Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
April 7, 2011
NCBTMB Announces Job Task Analysis Results
A Major Step Toward Advanced Credential Development
PRESS RELEASE – The National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) announced today the results of its Advanced Practice Job Task Analysis (JTA) survey to inform the development of the new National Certification for Advanced Practice (NCAP) exam.Nearly 10,000 massage professionals responded to the JTA survey invitation, with nearly 90 percent of the eligible respondents having worked in massage and bodywork for more than 5 years. Respondents represented all 50 states, as well as the District of Columbia and Puerto Rico. The report can be accessed here.
The survey asked practitioners to identify the knowledge, skills and abilities that an advanced practitioner must possess. More than 93 percent of the eligible respondents indicated that the survey completely or adequately covered the tasks performed in their work in therapeutic massage and bodywork. The results released today will be used to create a test blueprint known as test specifications, to define the information for which the NCAP should test, and determine the degree of importance that should be placed on each content area.
"The National Certification for Advanced Practice has been called for by the massage profession and will be based on input from practitioners themselves," said Elizabeth Langston, Director of Exam Development at NCBTMB. "The NCAP Task Force is comprised of Subject Matter Experts who will use the results of the JTA survey to develop the test specifications."
Completely voluntary, the NCAP will build upon the educational, experiential and ethical requirements of NCBTMB's current National Certification*. Certificants who earn the advanced credential will be nationally recognized for possessing the critical thinking skills necessary to function in complex situations. In addition, they will be relied upon for their ability to work in a team environment utilizing treatment plans based on evidence-based outcomes.
"The Advanced Certification can open more doors for massage professionals to enter into the traditional healthcare community," said Paul Lindamood, CEO at NCBTMB. "It will also help employers across all employment settings and consumers alike identify practitioners who have a higher level of experience and expertise. It has the potential to transform the industry and provide opportunities that have never existed before."
The development of the NCAP exam will be in strict compliance with the accreditation guidelines established by the National Commission for Certifying Agencies (NCCA) and in accord with the most recent edition of the Standards for Educational and Psychological Testing.
To learn more about the NCAP, visit the Advanced Certification section of NCBTMB's website at www.ncbtmb.org. Or contact NCBTMB Director of Exam Development Elizabeth Langston, CAE, at 630-652-0482 or .
* Eligibility requirements apply to sit for the NCAP exam. Initial applicants wishing to test must be NCB certified or provide proof of having passed a psychometrically valid exam for entry-level licensure; document professional massage/bodywork experience and/or education; complete continuing education requirements; and be free from sanction or permanent revocation from NCBTMB or any local, state or federal regulatory body
The National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) was established in 1992 as an independent, nonprofit organization fostering the highest standards of ethical and professional practice in the delivery of therapeutic massage and bodywork through two recognized credentialing programs. NCBTMB examinations are currently accepted or recognized in statute or rule by 38 states plus the District of Columbia. There are nearly 90,000 professionals with NCBTMB certification. NCBTMB's certification programs are accredited by the National Commission for Certifying Agencies.
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