiplash, sinus congestion, sciatica, etc. They are often not interested or engaged in what they consider "unrelated" personal health history.
Wellness: A New Buzzword at the Aging in America Conference
Aging in America is "the nation's largest gathering of a diverse, multidisciplinary community of professionals in healthcare, social service, government, business and philanthropy with expertise in providing services and products for older adults."
Deciphering the New CMS-1500 Claim Form
Q: I am confused about how and when to use the new 1500 form, particularly block 14 and block 15. What is required and how do I properly fill out these fields? And do I actually have to use this new form or may I continue using the old version?
Halt Allergies With Moxibustion Therapy
An allergy is an immune system disorder in which the body is hypersensitive to normally harmless substances in the environment.
Medical Qigong for the Heart: Part I
According to the Center for Disease Control and Prevention, heart disease is the leading cause of death in the United States, affecting people of all ages and backgrounds. Coronary heart disease, in just the United States alone, costs close to 109 billion dollars a year.
New Leadership Era at the WFC
The World Federation of Chiropractic recently announced not only a new president, as is customary every two years, but also an incoming secretary-general, marking the first time since the WFC's inception in 1988 that someone other than David Chapman-Smith, Esq., will serve in that capacity.
Medial Knee Pain: 11 Potential Causes (and Corrections)
We have all seen patients with medial knee pain that either has no traumatic origin or lasts well beyond when it should be resolved. How can we help these patients? Here is an overview of clinical scenarios and how we can provide conservative care.
Employers Need Chiropractic First and Sooner
From the Journal of Occupational and Environmental Medicine comes a study that gives excellent direction to employers (and insurers) regarding the management of low back problems (LBP).
The Search for the Origin of the Wiggle Technique
When Bob had adjusted me previously, most of the time I knew what he was doing. But this time, he had me lie on the treatment table in the usual side-posture position, and he "wiggled" my sacroiliac with the fingers of both hands, while stabilizing my pelvis with his forearm.
Replenishing and Restoring Jing
I learned an important principle from my great Taoist Master Sun Hak. He taught me that all people "leak" Jing, and that we can mitigate or stop this leaking, and as a result strengthen our life force, develop enhanced adaptability and lengthen our life.
The Boston Benevolent Chiropractic Clinic: Standing Up for the Needy
Our chiropractic assistant, Bridget, greeted an arriving patient at the Emmanuel Church in downtown Boston. She said, "Hi, Michael, good to see you. It's been awhile. Have a seat and Dr. Ken will see you soon."
CRREW Rallies for Ongoing Acupuncture Relief Effort in the Philippines
On November 8, 2013, Typhoon Yolanda (Haiyan) made her way through the Philippine Islands, leaving in her wake at least 7,000 people dead, millions homeless and complete communities destroyed.
The Importance of Knowing Mainstream Lingo
There is a secret lingo within mainstream medicine of which the vast majority of acupuncturists and Chinese medical professionals are unaware.
Working With The Yuan-Source Level: Resonance and the Extraordinary Vessels
How do we stay fresh with our medicine? As healers, how do we balance our medical selves with creative artistry? Chinese Medicine is not a fixed dogmatic entity, but a living system, reliant on a mysterious force called "resonance."
Vibrational Medicine: Frequency Micro-Current and Color Acupuncture
Vibrational medicine involves the application of various forms of energy frequencies to the body for pain relief, healing and rejuvenation. Vibrational medicine will become a major growing trend in our medical systems for the following reasons:
Shared Mechanisms Between Computer-Assisted Mechanical Adjusting and Contemporary Acupuncture?
Can contemporary acupuncture provide clues to the mechanisms responsible for pain relief provided by computer-assisted mechanical adjusting instruments, and clarify whether certain mechanical frequency combinations are superior to others for modulation of acute peripheral pain?
News In Brief
Pacific College of Oriental Medicine obtains grant funding from NIH; Yo San University of Traditional Chinese Medicine Announces New President; Kentucky Gets Licensed; PCOM Receives Approval from WASC to Offer FPD.
Don't Trust What a Patient Says
When a patient presents to the office for care, they typically have a specific complaint in mind – lower back pain, whiplash, sinus congestion, sciatica, etc.
"Doctor ... Always Do the Right Thing"
So says "Da Mayor" in the iconic Spike Lee movie. As a fresh grad questioning in-network versus out-of-network, it struck me that some doctors have explicitly skirted the issue, while others have argued adamantly for the latter and "sticking it to the man."
We Get Letters & E-Mail
Imagine What More Could Be Achieved With Your Support; A Lesson in Hygiene: What Do You Do in Your Office? Open Letter to the Profession.
News in Brief
D'Youville Vet Program Gets High Praise; A Moment of Silence for Dr. Paul Reginald ("Reg") Hug.
June, 2011, Vol. 11, Issue 06
Summer Fun is Marketing Time
By Jenn Sommermann, LCMT
This is a wonderful time of year for marketing and it is in your best interest to capitalize on it. Not only will it benefit you immediately but your efforts can have lingering effects into the next season and even next year.It is proven that people feel healthier and have more energy when the weather turns warmer and days are longer. Outdoor fun increases as we have more daylight hours to accomplish activities. In addition, people tend to eat healthier and find they shed some winter weight. Sun-kissed skin and bare feet replace long layers and shoes. Why not ride that health train and drum up some business?
In my own practice, I find my clients tend to take better care of themselves in the spring and summer months. It is a wonderful cycle to witness. Increased daylight leads to increased activity. Increased activity leads to weight loss. Weight loss leads to increased energy. Increased energy leads back to increased activity and so on and so on. Since my practice is full of these newly "fit" folks, it is easy for me to suggest increased frequency of massage sessions to them.
For example, if I see a client once a month, I suggest that during these months of increased activity, they come for an appointment every three weeks. Often, my clients are asking their bodies to perform a new activity or resume an activity they haven't done for six months. Things like bicycle riding, golfing, gardening and swimming (to name a few) all put extra strain on muscles that might not have been used for several months. Extra massage to alleviate the discomfort associated with the new activities makes sense. What I find is that clients tend to respond and like the new schedule and even after the summer months are over, they stick with it. On average, that means the client now comes to me an extra five times per year, totaling $500. If I see someone every 2 weeks, I recommend every 10 days or adding one extra session per month. That can mean as many as 10 extra sessions per year or $1000.
The clients you already see have an affinity for you and your work. They are easy clients to market to. For the sake of argument, I will assume you believe in the cumulative benefits of massage. It is in your client's best interest to receive massage, to be on a maintenance plan and stick to a consistent schedule of receiving it. That schedule and frequency varies from person to person, but I urge you to help the client find the happy balance. It is also in the client's best interest to receive "more" massage and that means increasing frequency. I call it Lifetime Value of the Client (LVC). Your marketing goal should always be to increase LVC. With a population that already is familiar with your work, likes you, reschedules and pays you, it is easier than finding new clients. Remember, it costs less and takes less effort to increase LVC, compared to going out and searching for new business.
I have a client who I used to see monthly. Last spring she took up a new sport and was experiencing discomfort as her body transitioned into the new things she was asking of it. She commented that the week before our massage appointment, her body ached and she longed for the appointment. She was able to go three weeks without pain and complaints but the last week in waiting was "torture." I suggested she not wait the full month and that we see each other BEFORE she experienced discomfort. It was as if a bolt of lightning struck! "Genius," she said. I have seen her every three weeks for the last year and she (for the most part) remains pain-free between appointments. Rocket science? I think not; just good marketing.
There are also more opportunities to drum up new business in the warmer months. People who hibernated all winter have come outside to play, shop, dine and enjoy the outdoors. Moods tend to be better and I find people more approachable this time of year. Venues like street fairs, outdoor concerts, kid's sporting events, festivals and flea markets provide a wonderful opportunity to meet new people and discuss your profession. Be ready with what to say and have business cards on hand. Remember, you have five seconds to attract someone's attention. What you say in that initial five seconds can make or break a professional relationship. I know this kind of marketing isn't everyone's cup of tea but if you have the personality or the drive, it can be extremely beneficial.
Suggesting increased frequency of massage or LVC is a win-win for everyone. Warmer months and increased activity lends itself to receiving more massage. Most clients just need the seed planted. After you read this, pick one client to try it on. Make the suggestion to increase frequency or add just one more massage to their current schedule. What's the worst that can happen? They might say no but they won't leave your practice over it. But maybe, just maybe, they say yes. And then... imagine the possibilities.
Click here for more information about Jenn Sommermann, LCMT.
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