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Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
February, 2011, Vol. 11, Issue 02
Giving Your Client Value in a Stressed Economy
By Cary Bayer
Recently, it has come to my attention from quite a number of LMTs in several different parts of the country, all of whom I've just begun to privately coach to increase their business, that their massage numbers are noticeably down this year.Even some therapists, who have historically been extremely busy (e.g. booking a week or even two in advance), are advertising for the first time in a while, or ever for that matter, to get new clients.
Most have cited the strained economy as the major reason for this unusual decline in new clients along with the overall number of massages done.
Let me speak to this issue from experience I had from a recession in the early '90s. At that time, I owned a marketing and PR firm, which I started in 1984 and ran until 2001 when I chose to change careers and become a fulltime life coach. In that slowed down economy, most of my competitors were hurting or going out of business. My firm, however, was actually thriving. The inner work that I had been doing since 1987 to elevate my prosperity consciousness and create success, no doubt, had shielded me from this downturn for quite some time.
Eventually, however, the all-encompassing economy hit my bottom line too; it just took a lot longer. Within a matter of weeks, I started to hear one client after another voice a similar message: "You're doing a great job for us, Cary, but we have to make some cuts to save some money, and marketing and PR are places we can and need to cut."
I tried to get my clients to see that if their competitors were making similar cuts - as they were - that they (my clients) could benefit from a competitive advantage by raising their profile during that time when others were laying low. But when companies get scared, they often react in a panic mode and don't always think so rationally. (Individuals are usually no different.)
Often, these same enterprises, which in good times are ever-alert to see any opportunity that presents itself (no matter how small), fail to see the massive opportunities in front of them when the economy declines. Blame it on survival thinking, but when adrenaline is coursing through your system and red ink is splashed across your accounting books, it's not always easy to think clearly.
In other words, it's hard for businesses to see the long term if they're afraid they won't survive in the short term. And it's often hard for individuals to see how massage can help alleviate the stress they're feeling when part of that stress is their anxious worries that they might not make their mortgage and be foreclosed on their homes.
Communicating With Your Clients
Massage clients can often think the exact same way. With the sub-prime crisis, record home foreclosures, and high credit card interest rates, many people are looking for ways to cut their expenses. Some are cutting back on massage, while others are cutting out massage all-together. Most therapists simply shrug, accept their fate, and say, "I understand."
If you're an LMT, it's better for you to get your clients to understand the importance of massage. To understand, for example, that when the going gets tough, the tough should be getting massaged. In other words, they need more massage, not less. When people are stressed-out because of their finances, they need all the stress management help they can get.
Therapists first need to understand this themselves. They then need to communicate this to every client who goes into panic-mode thinking, and they need to communicate this clearly and regularly.
Peace and Health
These clients also need to recognize that if their dollars have to be carefully spent in a troubled economy, they should do so for products and services that deliver to them as high a return as possible on every dollar they spend.
If you'd like to perform an eye-opening service for your clients (and yourself as well), ask them to write a list of the top 10 things that they did the previous month that gave them their greatest joy, peace or relaxation. I assure you that getting massaged will be on probably every list.
Moreover, chances are quite strong that it's not just in the top 10, but in the top 5. That means that massage may very well be the best thing they experienced in the previous month. Another way of saying it is that the massages you're providing, may be the best thing in their lives. So, at a difficult economic time, why should they eliminate the number one source of their joy or peace?
During the Great Depression, Hollywood nearly saved this country. As Michelle Pautz, writing in "Issues in Political Economy" just a year after the 9/11 tragedies, stated, "During the Depression, cinemas provided an escape from life and the plague of problems that accompanied it in the tough time. A major function of the cinema was a source of entertainment and a way for people to forget their troubles with stories that almost always had happy endings."
Even at the Depression's depths, 60 to 80 million Americans paid to attend the movies each week; and, in the face of doubt and despair, these films helped sustain national morale. No medium contributed more greatly than the motion picture industry to the maintenance of our collective consciousness during the worldwide Depression. (Interesting to note: In other countries, where access to movies wasn't as readily available, revolution, riot and political turmoil resulted.)
Massage therapy provides more than just an escape from the problems of the day for those who take advantage of it. It also helps promote health and peace in a profound way.
And if there's something that people need more than health and peace during the difficult economy that we're in now, please tell me what it is.
Click here for more information about Cary Bayer.
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