Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
June, 2011, Vol. 11, Issue 06
In the Shadows: Human Trafficking, Fraud and the Cost to the Massage Profession
By Kathryn Feather, Senior Associate Editor
For decades, the massage profession has battled the stereotype that it is a front for prostitution. While the occasional bad apple can still be found in the bunch, the profession has made significant strides in recent years to combat this false belief.Hospitals and health care centers nationwide have begun to embrace massage as a compliment to their traditional medical practices and most states have established licensing criteria for professionals who have the proper education and skills to become legitimate practitioners.
Nevertheless, criminals have continued to sully the profession's good name and in California an investigation by the state's certification board has unconvered their latest tactic: phony massage school transcripts.
Amazingly, prior to the investigation by California Massage Therapy Council (CAMTC), it was legal to sell a fake transcript in the state. Transcripts - along with criminal history records - are key credentials in the state's massage therapist certification system that allows therapists to practice legally.
The investigation began when the CAMTC discovered patterns in which certain "schools" seemed to have large numbers of graduating student with prostitution arrest records. Armed this and information from other sources, the CAMTC brought in an undercover investigator who would discover that these "graduates," mostly women of South Asian and South American descent, were part of a vast network of human traffickers profiting from prostitution.
The undercover investigator found that human traffickers were selling phony massage school transcripts so prostitutes could pose as legitimate therapists and work or operate massage parlors that are nothing more than fronts. The investigator told Massage Today that these suspected bogus "schools" were targeted based on tips, police information and an analysis of data collected by the CAMTC.
"Police departments who work with us, gave us every prostitution arrest along with the name of the schools they claimed they had gone to," said the investigator. Information was also obtained from the National Certification Board for Therapeutic Massage and Bodywork, as well as states like Texas that maintain close records of prostitution arrests.
Visit To a "School"
At a visit to one of these "schools," the investigator was taken to the back to meet with the Assistant School Director. "This one in particular looked nothing like a school. It was an ordinary house. Not to be stereotyping, but she looked like a madam with very provocative clothing and makeup. I told her I was interested in (buying a transcript) and she said 'yes, no problem' and asked me to come back in a few days with a check," said the investigator. "Some operated that way, at others, I was in and out with a transcript in two hours."
On another occasion, the investigator met with the director of a school whose ramshackle "office" was cluttered with what were clearly transcript templates and "stacks and stacks of photos of girls."
The investigator told Massage Today that in one waiting room, there were "many young women of Asian descent dressed provocatively." The investigator also said several of the bogus schools that came under scrutiny were also clearly houses of prostitution. "At this one place, it was pretty obvious they were conducting prostitution on the premises. The men who ran the place were lecherous and disgusting and had no qualms about commenting on my appearance," the investigator said.
"In one of the schools, I was in an office with a sliding door to the exterior. Men kept coming in that way saying they were there for massage appointments, but they looked and acted like johns," the investigator said.
Many of these "schools" not only created fake paperwork, but took fingerprints and included a photo of the "student" which the school then sent directly to the CAMTC for certification. Transcripts cost anywhere from $1,000 to $2,500 depending on the "school."
The CAMTC was established by the legislature in 2008 to provide a voluntary certification process for therapists. To obtain legal certification from the CAMTC as a Certified Massage Therapist in California, a person must prove they have 500 hours in classroom training from an accredited school and have a clean criminal record. They must also provide fingerprints and a photo as part of the application process. There are additional means of obtaining CAMTC certification. For a full explanation go to the to CAMTC website.
The Profession Acts
Urged on by the CAMTC and with major support from the Orange County (CA) District Attorney's Office, California State Senator Lou Correa has introduced legislation that would make providing fraudulent transcripts a misdemeanor subject to specific penalties. Meanwhile, the CAMTC is now refusing to accept transcripts from schools identified in the investigation as nothing more than diploma mills.
As introduced, Correa's Senate Bill 285 states: "This bill would provide that a person who provides a certificate, transcript, diploma or other document, or otherwise affirms that a person has received instruction in massage therapy knowing that the person has not received massage therapy instruction consistent with that documentation or affirmation is guilty of a misdemeanor and is subject to specified penalties. By creating a new crime, the bill would impose a state-mandated local program."
"The bill would require a law enforcement agency, for any person that is criminally prosecuted for a violation of law in connection with massage therapy, to provide to the Massage Therapy Organization information concerning the massage therapy instruction received by the person prosecuted."
SB 285 was referred to the Senate Committee on Public Safety and was scheduled for a hearing just as this issue went to press. Massage Today will continue to follow SB 285 as it makes its way through the legislative process.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.