Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
March 3, 2011
Take It to the Top Summit, Earn Up to 12 CEs
PRESS RELEASE - "Take It to the Top" Summit is an event, held at the Park Vista Doubletree Hotel in Gatlinburg, Tennessee on April 16-17, 2011, for massage professionals around the country with a selection of 12 top successful educators in the industry.This "Take It To The Top" Summit is to motivate, educate and inspire therapists everywhere as they learn how to build their own business, become independent, accept physician referrals, and bill insurance for their services. Attendees can earn up 12 CEs while learning a multitude of motivational, inspiring and workable marketing and business-building strategies. As a bonus, attendees will also receive a 27 CE Home Study Course.
Vivian Madison-Mahoney, coordinator of the Summit, is a 26-year veteran licensed massage therapist in Florida and Tennessee. She owned and operated her own extremely successful massage practice for 15 years in Palm Beach County, Florida where she was the first LMT to ever specialize in injury and disability cases, accepting insurance for payment of services. Over 172 physicians referred patients to her, helping to build her clientele to over 498 patient visits per month with the help of up to 14 therapists working for her. Vivian moved to Gatlinburg in 1998, a life-long dream come true. Now Vivian has decided it's time that she took her abilities and dreams, once again, to the top by creating this exciting event full of education, giveaways, and live entertainment in beautiful Gatlinburg, Tenn.
To enhance the Summit, Vivian has chosen Quentin Flagg to be the star entertainer along with other local performers to keep the crowd entertained. Only 27 years old, he is a dynamo. The Rock 'n' Roll Crooner, aka "The Hoosier Hurricane," Quentin keeps you guessing what style of music he is going to sing and dance to next. He will be singing hits from all eras, such as the styles of Bobby Darin, Elvis, John Mellencamp, Neil Diamond, Sinatra, Dean Martin, Brian Setzer, the 50s and 60s rock 'n' roll, and many, many more. He has opened for country star Tracy Byrd, the Drifters, and performed with Jim Belushi. He has entertained in Pigeon Forge, Tenn., Las Vegas, New York, Chicago, England, Ireland, Canada, on cruise ships in the Caribbean, and all over the USA.
"It was actually Quentin, at a local show, who inspired me to finally put this event together as I had long dreamed of doing", says Vivian.
Through Vivian's long career, she has obtained many awards, including the induction into the Massage Therapy Hall of Fame, several Outstanding State Service and Legislative Awards from the Florida State Massage Therapy Association (FSMTA) for whom she has served as Insurance Committee Chair for over 19 years, and LMT of the Year Award by the FSMTA and the Florida Chiropractic Association.
Vivian has always encouraged massage therapists to build their own successful massage businesses, while continuing to help therapists with insurance questions, problems and situations. She has also worked with massage therapists, as a nationally approved continuing education provider, instructing them how to become independent, accepting insurance for reimbursement and how to best build their businesses with little or no investment.
She is not only referred to as a "pioneer" in the field, but she is now consulted by the National Insurance Crime Bureau (NICB), doctors, attorneys, insurance companies, fraud investigators and FBI agents. She assists in helping these officials better understand what a licensed and/or certified massage therapist can and cannot do within their scope of practice and training when providing prescribed medically necessary treatments billed to insurance companies. She feels this is a major inroad, helping top officials to understand why we should be reimbursed and how. At the same time protecting the entire profession from those who desire to take advantage of patients, insurance companies and ultimately the massage profession as it negatively affects policy premiums.
Vivian, her husband John, and assistant Michael King are excited to announce that their doors are wide open to all who wish to register for this "Take It To The Top" Summit with 12 CEs PLUS a free gift of a 27 CE Home Study Course, many other valuable gifts and door prizes, some worth over $350.
Join us for two days of fun, food, friends and awards along with dinner and live entertainment. Don't hesitate to reserve your seat at this Summit April 16-17, and your hotel room(s) for guaranteed discounted rates through March 15. Go to www.takeittothetopsummit.com or call Vivian at (865) 436-3573 or (865) 850-3195 to register now.
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