Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
March, 2011, Vol. 11, Issue 03
Powders, Oils and Liniments
By Judi Calvert, LMP
Today, massage therapists have a wide variety of great mediums they can purchase thanks to the Internet, massage warehouses, massage school stores and convention booths. But have we therapists ever stopped to think about what past practitioners - "operators" as they were called - used for massage mediums?
Some of the oldest mediums used by the experts of the time (doctors, nurses and operators) included such items as hog fat, lard, olive oil, alcohol, cloths, talc powder, rice powder, vaseline, glycerin, lanolin, arnica oil, coconut oil, cocoa butter and natural mineral water - just to name a few.
For decades, powders in the form of cornstarch and talc were a popular medium for massage. Some authorities believe talcum was the original "Egyptian dust", named by ancient and medieval writers as an after-bath treatment used in many countries around the world. The oldest chemists and perfumeries in the United States produced Caswell-Massey talcum products to use for massage and in the bath. They are still available today.
Dr. Fehr's compound talcum, a "hygienic dermal powder" was said to be good for skin problems, as a tooth powder, or for dressing bandages. This product was primarily advertised to pharmacists and doctors. Dr. George Knapp Abbott, author of Technique of Hydrotherapy and Swedish Massage (1912), taught: "the talcum rub is useful where oil is objectionable, as in warm weather, or where there is a tendency to free perspiration after treatment. It dries rather than softens the skin. It is also useful for hives, and should be given after a prolonged cool bath. The procedure is the same as with the oil rub."
So what are the advantages of using powder over ointments?
Dr. Max Bohm of Germany wrote in his book Massage: Its Principles and Technique (1913)that powder is conducive to cleanliness and that it "makes very deep kneading possible and improves the masseur's sense of touch."
Bohm explained: "On this account it is better for the masseur who is learning to use powder at first. Generally, the preference is given to light smooth talcum powder instead of grainy powder, for instance, rice powder. Rubbing is sufficient for the removal of powder."
Mary V. Lace was a teacher who received part of her massage training with Dr. James Mennell. In her 1936 book, Massage and Medical Gymnastics, she tells us that "powder or other lubricants should be used as sparingly as possible on account of their tendency to block the pores of the skin. Powder must not be sprinkled all over the patient or on the bed or floor."
If a nurse was not present, it was the job of the "masseuse" to dry the treated limb if the patient could not do it him or herself. If there were any folds in the skin, then starch powder or zinc oxide was applied. Lace taught that French chalk, starch powder or mixtures of the two with boracic or zinc should be used on the patients.
In Europe, sometime in the 1950s, the wide use of powders died out.
The healing power of oil has been used since ancient times. For curative purposes "rubbing of some sort has been going on," wrote massage historian Robert Calvert. Each country used different oils to help ease people's pain.
The Bible has several passages that refer to oils. Psalms refers to the "oil of gladness" and "oil to make the face shine." In Proverbs, oil is the "ointment and perfume to delight the heart."
In his 1913 book, Massage, Manual Treatment, Remedial Movements, Douglas Graham wrote about the famed physician Galen, who lived from A.D. 130 to A.D. 200. Graham deemed him the "most learned physician and the most accomplished man of his age, whose authority in medical matters was regarded in Europe as almost supreme for a thousand years." Graham continued: "[Galen] recommended friction in a great number of diseases, generally as auxiliary to other means. ...It is proper by moderate rubbing with a linen cloth to warm the whole body beforehand, and then rub with oil."
A practitioner needed to warm the skin and expand the pores before applying the oil, believed Galen. He taught that the skin should turn red first, and then to rub the oil in with bare hands.
In Greco-Roman times, oils were applied externally in massage treatments to help people with the pains of daily life. In Calvert's book The History of Massage, he wrote: "In the centuries after the fall of the Roman empire little was written about massage and even less about the mediums used for massage."
However, there have been many books written by doctors and nurses from 1885 to the present about the use of oils in Swedish massage.
In Kurre W. Ostrom's 1918 book, Massage and the Original Swedish Movements, he talks about which massage mediums to use to avoid abrasions when working on people. They used "white vaseline, glycerin, lanolin, lard, olive oil, arnica oil, (in sprains or distortions), belladonna ointment (in neuritis) - the two latter only when recommended by physicians." Ostrom did caution operators "not to use too much glycerin, as it tends to irritate the skin."
He added: "In America coconut oil or cocoa butter has been freely used. Pure cold creams are one of the best lubricants and almost always at hand in every home." Ostrom believed that melted cocoa butter was also useful; however, vaseline became too sticky after a few massage strokes, and lard was only good to use if it was fresh.
Lace, the 1930s massage teacher, used olive oil to treat scars and very dry skin. If babies were poorly nourished, had rickets or had atrophied limbs, the olive oil would soften the skin and aid the subcutaneous tissues. The oil would also help build the skin's nutrition, she believed.
In his book The Massage Operator, Dr. P. Puderbach gives various recipes for specific massage treatments.
A pain-killing massage oil that he found very useful was a mixture of: 25 grams of pure alcohol, 25 grams camphor, 10 grams menthol, and 50 grams olive oil. He would then apply the oil to sore spots. If the patient was in extreme pain, then he would add 50 grams of chloroform to the mixture.
Puderbach's book also includes a recipe by Dr. S. Asada to treat croup. It prescribes applying kerosene oil to the throat while also swallowing a teaspoon of the oil.
During the 19th century, traveling doctors and salesmen began to sell their famous liniments to people in pain. They claimed that these medicinal remedies, which had a lot of alcohol in them, could cure any problem. So if you had neuralgia, headache, sciatica, a cold, or nausea, they wanted you to spend your hard-earned money on these liniments. Dr. Kennedy's rheumatic liniment was one of the first liniments used by massage practitioners. There was no label of ingredients on these bottles.
Another pre-Civil War liniment that was produced out of Boston was Minard's liniment. It was advertised for use in the hospital, in the home, camp and training quarters. Some other liniments include Pen-O-Lin, Tigerhead Antiseptic Liniment and Mother's Friend. And let's not forget Ben-Gay ointment for sore muscles, which was invented in 1898.
Experts long ago used many mediums that by today's standards we would never think of putting on a client. But it's through their trial and error that has contributed to where we are today.
Click here for previous articles by Judi Calvert, LMP.
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