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Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
February, 2011, Vol. 11, Issue 02
Giving Your Client Value in a Stressed Economy
By Cary Bayer
Recently, it has come to my attention from quite a number of LMTs in several different parts of the country, all of whom I've just begun to privately coach to increase their business, that their massage numbers are noticeably down this year.Even some therapists, who have historically been extremely busy (e.g. booking a week or even two in advance), are advertising for the first time in a while, or ever for that matter, to get new clients.
Most have cited the strained economy as the major reason for this unusual decline in new clients along with the overall number of massages done.
Let me speak to this issue from experience I had from a recession in the early '90s. At that time, I owned a marketing and PR firm, which I started in 1984 and ran until 2001 when I chose to change careers and become a fulltime life coach. In that slowed down economy, most of my competitors were hurting or going out of business. My firm, however, was actually thriving. The inner work that I had been doing since 1987 to elevate my prosperity consciousness and create success, no doubt, had shielded me from this downturn for quite some time.
Eventually, however, the all-encompassing economy hit my bottom line too; it just took a lot longer. Within a matter of weeks, I started to hear one client after another voice a similar message: "You're doing a great job for us, Cary, but we have to make some cuts to save some money, and marketing and PR are places we can and need to cut."
I tried to get my clients to see that if their competitors were making similar cuts - as they were - that they (my clients) could benefit from a competitive advantage by raising their profile during that time when others were laying low. But when companies get scared, they often react in a panic mode and don't always think so rationally. (Individuals are usually no different.)
Often, these same enterprises, which in good times are ever-alert to see any opportunity that presents itself (no matter how small), fail to see the massive opportunities in front of them when the economy declines. Blame it on survival thinking, but when adrenaline is coursing through your system and red ink is splashed across your accounting books, it's not always easy to think clearly.
In other words, it's hard for businesses to see the long term if they're afraid they won't survive in the short term. And it's often hard for individuals to see how massage can help alleviate the stress they're feeling when part of that stress is their anxious worries that they might not make their mortgage and be foreclosed on their homes.
Communicating With Your Clients
Massage clients can often think the exact same way. With the sub-prime crisis, record home foreclosures, and high credit card interest rates, many people are looking for ways to cut their expenses. Some are cutting back on massage, while others are cutting out massage all-together. Most therapists simply shrug, accept their fate, and say, "I understand."
If you're an LMT, it's better for you to get your clients to understand the importance of massage. To understand, for example, that when the going gets tough, the tough should be getting massaged. In other words, they need more massage, not less. When people are stressed-out because of their finances, they need all the stress management help they can get.
Therapists first need to understand this themselves. They then need to communicate this to every client who goes into panic-mode thinking, and they need to communicate this clearly and regularly.
Peace and Health
These clients also need to recognize that if their dollars have to be carefully spent in a troubled economy, they should do so for products and services that deliver to them as high a return as possible on every dollar they spend.
If you'd like to perform an eye-opening service for your clients (and yourself as well), ask them to write a list of the top 10 things that they did the previous month that gave them their greatest joy, peace or relaxation. I assure you that getting massaged will be on probably every list.
Moreover, chances are quite strong that it's not just in the top 10, but in the top 5. That means that massage may very well be the best thing they experienced in the previous month. Another way of saying it is that the massages you're providing, may be the best thing in their lives. So, at a difficult economic time, why should they eliminate the number one source of their joy or peace?
During the Great Depression, Hollywood nearly saved this country. As Michelle Pautz, writing in "Issues in Political Economy" just a year after the 9/11 tragedies, stated, "During the Depression, cinemas provided an escape from life and the plague of problems that accompanied it in the tough time. A major function of the cinema was a source of entertainment and a way for people to forget their troubles with stories that almost always had happy endings."
Even at the Depression's depths, 60 to 80 million Americans paid to attend the movies each week; and, in the face of doubt and despair, these films helped sustain national morale. No medium contributed more greatly than the motion picture industry to the maintenance of our collective consciousness during the worldwide Depression. (Interesting to note: In other countries, where access to movies wasn't as readily available, revolution, riot and political turmoil resulted.)
Massage therapy provides more than just an escape from the problems of the day for those who take advantage of it. It also helps promote health and peace in a profound way.
And if there's something that people need more than health and peace during the difficult economy that we're in now, please tell me what it is.
Click here for more information about Cary Bayer.
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