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How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
May, 2011, Vol. 11, Issue 05
Transform Your Mind, Then Market Your Business
By Cary Bayer
A business coach for massage therapists, my work is a lot like an LMT's–we both relieve headaches, stress and strain. Perhaps because my name is Bayer--the name of a pain reliever that works wonders–some massage therapist coaching clients sometimes wish that my coaching solves all their business problems.Coaching plus a therapist's efforts, can. But coaching alone isn't a wonder drug that you pop into your mouth and you suddenly have more clients than you can handle. Don't get me wrong...usually, when an LMT makes attitudinal shifts that coaching brings about, business suddenly picks up. But ongoing success usually requires combining attitudinal shifts with marketing changes. As the saying goes, "Only a new seed yields a new crop."
As a massage therapist, you see firsthand that massage often provides immediate comfort from the pains and strains that clients' bodies are heir to. But weekend warrior clients who abuse their bodies, for example, often need to augment the temporary relief that massage brings with certain actions on their part. This might include stretching before and after strenuous workouts and daily supplements like glucosamine. The best results in many areas of life aren't an A or B solution, but an A and B. As educator Horace Mann said, "It is well to think well. It is divine to act well."
An illustration will clarify my point. In one of the most well-known studies ever conducted on creative visualization in sports, two Russian scientists analyzed the training regimens of four groups of Olympians. The first group's schedule was entirely physical. Group two broke its workout into 75 percent physical and 25 percent mental components. The third group balanced its schedule with half mental and half physical efforts. The last collection of athletes worked out physically only 25 percent of the time, while devoting a whopping 75 percent to mental activity.
Which group do you think experienced the best results? Interestingly–perhaps, some might say, shockingly–it was the one with the greatest amount of time devoted to inner work. Robert Scaglione and William Cummins, writing about their study in their book, Karate of Okinawa: Building Warrior Spirit, wrote, "The Soviets had discovered that mental images can act as a prelude to muscular impulses."
A different study was conducted by Dr. Judd Blaslotto, at the University of Chicago, to determine if visualization could help basketball players improve their foul shooting abilities. The scientist assembled three groups: the first practiced free throws daily for an hour; the second simply visualized making free throws, without taking any extra practice; the last did nothing different.
Not surprisingly, the control group that made no changes, had no increase in accuracy. The foul shooters improved by 24 percent, while the visualizing group, which never even touched a ball, had an improvement of 23 percent. Imagine what might occur if players added additional shooting and visualization.
As the trailer to the film K19 said, "Some men pray for miracles. Other men fight for them." Quite a few LMTs hope that the Universe will bring them clients, putting Cosmic Intelligence in the role of their sole new business source. A Muslim proverb refutes such a strategy when it says, "Trust in Allah, but tie your camel." The wisdom of tying your camel is age-old, gleaned by St. Augustine, a Catholic saint in the Dark Ages, when he wrote, "Pray as though everything depended on God. Work as though everything depended on you." The insight was echoed by Oliver Cromwell, the great English military and political leader, 1,200 years later, when he wrote, "Put your trust in God and keep your powder dry." In the critical 48th verse of the second chapter of the Bhagavad-Gita, the handbook of Yoga, the teacher says, "Established in Being (that great steady evenness of mind), perform action." In other words, spend a few minutes a day getting your mind right, then go into the world in a powerful way.
By the way, if it makes you feel better, you should know that massage therapists aren't alone in hoping that business will grow through osmosis, hypnosis, or magic. Of the thousands of LMTs whom I've come into contact with, the majority would rather focus on the practice of their art than on the marketing of their business. I have seen this in artists, in new age professional alternative healers, and in amateur believers in the Law of Attraction, as depicted in The Secret--the best-selling book and video–which states that you'll get whatever you want if you just affirm and visualize enough. I've also seen this in the highly religious who pray that Providence will provide them with everything they need regardless of any effort they don't put out on their behalf.
My favorite joke on this point concerns one Morris Greenberg, who sits in his synagogue on Yom Kippur, the holiest day in the Jewish calendar. Amidst all the solemn prayers for atonement and forgiveness going up around him, he fervently admonishes God to arrange for him to win his state's $40-million Powerball lottery. Just then, thunder roars through the heavens and, in a booming voice, God bellows, "Greenberg...meet me half way: Buy a lottery ticket!"
Imagine what might occur for the LMT, who buys a lottery ticket–that is, who works her mind and her mouth, keeping not just her sheets, but also her powder dry. That means, transforming from within, while undertaking an expanded marketing program. Here's a massage marketing tip: let your inner work include affirmations, visualizations, success consciousness building, and enthusiasm training, among other components. Here's another massage marketing tip for you: let the marketing campaign include a networking effort, package pricing programs, promotional discounting for first-time clients, client referral programs, an advertising campaign, and a public relations program, among other methodologies.
As for wonders, no greater an American than the Father of our country, the great George Washington, who, when being tested as general on the battlefield in an eight-year so-called "can't win" war against Europe's greatest military power, wrote, "Perseverance and spirit could work wonders."
The massage therapist clients of mine who do both inner and outer work see noticeable wonders. At the risk of sounding immodest, these people tell me that Bayer also works wonders.
Click here for more information about Cary Bayer.
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