Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
January, 2011, Vol. 11, Issue 01
10 Years On
Remarkable Stories From a Remarkable Profession
By Christie Bondurant
In January of 2001, Massage Today arrived on the doorsteps of your homes, schools and businesses for the first time. Much has happened since that first issue was published, not only for the massage therapy profession but for the world it thrives in.In recognition of our 10th year of publication, we wanted to re-visit one very special story, one we think captures the essence of this remarkable profession.
As a new publication with the mission to educate and inform massage therapists, we set specific goals and challenges to meet that first year while covering the important topics in the industry. But, like most of the world, we were unprepared for what was to come that September.
September 11, 2001
When the 9/11 terrorist attacks hit the United States, we were stunned, shocked, and then, in the aftermath, amazed by the heart-felt expressions of humanity and the true character of the people who make up this amazingly compassionate profession. Author Liz Pasquale's selfless tribute to the men and women who worked countless hours recovering those buried under the rubble of the World Trade Center collapse is truly one of the most extraordinary stories reported in Massage Today.
In the November 2001 article "Bringing Relief to WTC Rescue Workers", Pasquale shares her remarkable story of how her and fellow health care professionals came to the aid of rescue workers in New York by providing massage therapy around the clock at an empty high school a few blocks from the World Trade Center, ground zero.
Pasquale writes how her work of lymph drainage therapy, CranioSacral Therapy and visceral manipulation moved many of the workers to tears. She explains: "Ordinarily in my practice, about 20 percent of my clients - usually people I'd seen a few times - experience an emotional release. But here, more than 80 percent of these men discharged their emotions, often in the first 5 to 10 minutes. Most of them I'd never met, and they'd never had a massage before."
Pasquale worked around the clock for days straight: "And so it goes, night after night. Generally, it seems to slow down during the day, pick up around 7 or 8 p.m., and then gets really busy around 11 p.m. and stays that way until 4 in the morning. By the fourth day, someone actually made a 3 a.m. appointment with me. ... So here it is, five days later. I'm still wearing my respirator and working on people wearing flak jackets, bunker pants, harnesses and gun belts. One man asks me if I've had a lot of marriage proposals this week. 'More this week than ever in my life,' I reply, my voice contorted by the respirator. 'And they haven't even seen my face.' He laughs and says, 'We're not marrying your face. We're marrying your hands.'"
Read Liz Pasquale's complete article by clicking here.
In the past 10 years, Massage Today was there to cover the important stories within the profession, working diligently to provide readers with the most up-to-date, relevant news and information in order to advance the individual massage therapist, as well as their practice, business and profession.
Readers, a special thank you for your faithful commitment to this, your, publication. We hope to continue to serve you for many more decades to come.
Read More Standout Stories
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.