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Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
Help Update the LBP Practice Guideline
The Council on Chiropractic Guidelines and Practice Parameters has announced the release of an updated Clinical Practice Guideline for Chiropractic Management of Low Back Pain for stakeholder review and comment.
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
February, 2011, Vol. 11, Issue 02
Giving Your Client Value in a Stressed Economy
By Cary Bayer
Recently, it has come to my attention from quite a number of LMTs in several different parts of the country, all of whom I've just begun to privately coach to increase their business, that their massage numbers are noticeably down this year.Even some therapists, who have historically been extremely busy (e.g. booking a week or even two in advance), are advertising for the first time in a while, or ever for that matter, to get new clients.
Most have cited the strained economy as the major reason for this unusual decline in new clients along with the overall number of massages done.
Let me speak to this issue from experience I had from a recession in the early '90s. At that time, I owned a marketing and PR firm, which I started in 1984 and ran until 2001 when I chose to change careers and become a fulltime life coach. In that slowed down economy, most of my competitors were hurting or going out of business. My firm, however, was actually thriving. The inner work that I had been doing since 1987 to elevate my prosperity consciousness and create success, no doubt, had shielded me from this downturn for quite some time.
Eventually, however, the all-encompassing economy hit my bottom line too; it just took a lot longer. Within a matter of weeks, I started to hear one client after another voice a similar message: "You're doing a great job for us, Cary, but we have to make some cuts to save some money, and marketing and PR are places we can and need to cut."
I tried to get my clients to see that if their competitors were making similar cuts - as they were - that they (my clients) could benefit from a competitive advantage by raising their profile during that time when others were laying low. But when companies get scared, they often react in a panic mode and don't always think so rationally. (Individuals are usually no different.)
Often, these same enterprises, which in good times are ever-alert to see any opportunity that presents itself (no matter how small), fail to see the massive opportunities in front of them when the economy declines. Blame it on survival thinking, but when adrenaline is coursing through your system and red ink is splashed across your accounting books, it's not always easy to think clearly.
In other words, it's hard for businesses to see the long term if they're afraid they won't survive in the short term. And it's often hard for individuals to see how massage can help alleviate the stress they're feeling when part of that stress is their anxious worries that they might not make their mortgage and be foreclosed on their homes.
Communicating With Your Clients
Massage clients can often think the exact same way. With the sub-prime crisis, record home foreclosures, and high credit card interest rates, many people are looking for ways to cut their expenses. Some are cutting back on massage, while others are cutting out massage all-together. Most therapists simply shrug, accept their fate, and say, "I understand."
If you're an LMT, it's better for you to get your clients to understand the importance of massage. To understand, for example, that when the going gets tough, the tough should be getting massaged. In other words, they need more massage, not less. When people are stressed-out because of their finances, they need all the stress management help they can get.
Therapists first need to understand this themselves. They then need to communicate this to every client who goes into panic-mode thinking, and they need to communicate this clearly and regularly.
Peace and Health
These clients also need to recognize that if their dollars have to be carefully spent in a troubled economy, they should do so for products and services that deliver to them as high a return as possible on every dollar they spend.
If you'd like to perform an eye-opening service for your clients (and yourself as well), ask them to write a list of the top 10 things that they did the previous month that gave them their greatest joy, peace or relaxation. I assure you that getting massaged will be on probably every list.
Moreover, chances are quite strong that it's not just in the top 10, but in the top 5. That means that massage may very well be the best thing they experienced in the previous month. Another way of saying it is that the massages you're providing, may be the best thing in their lives. So, at a difficult economic time, why should they eliminate the number one source of their joy or peace?
During the Great Depression, Hollywood nearly saved this country. As Michelle Pautz, writing in "Issues in Political Economy" just a year after the 9/11 tragedies, stated, "During the Depression, cinemas provided an escape from life and the plague of problems that accompanied it in the tough time. A major function of the cinema was a source of entertainment and a way for people to forget their troubles with stories that almost always had happy endings."
Even at the Depression's depths, 60 to 80 million Americans paid to attend the movies each week; and, in the face of doubt and despair, these films helped sustain national morale. No medium contributed more greatly than the motion picture industry to the maintenance of our collective consciousness during the worldwide Depression. (Interesting to note: In other countries, where access to movies wasn't as readily available, revolution, riot and political turmoil resulted.)
Massage therapy provides more than just an escape from the problems of the day for those who take advantage of it. It also helps promote health and peace in a profound way.
And if there's something that people need more than health and peace during the difficult economy that we're in now, please tell me what it is.
Click here for more information about Cary Bayer.
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