Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
June, 2011, Vol. 11, Issue 06
Is Dancing a Way To Beat Alzheimer's?
By Sharon Puszko, PhD, LMT
We all know that dance is fun. Even those of us with two proverbial "left feet" have a hard time resisting the universal foot-tap or leg-shake when certain music comes on. As it turns out, that involuntary physical response to music is deeply rooted in our evolution as human beings.Examining the relationship between music and dance takes us back to the beginning of both. Researchers today believe that dance began as an early form of communicating, before our vocal chords were sophisticated enough to produce any type of language. In its earliest form, "dance" consisted of hand clapping and foot-stomping, to create a pattern or rhythm. People began attaching things to their arms or legs (beads, shells) that made noise when they moved to help keep tempo and voila! music was born. Of course, it wasn't that simple or quick, but the point I am trying to make is that music and dance have been instrumental to the evolution of our species. Our emotional and physical response to both are not things we should fight or restrain, but rather embrace as a necessary and healthy element of who we are. In addition to making us feel good or keeping us active, examining the science of dance can also help us as practitioners.
An article in Scientific American caught my attention when researching this topic, because it discussed what happens in the brain when people are dancing, or observing dance. A team of researchers at University College London conducted a study to examine the brain activity in dancers observing others dance. In particular, they wanted to know if the brain would show a difference in activity when the dancer watched their own specialty and when they watched another form of dance. For example, would the brain of a tap dancer react differently when that person watches someone else tap dancing, versus someone else break-dancing. According to their results: "Investigators have found that when people watch simple actions, areas in the premotor cortex involved in performing those actions switch on, suggesting that we mentally rehearse what we see - a practice that might help us learn and understand new movements. Researchers are examining on how widely humans rely on such imitation circuits. The ability to rehearse a movement in your mind is indeed vital to learning motor skills."
Therefore, the brain of tap dancers watching someone tap reacts differently than when they watch someone break-dance, because tap is what their body and brain has spent the most time learning. It would be helpful to take the results of this study and apply them to massage therapy, since it is also a so-called motor skill. In essence, when we observe someone else giving a massage, we are unconsciously rehearsing the moves in our mind. While actually practicing massage is the best way to teach and learn, this provides evidence that observation also is a valid and useful teaching tool.
Speaking of learning, I came across an article that spoke about the evidence that dancing helps protect against dementia and Alzheimer's Disease. In this study, researchers wanted to see if any physical or cognitive recreational activities influenced mental acuity . They had seniors aged 75 and older participate in certain activities (reading, doing crossword puzzles, bicycling, swimming, golfing and dancing), and measured the reduced risk of dementia these activities produced. The results were surprising: bicycling, golf and swimming offered no protection, the mental activities offered minimum protection, and dance offered the greatest protection of all. They theorize that because dancing - in particular, the freestyle social dancing most seniors participate in - requires rapid-fire, split-decision making skills, it increases our cognitive reserve and builds new neural pathways.
By increasing the number of neural pathways, we are providing our brain with multiple ways to access information, instead of just one way. The key finding here was that teaching yourself how to do anything differently, or learning anything new - whether or not it be dance - helps build these neural pathways, which in the long run, will keep your mind more healthy. I found it fascinating that dancing, an activity that is so much fun, not only makes you physically more healthy, but can also make your smarter.
Another article discussed the theory that dance can serve as a type of falls-prevention tool among the elderly. The results of one study conducted in Italy concluded that an exercise program consisting of dance improved balance among the elderly, which ultimately can help reduce the number of age-related falls. I do not think I need to spend much more time discussing the physical benefits of dancing. We all know it is a fun way to exercise and can help lower blood pressure, improve coordination and balance, lower bad cholesterol levels, and help lower the risk of coronary heart disease. However, did you know that dancing can provide an alternative to the monotony of weight lifting? According to the American Council on Exercise, in addition to being an aerobic activity, dancing is also a weight-bearing sport, with your body weight serving as the load. Therefore, you can salsa or line dance, and build bone density at the same time!
There are psychological benefits to dancing, too. "Engaging in regular physical activity, like dancing, is an important component of overall health and well-being - including psychological health. We know that physical activity helps to alleviate some of the physiological symptoms of depression and the benefits of exercise can help combat the negative impacts of stress. In fact, research has proven that dancing can act as a natural anti-depressant. Serotonin is a neurotransmitter related to mood, and dance has been found to raise serotonin levels in people with depression, which is what anti-depressants are designed to do," said Dr. John Stachula, a professor of psychology at St. Ambrose University. "It can be especially important for people suffering from isolation or loneliness because it also creates a venue for interaction with others because of the intrinsically social nature of dance. This is why it is both a popular and beneficial activity among singles or the elderly: it provides that social connection we desire, and need, to live healthy, satisfying lives." These statements bring me back to the theory that dance and music evolved as an early form of language. Maybe this is why our brain responds so strongly to dance; because we have been hard-wired to associate it with communication and expression for thousands of years.
Whether your preference be tango, tap or line dancing, if you enjoy it, do it. It will tone your body and mind. In the long run, dancing will help you more than you realize, so keep it up as long as you can. And if you wake up sore after a night out dancing, just call one of your colleagues to give you a massage!
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
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