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5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
February, 2011, Vol. 11, Issue 02
The Money Trap
What Do Your Fees Say About You?
By Sharon Desjarlais, CC
Jennifer is a talented CranioSacral Therapist who cringes whenever I broach the subject of raising her fees. "How can I?" she asks, comparing her rates yet again to those of a well-known therapist in her city who barely charges more.
Comparing yourself to other therapists is one of several money traps you may fall into in your own practice. The problem is, when you let your fear dictate your peace and prosperity, your clients may end up paying even more dearly than you do.
Consider this: Do you feel less than fulfilled with your fees? If so, there's likely a hidden fear that's stopping you from embodying your self-worth. When you acknowledge that fear and find a healthy way to address it, you open the channel to greater prosperity. And you give your clients the opportunity to gain even deeper transformation from your work.
Money Mirror of Love
When it comes to your finances, do you typically experience cycles of feast or famine? Do you charge healthy fees yet still find yourself complaining of empty pockets? Those are symptoms that you're struggling with the money mirror of love, which reflects your fear that people won't love or accept you if you make more than they do.
Ultimately, what you really want most in this case is a sense of connection. But how can you connect with your clients in a way that's as empowering for them as it is for you? Try this breakthrough belief on for size: "I help other people more when I model a healthy acceptance of my own achievement and abundance."
When you accept that your natural ability to attract money actually serves other people, you'll see the wisdom in no longer playing small. And you'll experience the joy of giving and receiving more from your hands-on gifts.
Money Mirror of Boundaries
Have you ever wanted to raise your fees, but believed your clients wouldn't pay more? Do you frequently give in when you're asked for a discount? Or participate in a lot of hands-on trades?
You're struggling with the money mirror of boundaries, which reflects the limiting belief that other people getting what they want is more important than you are.
Here's the brutal truth: When you take away someone's right to decide what they will or won't pay, you rob them of personal power.
To break through this money mirror, make a list of 30 results people get from working with you. Get crystal clear on the transformation your work provides. Then stand firmly inside your own boundaries, knowing you never have the right to decide anything on behalf of your clients. Only they can decide for themselves, and that's true empowerment.
Money Mirror of Courage
When someone asks about your fees, do you feel yourself shrink inside? Do you do your best to keep your rates low and rarely raise them? Those are signs you're reflecting the money mirror of courage, which symbolizes your desire to serve rather than stand out in the crowd.
To break through the faulty belief that who you are isn't special or significant, start by having compassion for yourself. Treat yourself gently and understand that it's only fear blocking you from charging what you're worth. Then choose the date you're going to raise your fees.
When you face your fear of charging more and discover that good things happen as a result, you embrace your inner power. And you can enjoy the fruit of your income even more.
Money Mirror of Deservability
Do you give away your services or feel guilty when you're not doing more? Do you compare yourself with other practitioners the way Jennifer does? That's a sure sign you're dealing with the issue of deservability, which indicates the fear that you're not quite good enough as you are.
When you accept that you're perfect right here and right now, and you allow yourself to appreciate the benefits your clients get from your work, you begin to act from a place of expansion. And you model for others that they're more than good enough as well.
Remember, money is a measure of the impact you're making in the world. When you shatter your money mirrors, you and your clients will enjoy healthier results.
Click here for more information about Sharon Desjarlais, CC.
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