Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
May, 2011, Vol. 11, Issue 05
FSMTA Creates Waves of Possibilities
By Editorial Staff
The Florida State Massage Therapy Association (FSMTA) brings you waves of possibilities at this year's convention held at the Renaissance Orlando Resort at Sea World in beautiful Orlando, Florida beginning Wednesday, June 22 through Sunday, June 26.
The FSMTA conventions are known for providing attendees with a rich learning environment along with plenty of opportunities for meeting industry leaders, vendors, and making new friends at lively social events. And this year is no different.
The FSMTA 2011 "Waves of Possibilities" convention will be thriving with educational courses from top educators, networking opportunities with industry leaders, vital product information along with plenty of motivation and inspiration for massage therapists and students alike.
Attendees can earn up to 20 hours of Florida and NCBTMB CE credits including all Florida-required courses. Educational opportunities include: "How Does Pediatric Massage Therapy Benefit Children With Autism (ASD)?" by Tina Allen, "How to Build Lasting Client Relationships" by Cherie Sohnen-Moe, "Orthopedic Massage" by James Waslaski, "Intro to Structural Relief Therapy" by Taya Countryman, "Massage and Hospice" by Ann Catlin, "The Big 4: Prevention of Medical Errors, Ethics, Law Review and HIV/AIDs Education" by Pete Whitridge, and so much more.
A full day Educator Summit will also take place on Saturday, June 25. Class sessions are from 8 a.m. to 12 p.m. including "ADA Compliance Strategies for Massage Therapy Instructors" and "Intro to Distance Education for Massage Therapy Instructors". A roundtable discussion, facilitated by Pete Whitridge, will be open to all educators and other interested parties from 2 p.m. to 5 p.m. Discussion will include the licensure process, national certification and examination, helping your students succeed, and more.
The Successful Start Program is Wednesday, June 22 from 5 p.m. to 9 p.m. This is a free program sponsored by FSMTA, Performance Health and Massage Warehouse, and is available only to massage therapy students and therapists licensed within the past two years. Program speakers and presentations include: Jay Edinger "Taxes and the Massage Therapist", Mike McGillicuddy "Self-Care and Wellness for the Massage Therapist", Joanna Godwin "Grow Your Practice With Community Outreach", Karen Ford "Good Therapists Can Get In Trouble", David Kent "Tips on Setting Up Your Office" and Angie Patrick "Massage Therapy Research: A Story of Love".
The philanthropic project, the Sanctuary, will be there supporting massage therapy research. The Sanctuary is always one of the most sought-after booths in the exhibit hall; so, stop by early and reserve your seat for a luxurious 10-minute treatment including basic reflexology, stone massage, exfoliation, hot/cold contrast protocols, herbal ball treatment and facial rejuvenating techniques. Your $10 donation for each 10-minute treatment will go toward the Touch Research Institute in support of Tiffany Field, and her research efforts with premature children and the benefits of massage therapy.
And don't miss the Saturday Night Banquet "Pearls of Wisdom - Gems of the Sea", which kicks off at 7:30 p.m and is sure to be the place for making new friends. This lively social event includes dinner, cash bar, awards, prize drawings and dancing!
Shop for luxurious products and services and meet the vendors themselves on the tradeshow floor. The hall opens Thursday evening for a welcome party, and then all day Friday and Saturday.
For every $10 spent in the exhibit hall, you will receive a prize drawing ticket from the FSMTA hospitality desk. Prizes, donated by exhibit hall vendors, will be raffled off during tradeshow hours. Cash drawings will also be held.
Your registration fee includes the welcome party with exhibitors and Saturday night banquet. The deadline for pre-registration is May 27. To register go to: https://secure.fsmta.org/login.asp?redir=register. Attendees can also take advantage of special pricing at Sea World of Orlando. For details, go to: http://4adventure.com/swf/ren_swf_convention.aspx
For more information about the convention, go to www.fsmta.org.
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