resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
May, 2011, Vol. 11, Issue 05
Transform Your Mind, Then Market Your Business
By Cary Bayer
A business coach for massage therapists, my work is a lot like an LMT's–we both relieve headaches, stress and strain. Perhaps because my name is Bayer--the name of a pain reliever that works wonders–some massage therapist coaching clients sometimes wish that my coaching solves all their business problems.Coaching plus a therapist's efforts, can. But coaching alone isn't a wonder drug that you pop into your mouth and you suddenly have more clients than you can handle. Don't get me wrong...usually, when an LMT makes attitudinal shifts that coaching brings about, business suddenly picks up. But ongoing success usually requires combining attitudinal shifts with marketing changes. As the saying goes, "Only a new seed yields a new crop."
As a massage therapist, you see firsthand that massage often provides immediate comfort from the pains and strains that clients' bodies are heir to. But weekend warrior clients who abuse their bodies, for example, often need to augment the temporary relief that massage brings with certain actions on their part. This might include stretching before and after strenuous workouts and daily supplements like glucosamine. The best results in many areas of life aren't an A or B solution, but an A and B. As educator Horace Mann said, "It is well to think well. It is divine to act well."
An illustration will clarify my point. In one of the most well-known studies ever conducted on creative visualization in sports, two Russian scientists analyzed the training regimens of four groups of Olympians. The first group's schedule was entirely physical. Group two broke its workout into 75 percent physical and 25 percent mental components. The third group balanced its schedule with half mental and half physical efforts. The last collection of athletes worked out physically only 25 percent of the time, while devoting a whopping 75 percent to mental activity.
Which group do you think experienced the best results? Interestingly–perhaps, some might say, shockingly–it was the one with the greatest amount of time devoted to inner work. Robert Scaglione and William Cummins, writing about their study in their book, Karate of Okinawa: Building Warrior Spirit, wrote, "The Soviets had discovered that mental images can act as a prelude to muscular impulses."
A different study was conducted by Dr. Judd Blaslotto, at the University of Chicago, to determine if visualization could help basketball players improve their foul shooting abilities. The scientist assembled three groups: the first practiced free throws daily for an hour; the second simply visualized making free throws, without taking any extra practice; the last did nothing different.
Not surprisingly, the control group that made no changes, had no increase in accuracy. The foul shooters improved by 24 percent, while the visualizing group, which never even touched a ball, had an improvement of 23 percent. Imagine what might occur if players added additional shooting and visualization.
As the trailer to the film K19 said, "Some men pray for miracles. Other men fight for them." Quite a few LMTs hope that the Universe will bring them clients, putting Cosmic Intelligence in the role of their sole new business source. A Muslim proverb refutes such a strategy when it says, "Trust in Allah, but tie your camel." The wisdom of tying your camel is age-old, gleaned by St. Augustine, a Catholic saint in the Dark Ages, when he wrote, "Pray as though everything depended on God. Work as though everything depended on you." The insight was echoed by Oliver Cromwell, the great English military and political leader, 1,200 years later, when he wrote, "Put your trust in God and keep your powder dry." In the critical 48th verse of the second chapter of the Bhagavad-Gita, the handbook of Yoga, the teacher says, "Established in Being (that great steady evenness of mind), perform action." In other words, spend a few minutes a day getting your mind right, then go into the world in a powerful way.
By the way, if it makes you feel better, you should know that massage therapists aren't alone in hoping that business will grow through osmosis, hypnosis, or magic. Of the thousands of LMTs whom I've come into contact with, the majority would rather focus on the practice of their art than on the marketing of their business. I have seen this in artists, in new age professional alternative healers, and in amateur believers in the Law of Attraction, as depicted in The Secret--the best-selling book and video–which states that you'll get whatever you want if you just affirm and visualize enough. I've also seen this in the highly religious who pray that Providence will provide them with everything they need regardless of any effort they don't put out on their behalf.
My favorite joke on this point concerns one Morris Greenberg, who sits in his synagogue on Yom Kippur, the holiest day in the Jewish calendar. Amidst all the solemn prayers for atonement and forgiveness going up around him, he fervently admonishes God to arrange for him to win his state's $40-million Powerball lottery. Just then, thunder roars through the heavens and, in a booming voice, God bellows, "Greenberg...meet me half way: Buy a lottery ticket!"
Imagine what might occur for the LMT, who buys a lottery ticket–that is, who works her mind and her mouth, keeping not just her sheets, but also her powder dry. That means, transforming from within, while undertaking an expanded marketing program. Here's a massage marketing tip: let your inner work include affirmations, visualizations, success consciousness building, and enthusiasm training, among other components. Here's another massage marketing tip for you: let the marketing campaign include a networking effort, package pricing programs, promotional discounting for first-time clients, client referral programs, an advertising campaign, and a public relations program, among other methodologies.
As for wonders, no greater an American than the Father of our country, the great George Washington, who, when being tested as general on the battlefield in an eight-year so-called "can't win" war against Europe's greatest military power, wrote, "Perseverance and spirit could work wonders."
The massage therapist clients of mine who do both inner and outer work see noticeable wonders. At the risk of sounding immodest, these people tell me that Bayer also works wonders.
Click here for more information about Cary Bayer.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.