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Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
May, 2011, Vol. 11, Issue 05
Blogging 101 for Massage Therapists
By Michael Reynolds, CMT
If you ask any massage therapist what his or her most challenging aspect of running a massage practice is, chances are "marketing" would be at the top of the list. Marketing can be a daunting realm and it is sometimes difficult to understand how to effectively market a massage practice in the age of online communications and social media.
Social media includes networks like Facebook, LinkedIn, Twitter and YouTube. It also includes content marketing tools like blogging. Of all the tools that can help market your massage business, blogging is one of the most powerful.
So what is a blog? In simple terms, a blog is sort of like a column in a newspaper. It is a space online that is reserved for articles that you ideally post on a consistent schedule. There is more than one type of blog. Some people maintain personal blogs that discuss things like daily activities, cooking, and other hobbies. Another type of blog is the business blog, which is used to market and promote a business.
Massage therapists are uniquely positioned to use business blogging to promote their practices. The idea behind a business blog is that it contains valuable educational content that is relevant and helpful to the target audience of the business. While a personal blog might talk about general daily updates in a person's life, a business blog tends to provide useful tips and expert guidance.
So how does this help you market your massage practice? The concept of content marketing is explained by three ideas: relevance, visibility, and authority.
Relevance refers to how well-aligned your blog is with respect to your target market. Let's say you practice sports massage and your target market consists of runners. If you consistently post blogs that help runners perform better, then your content will be highly relevant to them. Stretching techniques, recovery tips, and even reviews on running products can also be relevant information that would interest runners.
Once you have the attention of some runners, what comes next? Visibility occurs when your blog is shared with other people. This sharing occurs when your content is valuable enough that people want to tell other people about it. Sometimes they will share it on Facebook, Twitter, or other networks, or they might simply email it to friends. For this reason, you'll want to make sure that your blog has sharing buttons on it that make it easy for people to post it to social networks. If they really like your content, they may even subscribe to it and get your blogs delivered via email. Blogging can also help you get discovered more easily on search engines, like Google. Though the specifics of this are beyond the scope of this article, many massage therapists enjoy a boost in Google rankings as a result of dedicated and consistent blogging.
Authority is the final piece of the equation and it is a powerful component of content marketing. When your target market perceives you as having authority, they are likely to buy from you and recommend you to others. Who do runners want to get a massage from? Most likely it is from the massage therapist who clearly understands the needs of a runner.
As you can see, blogging for relevance, visibility, and authority can position you as an expert which leads to referrals and repeat business.
There are many ways to set up a blog, but one of the easiest is to use a service called WordPress. Located at www.wordpress.com, this service allows you to create a free blog and start publishing right away. If you have a website for your massage practice, talk to your website services company and ask them about installing a professional blog on your website. If possible, it's much better to have your blog fully integrated into your website from both a branding and a search perspective.
In general, publishing a new blog once a week is a reasonable schedule to follow. If that level of frequency is a challenge, try every two weeks instead. Both Google and your readers will reward you with increased attention and trust if you are consistent and frequent with your publishing.
If writing is difficult for you, one thing that may help is to keep a notepad in your massage room and start writing down all the questions that your clients ask you. Each question has the potential to become a blog topic. For example:
These are all common questions that you might be asked in a massage session and would make great titles for blogs. Take advantage of your position as a trusted health and wellness practitioner and expand on those questions by writing blogs about these topics.
One of the most important things to remember when writing blogs is not to promote your business. This may seem counter-intuitive but it's an important idea in content marketing. Content that looks like a sales pitch will not get shared and will not gain subscribers. Content that teaches and educates will quickly gain a following.
Blogging is not easy and it can be time-consuming. Additionally, building a following does not happen overnight. It can take months of steady, consistent blogging to really gain momentum; but once you do, it can start to generate more leads for your massage practice than you may have thought possible.
Naturally, your blog should make it easy for your readers to contact you or book a massage, so be sure to include your phone number, email, and a link to your online scheduling system.
As a final piece of advice, I recommend blocking out time in your schedule at the same time every week to write your weekly blog. This will ensure that it becomes part of your routine.
In an hour a week, you can start building a powerful database of articles that can increase your authority as a health and wellness provider, help you reach new prospective clients, and improve your search engine visibility. If this sounds appealing to you, blogging may be worth a look as part of your marketing strategy.
Michael Reynolds is president/CEO of SpinWeb, a professional website design, development and online marketing firm. He has worked in marketing and technology since 1996 and serves on a number of non-profit and networking organization boards. Michael regularly publishes articles, blogs, and e-books that teach his readers how to do business and communicate using digital tools. He also speaks at industry events around the country, including the Web 2.0 Expo, CMS Expo and Blog Indiana. Michael is a certified massage therapist in Indiana and has worked professionally in spas and clinics, as well as served on state and national AMTA committees and boards. He may be contacted via his speaking site at www.michaelreynolds.com or via SpinWeb's website at www.spinweb.net.
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